How virtual worlds expand creativity for the future of fashion?

By Lauriane

When we watch a Fashion Show on TV,  we just marvel at the style, the elegance and the creativity of the collection.  The amount of work that it took to create it is not the first thing that springs to mind. However when the end comes and the designer bows to the audience, you need to know that this man/woman doesn’t just draw pieces of garment on a piece of paper.  He/she is involved in every step of the creation process – collection, business, show. And I can tell you, this catwalk is not a walk in the park!

Now stylists can go a step further in their creativity thanks to 3D and virtual worlds. Through the recent launch of FashionLab.

What is FashionLab?

It is not a brand, nor a product, but an innovative approach defined as a “technology incubator”. I am already imagining the question-mark appearing above your head right now… You are asking yourself: “what is a technology incubator”?

Don’t get me wrong, it’s not a biological incubator, like a chemical pipe used to grow and maintain biological cultures!!

It is a business incubator. Like a business program or start-up, it is meant to accelerate the successful development of 3D technology and virtual worlds for the Fashion designers. The goal is to provide the stylists with 3D design, virtual simulation and collaboration tools required to create an entire collection.  This program name was chosen to symbolize the fusion between the fashion designers’ artistic creativity and Dassault Systèmes engineers’ inventiveness.

2 Fashion designers are working closely with the engineers and R&D

Fashion is moving fast, trends are changing all the time and designers have to stay up to date! Stylists always have to make things faster and better. And they need innovative tools to help them bring their ideas to life.

For that matter, FashionLab is working with 2 partners:

  • Julien Fournié, founder of the couture house that bears his name, is the ambassador of FashionLab for haute couture, apparel and footwear.
  • François Quentin, a designer of complex luxury watches and founder of 4N, is the haute watchmaking and accessories ambassador.

These luxury fashion designers believe that 3D tools can propel fashion to new heights. FashionLab will provide the fashion world with new breakthrough technologies never seen before on the market. Those technologies will improve stylists’ competitive advantage as well as it will build the future of the luxury goods market.

Designers will be given a complete set of tools to create an entire collection. FashionLab will bring them closer to their customers, enabling them to share their knowledge through social networks. And most of all, FashionLab will help them imagine tomorrow’s fashion world. Better and faster.

To Take a Turn on the Catwalk: http://fashionlab.3ds.com

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Sunlight on Imagina 2011

By Michael

Monaco in the south of France is an attractive venue especially this time of the year when people living in places further north are hungry for some Mediterranean sun beams.

During my one day here I not only was able to see trees filled with oranges during what elsewhere is called winter (see my iPhone shot for a proof), I also had the pleasure to visit the Imagina 2011 event and exhibition, and to get updated on the latest news in 3D simulation and visualization solutions.

I wanted to share with you my personal impression and what stood out for me during my technofair walk-around:

1.) Convergence of the Physical and Virtual Content

During the visit of the vendor exhibition I’ve seen solutions targeted to digitize real objects, and to transfer them into a virtual environment – for augmenting the value of such application.

Objects range from whole  landscapes (for geo localization systems), houses to whole cities (in architecture and construction, city development), any industrial object (for reverse engineering) and also living objects (for health care applications).

To illustrate the point I choose a company called Topcon. They offer scanning solutions to digitize physical objects up to the size of a mountain range with an equipment in a fixed position.

In contrast to the statical use above, the equipment also can be mounted on a car and thus become a mobile data acquisition unit.

When cruising a city the whole environment can be digitized in 360° (other than Google’s service which consists of patch-worked 2D images) and the data are used to create a full 3D model of the recordings.

Imagine how a digitized environment of real 3D can add value to a virtual experience. It just gets more real.

See the video to understand how that works:

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Looking at the the digital environments and virtual worlds presented to visitors at Imagina I have seen many efforts to let the 3D scenarios and characters show a maximum of realism. 3D geometries, colors and surfaces, human-like movements. Everything is done to convey the perception that the “virtual is real“, to draw the user into the scenario.

Most realistic presentation of virtual content makes use of  stereoscopic projection (needs glasses) and 3D screens (without glasses, and more and more convenient to look at), enabling power of graphics accelerators, innovative combination of standard hardware components to accomplish user immersion (AMD/ATI Eyefinity, can be visited at Dassault Systèmes Campus in Vélizy), and finally immersion by multi-touch navigation or full body use.

Dassault Systèmes runs a partnership program with leading manufacturers of devices and technologies which helps to drive this integration of physical and virtual environments. Lifelike experience needs the means to accomplish interaction of users and virtual applications.

2.) 3D Industry Applications

Imagina, as I was told, used to be a show for artists, designers and movie makers. Now my impression is that those are outnumbered by people who are interested in solving challenges in key industrial processes, such as design, simulation, manufacturing – with the help of 3D virtual environments.

Further, there is the application area of 3D simulation which allows for behavioral studies of objects in environments. Examples are traffic simulation in urban environments, or the analysis of panic scenarios in underground transportation for security optimization.

Applications in virtual learning, also called serious gaming, are used for service simulation and enable the use of products before they are physically available. Trainees are able to experience an environment which is not yet real, in a distant location or not readily accessible. Instead, trainees can visit the virtual copy.

As an example I’ll show an example for such a learning experience on an oil rig (built with 3DVIA) where the crew can be prepared for what awaits them there:

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3.) Dedicated Solutions

This may be neither surprising nor new – but generally good news:  there is no general “one size fits all” 3D solution to meet all objectives at once. With the increasing capabilities of today’s 3D applications there is an increasing focus on users: what they need, what they can handle, what they do not want.

It’s all about using 3D as a media. But applications are very different dependent on which industry segment is served, which are the application domains (ranging from engineering to marketing communication to artistic use) and last but not least who are the people who become users.  As people are vastly different there is a rich variety of solutions specializing on different uses of 3D. Clients need good guidance to find what is right for them.

Dassault Systèmes has been at Imagina 2011 as a platinum sponsor with our 3D solutions to support human-centered sustainable innovation and development. Some of our alliances partners were present too: AMD, ESI, Immersion, Noomeo, nVidia, Optis and Wacom.

P’tit bonbon for you: Trailer of the TRON legacy movie which was projected during the Wednesday evening party at Imagina. Unfortunately you’ll not have it in 3D (yet).

The original TRON dates from 28 years ago and presented this crazy idea of bringing a guy, via laser scan, into the virtual environment created by a “computer system”. At Imagina 2011 I could see that we are not so far away from making this a reality.

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Thanks for stopping by.

Best,
Michael

Governor Granholm Visits Dassault Systèmes Campus

By Kate


Today was the first time since my high school graduation that I’ve had the chance to speak with a US Governor.  On the occasion of the Paris Motor Show, Michigan Governor Jennifer Granholm was in town, and we are proud that she decided to also stop by Dassault Systèmes Campus.

After her visit of The LIVES, we spoke about technology, the automotive industry, and how 3D and virtual worlds can be leveraged by the US government for the betterment of American people.  And Pierre graciously accepted to Flip our chat:

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Merci beaucoup Governor Granholm for generously sharing your thoughts and time!  Have a safe trip back to Michigan, and à bientôt j’espère!

Best,

Kate



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.