Cheering on “MiracleTeamUSA” powered by 3DEXPERIENCE!

By Michael

As an invitee speaker at JavaOne, I was already beside myself to attend the geek mecca that conference represents. But imagine my happiness to learn that this conference coincides with Oracle OpenWorld and exceptionally this year, the finals of the America’s Cup were also at the same time pitting the hearty, experienced New Zealand/Emirates crew against Larry Ellison’s OracleTeamUSA. This video was looping in the elevators at work before the races:

YouTube Preview Image

but I had never imagined that I’d actually see the races myself. On Sunday (the first day of the conference but the 12th day of racing), I then read that the first 1000 registrants for the conference would receive free passes for the races and I hustled over to the Moscone Center first thing in the morning to get my wristband. Boy, was I happy to have done that  :D

From my seat high in the east bleachers at Marina Green, I had a commanding view from the Golden Gate Bridge to Alcatraz Island and could see the boats until the very last leg towards Pier 33. It was spectacular. Hard to believe that a boat weighing almost 3 tons could go two times faster than the wind (about 46 knots in about 22 knots of wind) and even foil at over 30 knots upwind (interesting article here on wikipedia concerning the physics of that engineering wonder).

It was a real tribute the 3DEXPERIENCE that OracleTeamUSA used to design and build their victorious boat. Even more miraculous was the way that TeamUSA won 8 races in a row including the final race on 25 September which I also was lucky enough to watch where OracleTeamUSA became “MiracleTeamUSA” :lol:  See here for a great summary of the races.

I suppose that watching a race like this is a once-in-a-lifetime event. Let’s just hope Larry keeps the race in San Francisco rather than Hawai so that I might get a shot at seeing the next generation of boats designed with the 3DEXPERIENCE Platform.

Michael Finocchiaro is Senior Director, 3DEXPERIENCE Platform. You can find him on Twitter at @le_fino.

Now THAT’S an experience! Oracle Team USA epitomizes Dassault Systèmes’ strategy of 3DEXPERIENCE

By Derek

“Why is Dassault Systèmes involved in the America’s Cup?”

I get this question a lot. So, I thought this week, as the America’s Cup is in full swing, would be a good time to answer it clearly. It isn’t about CAD, design, simulation, composites, etc. It is about experience. Larry Ellison and Russell Coutts and the entire Oracle Team USA America’s Cup racing syndicate have changed the experience of the America’s Cup yacht racing sport completely. And not just for the sailors, but for the viewers, too.

The basic story isn’t terribly new.  Anybody watching the America’s Cup, reading a newspaper or watching TV has likely heard the story of how Larry Ellison, CEO of Oracle and yacht racing enthusiast won the America’s Cup, the oldest trophy in sport, and brought it to San Francisco.  Each winner, and subsequently, defender of the Cup is allowed to change the rules of the race.  And change them Ellison did:  faster boats, bigger boats, no more sails (!), more athleticism, shorter (and more broadcastable) races, a venue where the races can be watched, in person, for free.

The reimagined 34th America’s Cup is going on now, with his Oracle Team USA competing in their 72ft, 50+mph catamaran, against Emirates Team New Zealand in the amphitheater-like San Francisco  Bay race course.  Emirates is putting up an amazing set of times against Oracle Team USA, beating them in four of five races, as of Tuesday, September 10.

But no matter who wins, Oracle Team USA has shown what can be done by adopting an experience strategy.  They went into the 34th America’s Cup with experience on their minds.  They don’t just want to have a race.  They want to make yacht racing a nationally known sport.  They looked at their audience in the United States, looked at our sports, looked at yacht racing, and modified everything about it to create a new experience.

A few months ago I had the privilege of taking ten international journalists to Oracle Team USA’s Pier 80 headquarters in San Francisco and speaking with Russell Coutts, the team’s CEO, Christoph Erbelding, the team’s design engineer, as well as Murray Jones, the team’s tactician.   The team’s use of Dassault Systèmes applications to design and manufacture their AC72 racing catamaran was on full display.  We heard about design, simulation, finite element analysis, CAD, composites and a host of other details.  We saw the two AC72s in the HQ being worked on.  We learned details of the wing control system design.

Skipper Jimmy Spithill articulated perfectly the benefits of interactive collaboration between sailing crew and the design and engineering team:

Vision is very important on this sort of a boat. 3DEXPERIENCE gave us vision into the realities of sailing a boat that didn’t even exist yet. The best way for the crew to evaluate what will – and what won’t – work is to use 3DEXPERIENCE. We can spin it around. We can see where everything needs to fit. You just couldn’t get that kind of vision without these tools.

But mostly what the attending yachting journalists wanted to hear about was the race, how it would work and what the sailor’s experience was. The reporters, all sailing enthusiasts themselves, wanted to know what viewers would see and experience.

The story, at its core, is about the America’s Cup experience.  And this is why Oracle Team USA and Dassault Systèmes, the 3DEXPERIENCE Company, are partners.

YouTube Preview Image



Receive blog posts via email

Submit

3ds.com

Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.