Dassault Systèmes BIOVIA and SIMULIA CEOs Gear Up for Science in the Age of Experience – Boston, May 23-25

By Alyssa
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Re-printed from Dassault Systèmes North American blog, Navigate the Future


As Dassault Systèmes gets ready to launch its Science in the Age of Experience conference in Boston next week, we caught up with CEOs of the two Dassault Systèmes software brands that will be the focus of this new gathering of the scientific community. Max Carnecchia, CEO of Dassault Systèmes BIOVIA and Scott Berkey, CEO of Dassault Systèmes SIMULIA spoke to us about how their solutions, powered by Dassault Systèmes 3DEXPERIENCE platform, impact science, research and business.

This is the first time that our SIMULIA and BIOVIA brands are collaborating to deliver a joint customer conference. What industry challenges can Dassault Systèmes address with the two brands?

Max Carnecchia, CEO of Dassault Systèmes BIOVIA

Max Carnecchia, CEO of Dassault Systèmes BIOVIA

Max Carnecchia: Along with all the Dassault Systèmes software brands, BIOVIA and SIMULIA create an ‘experience environment’ that drives innovation. Organizations that are innovating through science need a partner that can help them navigate the full multi-scale spectrum of physics relative to innovation – from the atomic, nano-scale and micro-scale levels all the way up to systems modeling, and across biology, chemistry and materials science. Dassault Systèmes is the only company that offers customers across multiple industries the “atoms-to-product,” multiscale and multiphysics modeling and simulation capabilities necessary to unlock the true value of precision medicine, additive manufacturing, advanced materials and more.


Scott Berkey, CEO of Dassault Systèmes SIMULIA

Scott Berkey, CEO of Dassault Systèmes SIMULIA

Scott Berkey: An easy way to think of it is this: With SIMULIA, you can model and simulate what you can see – bridges, tires, toothbrushes, seat belts. With BIOVIA, you can model and simulate what you can’t see – molecules, chemical reactions, materials at the quantum level. Between the two of us, we offer a unique combination of technology to go from 10-9 (atoms) to 10+4 (cities) and everything in between – all based on science, physics, mechanics, chemistry, and quantum behavior. Academics today are using these techniques in research to both design real-world macroscopic objects the way we think of today, but to also design the very materials these objects are made of. This will become commonplace and offers us an opportunity to substantially expand the range of what is possible. These joint solutions are needed to solve the most difficult problems in energy sustainability, resource utilization, and urban planning.

Why is the BIOVIA brand important to science?

Max Carnecchia: BIOVIA is a brand filled with highly dedicated, trained and skilled employees who have chosen careers in science. We model the virtual world in such a way as to make the physical world more efficient and manageable. Integration with Dassault Systèmes 3DEXPERIENCE platform enables BIOVIA to support and develop systemic collaboration, project management, data and content reuse, traceability and other processes, applications and integrations that are absolutely critical to science-driven customers and industries. The bottom line is: We create an unmatched scientific innovation environment that helps science-driven companies develop better products faster and more cost effectively across research, development, QA/QC and manufacturing.

And what about SIMULIA? Why is SIMULIA important to science?

Scott Berkey: Society needs rapid deployment of the key innovations that pure science is providing us today. The link between the science within BIOVIA and the product world within SIMULIA is crucial to providing a framework to accelerate turning research into practical advancements that can affect all of us. Within the common environment provided by the 3DEXPERIENCE platform, scientists and engineers can share data and methods, collaborate, learn, model and experience the entire range of behaviors in science and engineering. SIMULIA allows both engineers and scientists to understand the macroscopic behaviors of their innovations and design. By providing technology that simulates our world, SIMULIA provides a virtual mirror that mimics the real world and provides real insight in a way that trial-and-error physical testing alone cannot provide.

What will attendees walk away excited about? What are some of the most exciting things they will see or learn?

Max Carnecchia: I’m most excited for the networking opportunities with scientific innovators from many science-based organizations, as technology bred from science is catalyzing valuable business and technology initiatives today. Attendees will also gain important insights into the current and future directions of the scientific domains we support from the noted scientific and industry luminaries who will be presenting. Finally, our customers will walk away with a better understanding of our product roadmaps and the best practices that inform our solutions and applications.

Scott Berkey: There is a revolution going on in simulation today. SIMULIA has been talking about it for several years now. Historically, simulation was often done in the back rooms of the engineering department to validate existing designs as a supplement to expensive and time-consuming physical testing. Models were built by an expert, one-by-one from beginning to end, on that expert’s local computer. The revolution sweeping our industry today takes simulation from a post-design validation exercise and moves it upfront into the center of design. Models and simulations that are being performed during design are enabling us to discover design points that could not be found in any other way. In this new world, simulation leads and powers innovation. This theme will be explored in depth at Science in the Age of Experience along with the technology, the platform, and the innovator that makes it possible.


By Sharon Rodger, a member of Dassault Systèmes North America marketing team.

A new spin on washing machine design

By Estelle
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Do you remember the old washing machine your parents owned when you were a kid?

After mom would load up the washer with the family’s laundry she would turn the big central knob to the on position. From that point on the washer would begin to vibrate, shake, and convulse as it seemingly pulverized our clothes into a state of cleanliness again. The loud thumping of the spin cycle would echo throughout the house as the floor beneath us would vibrate. If wash time began to interrupt dinner or family movie night then I would be sent on a mission down to the basement to stop the bubbly beast mid cycle; only to be started up again when we no longer needed to speak or hear our own thoughts again.

Some of you may still experience the horror … I mean nostalgic pleasure of using a washing machine like this today. But I have since moved on to a much more quiet, efficient and smart machine.


Consumers demand connected, intelligent, almost instinctual electronic products to enable their work and delight their senses. Imagine my new washing machine … it is smart enough to optimize its energy and detergent use. It calculates load weight and detects what kind of clothing is being washed. It runs so quiet, it can be housed anywhere. And because it’s connected, I can control its operation through a mobile device anywhere, at any time.

You may not know it, but today’s innovative washing machine designs, are in part the result of leading technology manufacturers using realistic simulation technology to analyze and improve their designs.


By using simulation and design exploration software, white goods manufactures have been able to simulate virtual product tests while evaluating and analyzing hundreds of design options. It’s interesting to learn how the advances in simulation capabilities and computing resources are enabling washing machine producers to save time and money while optimizing the perfect washing machine design for all our needs.

Download the free infographicwashing-machine-infographic-3300x2550

You’ll learn how washing machine manufactures are using simulation to help us keep our clothes clean, save energy, and live in peace!

Simulation Ushers in the Age of Experience

By Estelle
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Gone are the days when building a best-in-class product was simply about a novel idea or a supersized set of features. According to a recent Eventbrite survey, 78% of gen y respondents said they would rather spend money on an experience than a thing, and 77% said their best memories come from an experience. So the question is how can smart organizations create high tech products with winning experiences?


Economies progress as companies differentiate themselves by staging experiences that command premium prices. Source: “The Experience Economy” by B. Joseph Pine II and James H. Gilmore.

Consider the Apple iPhone and Boeing Dreamliner 787, two defining products that exemplify the “Experience Economy”. Their designs push the envelope in user engagement by raising the bar on delivering a holistic experience that connects with customers on an emotional level. With an ever growing demand for experiences, leading high tech manufacturers have turned to simulation in order to innovate and optimize new designs, while creating more robust, more efficient, and more durable products.

Let’s consider simulation and its impact on the white goods market. Many of us cannot avoid house hold chores like doing the laundry – how can we make this a better experience? Leading washing machine manufacturers are using washing_machine_overlayrealistic simulation to innovate washers that deliver clean, colorful clothes, while saving energy and detergent at the same time. My old top load washer used to rattle the entire house while gulping down a whopping 40 gallons of water per load. My new energy efficient washer quietly washes clothes while using a meager 14 gallons of water per load. Now I can happily “experience” greater ease of use, a more peaceful home, and a heavier wallet!

As customers of all ages become more informed and empowered, they increasingly expect a more personalized product and experience, and companies that can’t adapt are in serious danger of failing or falling behind…
The results of simulation on the high tech industry are extraordinary!

To get the details, download the whitepaperMaking_the_Case_for Simulation WP:
Making the Case for Simulation in the Age of Experience” to learn how using the right simulation tools can help to better serve customers’ need for an experience, while at the same time save time and money, and improve high tech designs.

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