Modularity as the Recipe for Unique Products

By Olivier

Diversification is a popular word these days. It contrasts with standard, which does not inspire the memorable experience we seek from our products. “To buy or not to buy”, that is definitely the question. We consumers want to buy products that provide us with the most delightful experiences. This is one of the reasons brands constantly seek ways to satisfy our quest for uniqueness. Why have what everyone else has when we can choose something unique? Unique feature, unique design, favorite color. The reality is that demand for diversity is on the upswing.

But wait a minute. How many product variants do Industrial Equipment (IE) companies have to manage without sacrificing margin and ultimately their longevity? Just how many types of products do they have to produce to satisfy different customer preferences? These are complicated questions for companies still struggling with an Engineered To Order (ETO) approach that has them spending too many hours developing individual products. It is simply not sustainable.

There are, however, companies that have recognized the need to switch gears, from an Engineered To Order approach to a Configured To Order (CTO) philosophy. And they are doing this by embracing modularity. You will want to read the interview of Alex von Yxkull, president and CEO of Modular Management, and Johan Källgren, partner, from our first issue of Compass magazine, to understand the challenges and rewards of modularization.  If you prefer a live explanation, check out the video below in which Colin de Kwant, a consultant from Modular Management explains that in a world in which we want it all, customization forces manufacturers to address two conflicting objectives – simplify complexity and amplify variety. The companies with an ETO approach risk failing to deliver.

How to switch from ETO to CTO? Watch this:

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Modularity is the answer for IE companies that are looking for ways to ensure that product assortment meets customer requirements without inflating the number of managed parts. By reorganizing and rethinking the way products are developed and using common and interchangeable modules with predefined variants, modularity can pave the way to more innovation and timely delivery. 3DEXPERIENCE’s Simple Solution Selection helps IE companies diversify their product offering while minimizing the cost of complexity.

Keep your ears open; you haven’t heard the last of modularity… ;)

 

Boost efficiency by streamlining digital communication

By Olivier

If you’re more into comics, check out directly the bottom of this post :wink:

From our recent case study about Jakob Müller, thinkers of the international Industrial Equipment (IE) and manufacturing sector say that to satisfy customer requirements companies must be able to rapidly transfer development and production of a product to any of its globally located sites. A key element of companies’ demand and supply equation is easy access to data regardless of where it is located. It is a matter of efficiency. Any effective leader understands this especially in a world that is more connected than ever. But while being connected facilitates communication and opens new channels for consumers to express their needs it also puts pressure on companies to satisfy their customers’ growing expectations and still make a profit. Customize and cater to local preferences, yes, but not at any price.

A dilemma.

But not for everyone. IE companies in the know can produce more products tailored to customer expectations while keeping costs in check by using tools that provide all need-to-know actors with easy access to product data, previously designed components, intellectual property, and workflows from anywhere in the world, seamlessly and naturally. Products are released to market faster because bottlenecks inherent with inefficient management of a multi-site development organization are avoided.

Not possible you say?

Well, as a matter of fact, it is possible by working with a single source of product truth in a unique and unified environment. No more wasting time looking for information. No more errors because decisions were made based on outdated data. Single Source for Speed Industry Solution Experience is the answer for IE companies with a global footprint that deal with the complexities of industrial machine production in a digitally connected age and that need to integrate various disciplines like mechanical, electrical, piping and structural in the same data model. All actors can share, collaborate, exchange ideas and work as a community from anywhere on a single source of 3D product data. Utopic, you say? It is already being done thanks to 3DEXPERIENCE  :-)

(click on the picture to enlarge)



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