How to Stay Competitive? Develop Smart Appliances in the Era of Experience

By Estelle

Smart Home Device - Home Control

It is no secret that smart home appliances now are very complex.  No longer is a TV just a TV, or a refrigerator just a refrigerator.  Each smart home appliance needs to be digital, and it needs to interact with people or at least with other machines and devices.  It is connected to the Internet and has a variety of sensors.  It needs to collect data and give you more information, all the while lessening the need for you to actually do something to operate it.  You enter the room and your air conditioning is already up and running, keeping the room at an already comfortable temperature.  You drive up your block and your garage door opens automatically, while also turning on your lights and your TV to the channel that you always watch at that time of day.

It is no wonder IBM found that 71% of global CEOs(*)  now say that technology is the biggest external force that could impact their businesses within the next three to five years.  Most manufacturers now need to prove their competency by developing high technology products in order to stay in the competition. Otherwise, it will be your competitors who are going to give your customers the features and functionality that they want and need.

That is, of course, easier said than done.  In order to make smarter home appliances, you would need to have engineering proficiency in a wide array of areas such as software, mechanical, electrical, fluid, electronics, software, and other specialized areas.  It is not easy to excel in any of these fields, but having the knowledge is already a small part of your success.  You need to know how to bring all of these competencies together to meet what is required of your smart home appliances, as well as figure out what problems to solve and what technologies to use.

Today’s competitive manufacturer knows that looking at individual features and functionality is no longer enough.  You also need to focus on experience as well as product benefits.  Focusing on experience, you would need to know what your customers want to feel, to touch and to see, and how all of these affect their actions and emotions.

To stay competitive, you would also need to use big data to discover your customers’ preferences, even those that were not available before.  Then you would need to be able to translate these insights, experiences, and preferences into product attributes, such as energy consumption, usability, capacity and performance.

Once you know what attributes you would want your smart home appliance to have, you should be able to communicate these specifications to your design teams simultaneously and automatically.  This would mean that all your different design teams for software, mechanical design, electronics and other areas would get the attributes you need and want at the same time.

From there, you should be able to make trade-off decisions on how your design would be met by each of these design teams.  You should also strive to shorten your development time while ensuring that all your design needs are met, by using social collaboration tools and workflow.

And while work is in progress, you should be able to assess and monitor everything in real time.  Furthermore, you would need a virtual simulation of your products’ first prototypes.  This way, you would still be able to fine tune or revise everything that needs to be changed in your product design while still bringing down your development costs.

In short, traditional manufacturing concerns really need to transform their operations into high tech product development companies with the help of solutions such as Dassault Systemes’ Smarter, Faster, Lighter solution.  This way, you can transition into a more competitive and high tech manufacturing company by helping you define processes using established systems engineering principles.  These solutions also allow everybody working on the project to collaborate on your products, thereby making it easier to share knowledge and process that ultimately helps you produce a product that your customers will love.

Interested in #IoT and #SmartHomeJoin Dassault Systèmes, Panasonic, GE and Parks Associates, for strategies to transform product management in the #IoT: February 3: http://bit.ly/DassaultCast

(*) CEOs-IBM-Survey-2012

How Social Innovation turns into Mobility for all

By Jacques

Last week I was at the French startup event LeWeb’12 to get some fresh ideas about digital marketing trends on the startup scene. The theme of this year was the IoT aka the “Internet of Things”, so you could find many connected devices : smartphones, thermostats, watches, drones, headsets, weight or blood trackers that were all mobile and connected things. So why not connect these geeky devices to more familiar transportation & mobility products? IF WE connect internet and transportation, can it offer innovative and profitable mobility concepts?

I was there in my reflexions when I saw the Renault booth at LeWeb and just decided to chat with them to share ideas. And since I had my smartphone with me, I used it to record this impromptu one shot video, so pardon its low quality.

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Getting people back to work thanks to the Mobility community

I met with Florent d’Yvoire, who is project manager on the Renault-MOBILIZ Social Business project to know more about mobility innovation. Our main discussion was about the Renault-MOBILIZ which I found very innovative but not on technology as we usually expect, but more on the business side: This project was born at the Corporate Social Responsibility department of Renault with a vision: looking for sustainable ways to help the poorest benefit from an affordable mobility, so that they can find work and get out of poverty. Beyond that, the innovation is also in the business model that is inspired by the microcredit concept developed by Muhammad Yunus so that it can ensure the financial viability of the project.

In this context the Renault-MOBILIZ program is looking for more connections within the transportation and mobility community of professionals: they are looking for partnerships with entreprises and citizens on providing products, services, and assistance in getting driver’s licenses. Dassault Systèmes can certainly help with its communication to transportation & mobility professionals. More to come on this…

A car-sharing pilot with electric cars

Renault also launched Twizyway, an innovative car-sharing concept in the Paris area with 50 Twizy. These 100% battery-driven cars are beautiful, fun and safe to drive. They are available all day and are tracked and booked via smartphone apps. People use these cars then leave them in the location of their convenience to ensure maximum flexibility for drivers. Customers just scan a QR Code on the windshield and go. So this is quite similar to the Autolib project deployed near there in Paris, but with less constraints at first glance.

Digital apps on the dashboard of your car

The final topic presented by Renault was the second edition of their “call for apps” that will be installed on the dashboard of future cars in a tablet called R-Link. New Zoe and Clio models will benefit from them , Renault was there to call for startups willing to develop new services on their infrastructure.

Renault’s motto is “Drive the change”, now you can see why!  What about you, how would you match internet and transportation yourself? Do you see the digitalization of the world as an opportunity for new mobilities?

Thanks for posting your view in the “comments” field below

Jacques

 

Jacques Bidault is Industry Marketing Director, Transportation and Mobility at Dassault Systèmes

 

 

Designers are Experience Architects, says Brian Solis at LeWeb’12

By Aurelien

Last week was held LeWeb’12, likely the largest European event for Internet-related technologies. This year, the theme of the event was Internet of Things (IoT). I enjoyed in particular the inspiring speech from Altimeter Group analyst Brian Solis on how IoT is changing behaviors through experiences. Brian shared several examples from the field of IoT where products go beyond utility by providing experiences that change behaviors. Designing such experiences that include a lot of embedded systems intelligence will be a whole new domain, as Brian stated:

Experience Architecture is all brand new, it’s a blank canvas. It’s something that you [designers, developers...] get to decide. It’s your vision, it’s your purpose, that actually gets us to align behind you.

As he was addressing designers, developers, and entrepreneurs in the room, Brian concluded:

You are not just developing products, services and solutions. You can be an Experience Architect to help me change the way I live my life.

Watch the full video record from Brian Solis at LeWeb’12 below. Or if you prefer to read, see this live blogging recap of the same.

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