How Social Innovation turns into Mobility for all

By Jacques

Last week I was at the French startup event LeWeb’12 to get some fresh ideas about digital marketing trends on the startup scene. The theme of this year was the IoT aka the “Internet of Things”, so you could find many connected devices : smartphones, thermostats, watches, drones, headsets, weight or blood trackers that were all mobile and connected things. So why not connect these geeky devices to more familiar transportation & mobility products? IF WE connect internet and transportation, can it offer innovative and profitable mobility concepts?

I was there in my reflexions when I saw the Renault booth at LeWeb and just decided to chat with them to share ideas. And since I had my smartphone with me, I used it to record this impromptu one shot video, so pardon its low quality.

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Getting people back to work thanks to the Mobility community

I met with Florent d’Yvoire, who is project manager on the Renault-MOBILIZ Social Business project to know more about mobility innovation. Our main discussion was about the Renault-MOBILIZ which I found very innovative but not on technology as we usually expect, but more on the business side: This project was born at the Corporate Social Responsibility department of Renault with a vision: looking for sustainable ways to help the poorest benefit from an affordable mobility, so that they can find work and get out of poverty. Beyond that, the innovation is also in the business model that is inspired by the microcredit concept developed by Muhammad Yunus so that it can ensure the financial viability of the project.

In this context the Renault-MOBILIZ program is looking for more connections within the transportation and mobility community of professionals: they are looking for partnerships with entreprises and citizens on providing products, services, and assistance in getting driver’s licenses. Dassault Systèmes can certainly help with its communication to transportation & mobility professionals. More to come on this…

A car-sharing pilot with electric cars

Renault also launched Twizyway, an innovative car-sharing concept in the Paris area with 50 Twizy. These 100% battery-driven cars are beautiful, fun and safe to drive. They are available all day and are tracked and booked via smartphone apps. People use these cars then leave them in the location of their convenience to ensure maximum flexibility for drivers. Customers just scan a QR Code on the windshield and go. So this is quite similar to the Autolib project deployed near there in Paris, but with less constraints at first glance.

Digital apps on the dashboard of your car

The final topic presented by Renault was the second edition of their “call for apps” that will be installed on the dashboard of future cars in a tablet called R-Link. New Zoe and Clio models will benefit from them , Renault was there to call for startups willing to develop new services on their infrastructure.

Renault’s motto is “Drive the change”, now you can see why!  What about you, how would you match internet and transportation yourself? Do you see the digitalization of the world as an opportunity for new mobilities?

Thanks for posting your view in the “comments” field below

Jacques

 

Jacques Bidault is Industry Marketing Director, Transportation and Mobility at Dassault Systèmes

 

 

Designers are Experience Architects, says Brian Solis at LeWeb’12

By Aurelien

Last week was held LeWeb’12, likely the largest European event for Internet-related technologies. This year, the theme of the event was Internet of Things (IoT). I enjoyed in particular the inspiring speech from Altimeter Group analyst Brian Solis on how IoT is changing behaviors through experiences. Brian shared several examples from the field of IoT where products go beyond utility by providing experiences that change behaviors. Designing such experiences that include a lot of embedded systems intelligence will be a whole new domain, as Brian stated:

Experience Architecture is all brand new, it’s a blank canvas. It’s something that you [designers, developers...] get to decide. It’s your vision, it’s your purpose, that actually gets us to align behind you.

As he was addressing designers, developers, and entrepreneurs in the room, Brian concluded:

You are not just developing products, services and solutions. You can be an Experience Architect to help me change the way I live my life.

Watch the full video record from Brian Solis at LeWeb’12 below. Or if you prefer to read, see this live blogging recap of the same.

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Top 10 Excuses to Avoid the 3D Web

By Cliff

I’m first going to make an assumption that many of you have probably heard before: 

The next generation will not know the difference between the television, the telephone, the computer, and the game console.

You may disagree, that’s fine, but I am looking forward to the day when I can stop paying  for all four of these services/items.  One bill will be nice!

We are starting to see more people watching television/video on their computers, as well as playing online games.  Many gaming companies still believe that the visual quality of games will always (or at least in the near future) be better on the console than on the Web.

I disagree.  I think we are at the “sweet spot” for the convergence of advancements in 3D technology and the Internet to see real value in 3D for the Web. Here is why . . .

I discussed this recently in a presentation at the Web 2.0 conference (seen below).

In my presentation I used this analogy:

  • Digital video production has been around for over 15 years, but YouTube is only 6 years old.
  • Communicating online (email mainly) has been in wide use since the early 80’s, but Facebook is also only 6 years old.
  • Facebook and YouTube could have been created earlier, but would not have seen the success they have had recently.

Why are these sites only recently becoming popular?

Answer:  Wide use of faster Internet access.  Basically, there were not enough people who had access to a high-speed Internet connections.  And with more access, we have seen great new Web tools.

So, why hasn’t “3D” become as popular for the Web?

Answer:  It actually has.

Second Life and World of Warcraft are great examples, but that’s just the beginning.  I believe we will start to see a surge in 3D Communication/Gaming/Apps for the Web, and especially more true stereoscopic 3D as it engages you more than 2D does.

For example:  3D Television has been a big hit this year, along with movies like AVATAR, and you can now see the same quality of true stereoscopic 3D for web games and apps.  Also, today it is much easier to create 3D apps for the web.

For example: this week the 3DVIA team announced “Drag and Drop stereoscopic 3D” for our Web app middleware, 3DVIA Studio (yes, that’s the plug for 3DVIA Studio, but not the point of this article).  Dassault Systèmes has also partnered with a consumer goods company to bring realistic 3D to online games from a cereal box (If you haven’t seen this, it’s very cool!).

So then WHY isn’t everyone using 3D on their websites?

Here are The Top 10 Possible Excuses:

  1. My mother told me if I watch 3D too long I will go cross-eyed.
  2. I’m allowed to use the remote control, but not the computer at home.
  3. I cannot coordinate 3D Glasses with my designer clothes.
  4. I work at Dunder Mifflin, we are in the (flat) paper business.
  5. I had a bad Second Life experience once.
  6. I’m afraid of the future.
  7. After I saw AVATAR, the movie in 3D, for 2 weeks, I believed I was living on Pandora.
  8. I have a 128mb processor computer.
  9. I still have a black & white television.
  10. Let’s hear yours…Submit your best reason in this post’s comment section . . . The person who replies with the best reason, I’ll send you a 3dvia t-shirt!

Seriously:  I believe it’s just a short matter of time before we see wide adoption of 3D for the web.  You agree? With the marketing behind the 3D television/3D TV, more and more individuals see the benefit of realistic 3D as a way to engage customers and users (online).

So, jump on board the 3D Web bandwagon…we’re heading out.  YEE-HAA!

Best,

Cliff



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.