The World Can be Changed Through the Power of Design

By Vincent

Concept design of Smartwatch

My colleague Michel and I recently imagined and developed a new product concept related to connected objects. With this in mind, we had a conversation with Jean Hong, Product Designer at Dassault Systèmes, to talk about his perspective on industrial design in the consumer electronics domain.
We decided to share that conversation with you to get your reaction and comments. Feel free to let us know.

Question (Q): If you had just three days to design a new electronic connected device, how would you proceed?

Jean Hong (JH):

Well, it depends on the objectives I get. Re-styling an existing product is obviously faster than defining a fully new concept. A few years ago I would have asked for about seven days to produce a new concept proposal. I usually needed this time to deliver a pretty exhaustive mix of hand sketching, 3D modeling, and realistic rendering.

Today, with the design solution I adopted, I can overcome this challenge, and deliver a finalized concept within three to four days. By the way, this is the kind of time pressure many of my customers ask me to deal with.

Electronic connected device sketching

Q: So you are telling me that you are now delivering the same output in three to four days that required seven days few years ago? Are you really delivering the same output?

JH:

Good point–there is a big difference in the output. Today I am able to deliver a concept with higher quality, ready for manufacturing, and containing more details than before in less time.

Sketching on paper is very time-consuming. You need multiple viewpoints, details, and colors to make yourself understood by other project team members and customers.

Now I can directly and quickly sketch my idea in the 3D environment. Keeping my design intent, I rely on this 3D sketch directly to model the product with the clay modeling approach of “Imagine and Shape” application.

Ideally, sketching and modeling should be done at the same time in the same environment. It is now possible with this software solution. I can mix these two ideation steps, evaluate, and validate the volume of my product concept. Technically speaking, I save a lot of time because no data import /export between different tools is needed.

3D sketch of a SmartWatch 3D rendering of a SmartWatch

Q: You talked about “design intent.” Why is it so important for you?

JH:

Many times products lose their initial design intent because so many people are behind the project and there are many steps before production. The concept shape, proportions, materials, details, and finishes express the high-level message I want to communicate. If this message is misunderstood or not technically specified correctly, the mechanical engineers will have a different interpretation or no idea at all, which will impact market success.

Q: How are you dealing with this issue?

JH:

Now that the entire project team relies on the same cloud collaboration platform, I can iterate in real time with the mechanical engineering team. All the specifications I add either to sketches or 3D models are directly usable. Because we work on the same data, the risk of misunderstanding is minimized. In addition, because the engineering data is visible to me, I can detect any issue and find a solution with the engineering department before it gets critical.

Q: Is the product design validation 100% digital?

JH:

We now have an incredibly powerful digital definition. We take advantage of it to share, communicate, and finalize the design concept. Did you see how realistic product rendering can now be with advanced effects such as physical light and reflections applied to the accurate materials definition? This can be done even by people who are not expert in this domain.

One might think that digital is enough, but this is not the case. At some point in time I need to touch, feel, and place the object in its real physical context. Weight sensation, hand-grab, and materials touch cannot be fully evaluated digitally yet. Taking the example of a smart watch, how can we validate ergonomics without being able to wear it? For this, anytime I feel the need, I just press the 3D print button, and create a product prototype.

Rendering smartwatch

Q: Do you think that we could see the digital world merge with the physical one in the coming years?

JH:

This is already happening. 3D print is starting to be affordable for people like you and I. Virtual reality devices already propose an immersive approach, and prototypes start to address more human senses such as touch and taste. The boundary between digital and physical is getting ever blurrier. I am fine with this, provided that I can still access user-friendly applications. I am sure that in the very near future, thanks to all the new applications, I will be able to leverage my design intent for usages we just can’t imagine today.

3D print product prototype

We really think that we can change the world through the power of design!
What about you?  Share your comments below.

Want to know more ? Visit our Ideation & Concept Design website, or Watch our video about new Concept Design and read the Whitepaper “The power of Design Thinking” written by  Phil Gray MDesRCA, Managing Director, Quadro Design Limited, part of Sagentia Group.

Vincent Merlino and Michel Monsellier are passionate members of the Dassault Systèmes High Tech Industry Solution Experience Team.

Introducing SOLIDWORKS 2015: Designed by You

By Bertrand

The world of design has changed in many ways since I joined SOLIDWORKS in 1997. Computer hardware becomes faster and more powerful every year, which is changing the way that our customers do their jobs. These days, engineers are required to wear many hats. When I visit customers, I often see situations where one person is doing work that would have been spread across an entire team twenty years ago, from designing and drafting to FEA and data management. It’s probably not a surprise to hear that these changes influence the development of SOLIDWORKS, and, in particular, this week’s release of SOLIDWORKS 2015.

YouTube Preview Image

From the start, SOLIDWORKS has been a user-driven product, and relies on feedback from a global community of more than two million users to shape the future of the tools they use. It’s true that some users are more vocal and honest than others, but understanding and responding to this feedback—both good and bad—is important. Listening to end users lets us understand how our products are being used; our product team has to be 100% certain that any new feature or enhancement provides real benefit to the SOLIDWORKS community before it goes into development. Our user-centric focus has not changed in SOLIDWORKS 2015, nor will it change in the future. In fact, SOLIDWORKS 2015 includes more than 200 new features and enhancements, and 90% of them are the direct result of requests and other feedback from end users.

Our first promise was to “put the power of 3D on every engineer’s desktop.” But that’s not a big enough challenge anymore. Our new promise is to continue developing 3D solutions that let you to meet modern engineering challenges head-on. It’s not enough to focus on making the software faster. We need to give you the tools that inspire you to design products that change the world. SOLIDWORKS 2015 is one step to fulfilling our commitment. As we continue to develop SOLIDWORKS to meet new and emerging needs, we’ll also look to expand the power of 3D and push its capabilities to the limit. Your success is our success.

I invite you to visit our launch website to explore the powerful new enhancements found in SOLIDWORKS 2015. I am certain that they will help improve your everyday productivity, optimize your work process, reduce operations costs, and let you solve more design challenges. Let’s go design!

SolidWorks 2015

A Truly Winning Customer

By Suzanne

Earlier in 2014 you may have read about how SOLIDWORKS was used to design the sled for the United States four-man Bobsled team that won a Bronze medal at the Sochi Olympics. While we believe all our customers are winners having one that has won an Olympic medal is, we admit, rare and very exciting.

This week representatives of the Bo-Dyn Bobsled project, who make the sled, and sled’s driver, Steve Holcomb,  paid a visit to our North America headquarters in Waltham, Mass. to tell our employees about the win and the role SOLIDWORKS played in it.

And they brought a few things with them. 

Steve Holcomb,  Bruno Latchague Geoff Bodine, John Morgan and John Vester

Bruno Latchague, Senior EVP, Americas Market, stands with Steve Holcomb and Geoff Bodine, the founder of Bo-Dyn, and a plaque presented to Dassault Systemes to thank the company for the support of the team. With them are Bo-Dyn’s Executive Director John Morgan and president John Vester.

As you can see in the picture above Steve Holcomb brought his Olympic medals – his Gold from the 2010 Vancouver games and his two Bronzes from Sochi. Here’s a closer look:

Steve Holcomb

I had the chance to hold them and they are very heavy.

Bruno Latchague then introduced the Bo-Dyn team to our Americas employees who gave them a big round of applause.

Bo-Dyn team with Bruno Latchage

After a few words about medal winning run at the Olympics, Geoff Bodine presented Steve Holcomb with even more metal – his official Olympic ring designed by Jostens.

Geoff Bodine and Steve Holcomb

At the conclusion of the event Steve Holcomb  posed with numerous employees, including David Gadarian below, to give them the opportunity to hold the winning medal.

David Gadarian and Steve Holcomb



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