Festival Automobile International and Dassault Systèmes – A Tribute to Creativity in the Age of Experience –By Neno
With the heartbeat from engineering, the lifeblood of vehicle innovation has always been the passion and creativity to shape ever new expressions of the individual mobility experience..
Hardly any other industry sector offers such an arena for technological excellence, combined with inspiration & creation as does the automotive industry. And design is, more than ever, one of the essential parameters to give our passion a future.Since its origin in 1986, The Festival Automobile International (FAI) mission is to pay tribute to the designers and more largely to all creators who play a role in defending and illustrating individual mobility. Traditionally, this gala reception has become the car designers’ annual rendez-vous.
In today´s automotive environment, creativity is evolving from style, product design, and services, to experiences.“Beyond design, which itself cannot be reduced to just “style”, we wish to recognise the inventiveness of engineers, some of the most valued allies for designers. We imagined, in partnership with Dassault Systèmes, a second Grand Prix that rewards a company doing significant research optimization of the user experience of an automobile driver. This implies information improvement and connection with the surrounding world. Professionals name this approach “Creativ’ Experience””, stated Rémy Depoix, International Automobile Festival president.
The 3DEXPERIENCE Company
Dassault Systèmes’ mission is to provide business and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing products, nature and life.
To meet this challenge, it is vital to ensure collaborative work processes, internally and externally to the enterprise, with designers, engineers, researchers and marketing managers, as well as external ad hoc participants, since the innovation flow comes from many directions. Ensuring this flow unleashes the potential of what companies and academics call the new ‘Social Enterprise’. Dassault Systèmes, with its 3DEXPERIENCE platform, provides this ‘linkage’, to corporate decision-makers and marketing personnel, to enable them altogether to create the value that their ultimate consumers are looking for.
Dassault Systèmes has brought value to customers by providing solutions in 3D design for product creation, digital mock-up for replacing physical mock-ups, and product lifecycle management covering the product’s entire lifecycle, from design to production and maintenance. Now, Dassault Systèmes is naturally directed towards the next step on this journey, entering the era of experiences, a new phase already underway with key innovative customers who share this same vision and strive to create customer ‘experiences’ as the new way of doing business.
The Creativ’Experience Award
The Creativ’Experience Award honors the achievements of innovating the “New Digital automobile” space, to reveal new initiatives that enhance man and machine relationship, user experience, mobile entertainment, navigation and connectivity in the widest sense and support automotive associated services like vehicle usage continuity in a more global & holistic mobility approach.
This Award recognizes the creativity and inventiveness throughout the company; engineers, marketers, designers, researchers, ergonomists… collaborating for a focused project.The objective criterias are creativity, aesthetics, design harmony & integration, easy access & insight, global quality of use and its relevance.
Anne ASENSIO, VP Design Experience, Dassault Systèmes
Bernard CHARLÈS, President & Chief Executive Officer, Dassault Systèmes
Gilles QUETEL, Advertisement & Event Director, Toyota France
Christophe MOULIN, Master of ceremony
2013 Winner – Toyota “Fun Vii” Concept Car
Unveiled at the 2011 Tokyo Motor Show and showcased at Geneva on March 2012 as “Diji”, the “Fun Vii” concept illustrates Toyota’s vision of a future where people, cars and society are linked. “Vii” stands for Vehicle, Interactive and Internet. “Fun” speaks for itself!
The interactive experience includes an LED display covering the exterior surface of the car. It opens entirely new perspectives on user interaction and personalisation. The color of the car can change according to passengers’ needs and moods and it can serve in new ways for information, animation and security purposes..
The TOYOTA concept car explores the idea of traveling in a fully connected world. Using your smartphone, augmented reality enables you to wirelessly connect to roadways, infrastructures, other cars (anticipating potential dangers) or to contact nearby friends. Moreover, a holographic character, through a spoken interface, brings you real-time information and advice for navigation.
Congratulations to TOYOTA, the first winner of the Creativ’Experience Award! We look forward to seeing more of these inspirational new mobility concepts.