A new spin on washing machine design

By Estelle
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Do you remember the old washing machine your parents owned when you were a kid?

After mom would load up the washer with the family’s laundry she would turn the big central knob to the on position. From that point on the washer would begin to vibrate, shake, and convulse as it seemingly pulverized our clothes into a state of cleanliness again. The loud thumping of the spin cycle would echo throughout the house as the floor beneath us would vibrate. If wash time began to interrupt dinner or family movie night then I would be sent on a mission down to the basement to stop the bubbly beast mid cycle; only to be started up again when we no longer needed to speak or hear our own thoughts again.

Some of you may still experience the horror … I mean nostalgic pleasure of using a washing machine like this today. But I have since moved on to a much more quiet, efficient and smart machine.


Consumers demand connected, intelligent, almost instinctual electronic products to enable their work and delight their senses. Imagine my new washing machine … it is smart enough to optimize its energy and detergent use. It calculates load weight and detects what kind of clothing is being washed. It runs so quiet, it can be housed anywhere. And because it’s connected, I can control its operation through a mobile device anywhere, at any time.

You may not know it, but today’s innovative washing machine designs, are in part the result of leading technology manufacturers using realistic simulation technology to analyze and improve their designs.


By using simulation and design exploration software, white goods manufactures have been able to simulate virtual product tests while evaluating and analyzing hundreds of design options. It’s interesting to learn how the advances in simulation capabilities and computing resources are enabling washing machine producers to save time and money while optimizing the perfect washing machine design for all our needs.

Download the free infographicwashing-machine-infographic-3300x2550

You’ll learn how washing machine manufactures are using simulation to help us keep our clothes clean, save energy, and live in peace!

Simulation Ushers in the Age of Experience

By Estelle
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Gone are the days when building a best-in-class product was simply about a novel idea or a supersized set of features. According to a recent Eventbrite survey, 78% of gen y respondents said they would rather spend money on an experience than a thing, and 77% said their best memories come from an experience. So the question is how can smart organizations create high tech products with winning experiences?


Economies progress as companies differentiate themselves by staging experiences that command premium prices. Source: “The Experience Economy” by B. Joseph Pine II and James H. Gilmore.

Consider the Apple iPhone and Boeing Dreamliner 787, two defining products that exemplify the “Experience Economy”. Their designs push the envelope in user engagement by raising the bar on delivering a holistic experience that connects with customers on an emotional level. With an ever growing demand for experiences, leading high tech manufacturers have turned to simulation in order to innovate and optimize new designs, while creating more robust, more efficient, and more durable products.

Let’s consider simulation and its impact on the white goods market. Many of us cannot avoid house hold chores like doing the laundry – how can we make this a better experience? Leading washing machine manufacturers are using washing_machine_overlayrealistic simulation to innovate washers that deliver clean, colorful clothes, while saving energy and detergent at the same time. My old top load washer used to rattle the entire house while gulping down a whopping 40 gallons of water per load. My new energy efficient washer quietly washes clothes while using a meager 14 gallons of water per load. Now I can happily “experience” greater ease of use, a more peaceful home, and a heavier wallet!

As customers of all ages become more informed and empowered, they increasingly expect a more personalized product and experience, and companies that can’t adapt are in serious danger of failing or falling behind…
The results of simulation on the high tech industry are extraordinary!

To get the details, download the whitepaperMaking_the_Case_for Simulation WP:
Making the Case for Simulation in the Age of Experience” to learn how using the right simulation tools can help to better serve customers’ need for an experience, while at the same time save time and money, and improve high tech designs.

Realistic Simulation Supports Expansion of the London Underground

By Akio
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Dubbed “one of the most complex tunneling projects in the U.K.,” the Bond Street Station Upgrade (BSSU) project is being carried out to satisfy growing traffic demands within London’s busiest shopping district, the West End.

Upon its completion, Bond Street Station’s daily passenger numbers are expected to rise from 155,000 to 225,000.

A project this complex in nature has to consider the existing tunnel infrastructure, as well as the stress and strains imposed by the surrounding soil layers for the development of new tunnels.

Dr. Sauer and Partners was contracted to provide such tunneling expertise. The company took on responsibility for preliminary-to-detailed design and construction on all BSSU sprayed concrete lined (SCL) tunnels.

Tweet: The Bond Street Station Upgrade utilized realistic #simulation to test preliminary tunnel designs. @Dassault3DS #AEC http://ctt.ec/X4UWh+Click to tweet: “The Bond Street Station Upgrade utilized
realistic #simulation to test preliminary tunnel designs.”


Using FEA simulation, they were able to virtually test the ground through which the tunnels are being dug alongside the existing tunnel structures.


This realistic assessment enabled them to improve upon the preliminary design, as well as bring greater confidence to the overall approval process.

To learn more, read the case study, “Tunnel Vision” to see how realistic simulation plays an important role in tunnel excavation.

We also encourage you to download the whitepaper by Ali Nasekhian, Sr. Tunnel/Geotechnical engineer at Dr. Sauer and Partners, which highlights the merits and shortcomings of large 3D models in tunneling.

Tweet: Realistic #Simulation Supports Expansion of the #LondonUnderground @Dassault3DS @3DSAEC #AEC #BIM http://ctt.ec/dU4NO+

Click to tweet this article.


Related resources:

White Paper: “Mega 3D-FE Models in Tunneling Bond Street Station Upgrade Project”

Case Study: “Tunnel Vision”

Collaborative and Industrialized Construction Solutions

SIMULIA Solutions page

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