LG Electronics and Accelerating Time to Market

By Eric

The story of LG Electronics illustrates our vision for accelerating time to market for new product introductions. LG Electronics uses a centralized repository to manage their development processes. For them, having a product history helps the company accelerate time to market by organizing and tracking development data. It also increases the company’s development bandwidth as they can focus their efforts on innovation rather than duplicating prior work.

We interviewed Cheon Hee Youn, senior manager at LG Electronics where he enlightened us about LG’s reasons for choosing Dassault Systemes to assist with development acceleration.

As does LG Electronics, we believe that accelerating time to market requires high tech manufacturers to ease collaboration between system engineering teams by using a single repository for all product development data including specifications, 3D models, code, analysis results, and manufacturing requirements. Not centralizing can cause new project to quickly get off track with duplication of past work. In fact, Dassault Systemes proposes a new full experience to develop smarter products faster by lightening the development process complexity.

The more consumers look for multi-function high tech products, the more manufacturers face highly complex systems development. The challenge is that sometimes key design elements must be ‘outsourced’, perhaps to another company division or team or even to a business partner. When the teams must collaborate on a new project and haven’t worked together before, having a robust collaboration process and platform is critical to fast ramp-up and design delivery.

On a related topic, prototyping is a required development task to assure on-target product configuration. However, physical prototypes can be very expensive and if you’re off target with your completed prototype, then finding the best configuration becomes a guessing game. Many of our customers are now simulating prototypes to enable development of multiple prototypes to assure on-target configuration.

At Dassault Systemes, we are honored to support LG Electronics with their development process enhancement for all its divisions: Mobile Communications, Home Entertainment and Home Appliances and Air-conditioning.

Eric Rogge is a member of the High-Tech Industry team



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