All About the 3D Dream Sketcher

By David N.
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The 3D Dream Sketcher is an experience produced by Dassault Systèmes (3DS) with two main objectives:

– Increase online traffic and booth attendance during an event (such as the CES 2016),

– Crowdsource the value of an immersive ideation design tool targeting the general public as well as professional creative designers.

How Does It Work?

Users are asked to think of themselves in an imagined role, and then sketch it in the air. At the beginning of the experience, users are scanned by a pair of kinects so as to create an engaging starting point: their body!
The user sketches for 3.5 minutes while looking through a VR headset and using two hand-held controllers, as the public watches the scene through an external screen.
A 360° bullet-time animated gif is generated and uploaded onto the cloud, and an email containing a link to the gif is sent to the user.
The user can then give it a title, opt to make it public and share it through mail or on most social media.

Here is how it looked when embedded in Dassault Systemes’ website event page for CES 2016:

Dream Sketcher CES Galery
You can access the global gallery of all the sketches created so far here.

The Origins

The experience leverages the recently released HTC Vive Pre VR Headset and controllers along with earlier 3DS projects.
The first project, “Never Blind in VR”, explores how one relates to an immersive live representation of one’s own body. This actually showcased last year at the Laval Virtual Revolution competition.
The second, “BikePics”, examines the impact of augmented selfies shared on social networks. To have a deeper on this 3DXPERIENCE, you can either watch its video of go through this twitter wall.

Marketing Results

The 3D Dream Sketcher welcomed 220 users during the four days of the CES 2016, with impressive results in terms of traffic:

Firstly, it consistently drew throngs of visitors to the booth, proving that VR is a crowd-pleaser that helps brands to engage with captivated audiences.

Dream Sketcher Crowd

The experience also contributed to significantly increasing the number of followers of 3DS digital channels on social media (sorry, but we can’t reveal the actual figure), with around 1,000,000 impressions, mostly through Facebook, LinkedIn, Instagram and Twitter.

Dream Sketcher Social Stats


Dream Sketcher Social Stats

Overview of the social campaign results

Outcome for a New Design Solution

This experience has shown us that using a user’s body scan is a good way to circumvent the “blank page syndrome”, while giving the user a better sense of scale and proportion. This is of particular interest for more “serious” applications where sketches are transformed into products or services.

We also received very interesting feedback on how sketching directly in 3D is of particular interest to users who find pen and paper drawing a challenge (it’s so much easier than drawing on paper)

In addition, “social media curation” worked extremely well: having the outcome of the experience sent to a social platform where in two clicks participants could share noteworthy results on social networks. In terms of product ideation research, this may present significant value.

Finally, the experience has shown to be of interest and potentially useful to professional creative designers.

The project is conducted under the 3DEXPERIENCE Lab framework, feeding the ideation theme.
This 3DEXPERIENCE is showcasing Dassault Systèmes’ innovations at several events:
CES2016 (USA)
Laval Virtual 2016 (France)
Design in the age of Experience (Italy)
Future en Seine (France)

The Future of Package Design – Beyond the Box

By David
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Package design technology is on the rise, and so are its expectations to create and deliver.

Meeting consumer demand used to mean creating the best product available. But times have changed. Today’s consumers aren’t as easy to please. They’ve come to expect sustainable and eco-friendly packaging in their retail products, as well as a commitment from brand manufacturers to share these environmentally-conscious values.

As Consumer Packaged Goods and Retail companies shift greater focus towards rethinking packaging design, they need answers to meet these growing demands for sustainability. Brand manufacturers must now create packaging designs not only with increased functionality and greater efficiency, but with stronger shelf performance.

To do this, they’ll need to explore innovative avenues for devising new packaging design strategies. But before they can even think about to incorporate new design features, CPG and retail companies must have their design processes down to a science, or they’ll quickly find themselves grouped with the statistical majority of package failures.

Today’s plastic bottle takes 450 years to decompose. Could tomorrow’s bio-plastic do it in 5?

As if appealing to consumer values and contributing to the environment wasn’t enough, packaging designers concentrating their efforts on sustainability have been quick to discover the potential economic benefits in using renewable materials. For example, manufacturers have found that minimizing the use of corrugate cardboard in packaging has potential to reduce shipping costs, decrease the potential for product damages, and even save shelf space.

The solution for recyclable package designs calls for optimizing resource management and energy consumption, while integrating reusable elements. Packaging suppliers and design agencies need sophisticated research tools to manage these complexities. To avoid falling into a tangled process of redundant rework and organizational disconnect, inventing the next packaging breakthrough requires the means to navigate the design cycle – and it starts with the ability to control what you create.

Can package designers do more with less?

Today, we can make 3 tin cans with the same amount of material it used to take to make just one.

Packaging manufacturers have made this possible by learning to innovate through re-creation – taking existing elements and exploiting previous design assets, then applying them to new concepts. But testing the feasibility of a physical prototype takes time and resources many packaging innovators don’t have. And with 50 percent of new packaging performing worse than what its replacing, innovators need every tool available to make sure their end product functions the way it should.

Did you know:

Integrating design, engineering, and simulation can cut design time 50 percent and lower material costs 30 to 50 percent while improving sustainability and consumer delight?

What package designers need is an application built around the innovation process from “concept to shelf.”  In order to apply existing packaging concepts into new geographies with minimal investment of time and resources, design teams need to be able to collectively assess multiple sources of data and share all of their digital assets across a unified virtual dashboard. Instead of relying on other agencies and suppliers for what they need, the ability to instantly access and reuse previous designs, labels, and materials, expedites the innovative design process and increasing productivity.

To accelerate expansion into new markets, packaging designers must be able to adapt designs for line extensions, new sizes and local preferences quicker than competition. From executing change order requests with “where used” analyses, to simulating mold, manufacturing, and package performance, synchronizing product data across a single platform allows package designers to bring products to market faster and more efficiently.

By integrating design, marketing, engineering, and manufacturing systems across a single business platform, packaging manufacturers can bridge the gaps responsible for undermining the innovation process and avoid costly rework, delays, quality issues and recalls.

And like all innovators seeking to eliminate uncertainty, package designers looking to ensure their new initiatives deliver the results they want know that when it comes to concept development; seeing is believing.

Could we see our creations before we craft them?

Brand manufacturers have no more than 8 seconds to “wow” a potential buyer. With more than 40,000 different products on retail shelves, brand manufacturers simply can’t afford to let their products go unnoticed. To ensure packaging innovations effectively communicate value and stimulate customer engagement, CPG and retail companies must be able to uncover true shopper insights in the context of a realistic retail environment.

This is why brand manufacturers, design agencies, packaging suppliers and artwork designers need a virtual template for integrating visual creation, digital comparison, system of record, proofing tools to eliminate errors throughout the packaging design cycle. Using a cloud-based technology, all parties throughout the supply chain can instantly monitor individual contributions made onto each stage of the design process to ensure brand consistency across multiple product lines.

Creating and testing new packaging concepts virtually is critical in guaranteeing product shelf success. This virtual interface provides stronger visualization and design sharing, allowing technical packaging engineers to collaborate with industrial designers. Together they can identify optimal design strategies, explore package feasibility from conception, and select the best packaging candidates based on consumer feedback and manufacturability. With the means to image how design concepts will look alongside competition, brand manufacturers can ensure all key design elements of the “perfect package” are translated on the shelf, without losing sight of the finished product.

If brand manufacturers wanted to increase design performance while beating the clock of competition – could they do it?

The answer is yes. And it starts with visibility.

Brand manufacturers are realizing more and more every day that when it comes to the package design world, creating the box starts with thinking beyond its walls. But collaboration is a team effort. And with the added complexities of consumer demands and industry standards, brand manufacturers wanting to thrive in a competitive marketplace need to be able to see the big picture. They need a partner that not only understands the cycle for inventive package, but can virtually lead them throughout the process.

Consumer Product Goods and Retail companies need to appeal to the mass market, while addressing a social agenda of implementing sustainable packaging design methods along the way. Brand manufacturers who can succeed in creating a packaging design that delivers both enhanced consumer value and sustainability benefits will drive consumer engagement and brand interaction. And craft a legacy of winning products at shelf. By managing the complexities of design with Perfect Package, brand manufacturers and packaging suppliers have the power to illustrate what change will mean for the future of packaging and help us realize that future…sooner.

Discover package designs trends today’s consumers are demanding and what brand manufacturers are doing to create them.

Download the “Future of Packaging” report to learn:

  • New trends in sustainable packaging
  • How packaging can influence shoppers
  • Key technologies to accelerate design efforts

…and how Dassault Systèmes helps brand manufacturers foster a deep connection between retail companies and their shoppers, through innovative packaging design.

There is a better way to develop new packaging which avoids costly mistakes and delays, the Dassault Systèmes Perfect Package 3DEXPERIENCE® can help cut design time and costs by 50% while virtually eliminating potential quality issues and recalls.

3DS_2015_CPGR_ISE_PerfectPackage_NeolaneThankYou600x185_V2

Never Blind in VR

By David N.
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In this video, we share our findings in building real-time 3D experiences with consumer headsets so as to go beyond the FPS gaming usage for which they are designed. The issue is that such experiences tend to isolate the user from his own body, have him lose contact with other people in the room and with the real world.

YouTube Preview Image

Analyzing the usage of large cubic immersive rooms (CAVEs) in industries such as Automotive or Aerospace, we propose an experience that brings some elements of reality to the eyes of the user of an Oculus Rift, allowing him to see his own body, perceive the real surrounding world and interact with it, as well as have social interactions with other people in the room.

To achieve these results we use a fixed Kinect for Windows that generate a 3D point cloud of the user’s body and of his surroundings. Although not very dense, the point cloud is surprisingly present to the user when seen from his eyes through the headset.

The three features presented in this video are known to bring the following benefits:

  1. Seeing one’s own body
    • Reinforces the presence of virtuality and eliminates the odd feeling of not actually being there
    • Enables to perceive virtuality at a proper scale
    • Gives visual feedback when interacting with real objects
  2. Perceiving the real world
    • Removes the feeling of blindness
    • Provides a safer experience: prevents from dangers like hitting something, or falling
    • Enables interaction with real objects in the world
  3. Having social interactions
    • Reduces the claustrophobic effect of wearing an occluding headset
    • Brings non-verbal communication
    • Maintains equity amongst people thanks to a symmetrical relation.

Never blind in VR - Findings

About the iV Lab: at the heart of the Passion for Innovation Institute, the iV Lab explores the usage of emerging UX technologies by building and sharing original prototypes; it connects Dassault Systèmes with scientific and technology players in the Virtual Reality (VR), Augmented Reality (AR) and other domains where the body is highly coupled with the virtual.

David Nahon David Nahon is iV Lab Director, Passion for Innovation Institute at Dassault Systèmes. You can connect with David on Twitter @iVEvangelist or through LinkedIn.



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