VR Sells Out Chocapic

By Kate


See the above photo?  Benoit took it Friday night at the neighborhood grocery store.  ‘Speaks for itself, non?  Yeah, Nestlé has just launched their Minimoys 3 promotion and it’s already impacting sales, even before the release of the TV ad and film.

If you’re one of the lucky 10 non-French residents who received a box courtesy of 3D Perspectives, now you can play—the techno is online and waiting for you.  :-D

Here’s a video that shows how the game works:

YouTube Preview Image

Did you notice there are three 3D universes to discover?  You can access each with a seperate AR tag, and to get all the AR tags you’ll have to purchase three different boxes.  Nice marketing game play, eh?

If you get your hands on the techno and game, we’d love to hear from you.  What works well, and what would you like to see another time?

Best,

Kate

Chocapic Virtual Reality Part 2: sneak look

By Kate

“We must keep the magic cauldron alive!”

This isn’t a quote from the latest Harry Potter novel; it’s the refrain from last May’s National Innovation Directors Meeting.  Enchantment is the essential element to innovation.  You know it, I know it.  And personally I’m tired of people and companies tooting ‘innovation’ where the magic isn’t.

Enchantment is exactly what Mehdi, Benoit, Muriel and Nicolas are aiming for with what I like to call Chocapic Part 2.  This is Not a Cereal Box was just a beginning.  See how the DS magicians have bumped up the concept in this fresh, technology sneak prevue video.

YouTube Preview Image

Many of us were on summer vacation when it hit, or perhaps you were at your computer but aren’t tuned into the French press.  But according to the folks behind the shiny new study “l’Observatoire de l’innovation publicitaire,” aka Advertising Innovation Observations, the above linked Chocapic campaign was one of the top two advertising campaigns in France last year, so says 82 percent of the general public polled.  That’s because of its magic.

The world of advertising is changing thanks to such innovations.  Agencies are trying to catch up and give themselves ‘total makeovers’.  One of the people behind the study, Plan.Net agency Founder and President Olivier Bronner explains,

“Innovation tends to replace the term creativity in the advertising world.  The rise of new technologies has progressively driven a renewal in the language and shape of advertising.”

Advertising agencies, are you ready?  We’re ready.  And my kids who keep bugging me about buying Chocapic are MORE than ready!

Get your scissors, webcam and traditional computer screen ready… or… even your 3D TV(see video bonus section) . . . October will be here sooner than you think!

Best,

Kate

Immersive 3D Reducing Burn Victims’ Pain

By Bernie

Firsthand_01bis

It’s extremely gratifying to work for a company that helps so many people do so much good. And what could be more important than relieving the pain of a child who has suffered serious burns?

The University of Washington’s Dr. Hunter Hoffman, a virtual reality researcher, and Dr. Dave Patterson, a pain and hypnosis expert, set just that challenge for themselves when they began to research how to reduce pain without drugs. They hypothesized that if patients could let their minds go somewhere else while their wounds were cleaned and dressed, the distraction would significantly reduce the pain.

They developed the first iteration of the environment they call SnowWorld, a glacial land populated by virtual snowmen, penguins and mastodons, with funding from Microsoft co-founder Paul G. Allen and the National Institutes of Health. The original SnowWorld proved traditional video game technology could help, but Drs. Hoffman and Patterson thought a more immersive experience could help more. They decided to redevelop SnowWorld as a 3D Virtual Reality (VR) environment.

Firsthand_04bis

For help, they turned to University of Washington colleagues Howard Rose and Ari Hollander, founders of Firsthand Technology. Firsthand is a “serious games company” focused on developing medical training applications and treatment applications for maladies such as post-traumatic stress disorder.

“We rebuilt SnowWorld with 3DVIA Virtools from Dassault Systèmes to make it simpler to modify,” Hollander says. “The flexibility of 3DVIA Virtools allows SnowWorld’s creators to more easily test different experimental hypotheses and identify factors relevant to better pain control.”

The deeply immersive nature of SnowWorld built in 3DVIA Virtools improved the level of pain relief and made it easy for the University of Washington team to alter the scenario to test different hypotheses, Hoffman says.

“3DVIA Virtools is versatile enough to let us explore a variety of options without investing so much time and effort testing out an idea that we feel locked into keeping the change regardless of its usefulness,” Dr. Hoffman says. “Virtools has become an integral part of our research team’s success.”

Programming speed is another key advantage, allowing Firsthand’s clients to see their concepts evolve quickly. Realism, too, contributes to SnowWorld’s success.

“In the 3DVIA Virtools version of SnowWorld, the snowflakes are just incredible,” Dr. Hoffman says. “The magical 3D snowflakes help patients feel ‘there’ in SnowWorld, which leads to grater pain relief.”

Firsthand_02bis

Patients report that they perceive less pain when immersed in SnowWorld, allowing doctors to treat them with significantly lower levels of potentially addictive painkillers than previously possible. Best of all, MRI scans prove patients don’t just perceive less pain – in many cases, their brains actually experience 50 percent fewer pain messages than those same patients experience without SnowWorld.

It’s exciting to see the way doctors are using 3D immersive technologies such as 3DVIA Virtools to improve patient treatments. What other sorts of medical treatments can you imagine with the power of 3D?

Best,

Bernie



Page 3 of 712345...Last »
3ds.com

Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.