How to Stay Competitive? Develop Smart Appliances in the Era of Experience

By Estelle

Smart Home Device - Home Control

It is no secret that smart home appliances now are very complex.  No longer is a TV just a TV, or a refrigerator just a refrigerator.  Each smart home appliance needs to be digital, and it needs to interact with people or at least with other machines and devices.  It is connected to the Internet and has a variety of sensors.  It needs to collect data and give you more information, all the while lessening the need for you to actually do something to operate it.  You enter the room and your air conditioning is already up and running, keeping the room at an already comfortable temperature.  You drive up your block and your garage door opens automatically, while also turning on your lights and your TV to the channel that you always watch at that time of day.

It is no wonder IBM found that 71% of global CEOs(*)  now say that technology is the biggest external force that could impact their businesses within the next three to five years.  Most manufacturers now need to prove their competency by developing high technology products in order to stay in the competition. Otherwise, it will be your competitors who are going to give your customers the features and functionality that they want and need.

That is, of course, easier said than done.  In order to make smarter home appliances, you would need to have engineering proficiency in a wide array of areas such as software, mechanical, electrical, fluid, electronics, software, and other specialized areas.  It is not easy to excel in any of these fields, but having the knowledge is already a small part of your success.  You need to know how to bring all of these competencies together to meet what is required of your smart home appliances, as well as figure out what problems to solve and what technologies to use.

Today’s competitive manufacturer knows that looking at individual features and functionality is no longer enough.  You also need to focus on experience as well as product benefits.  Focusing on experience, you would need to know what your customers want to feel, to touch and to see, and how all of these affect their actions and emotions.

To stay competitive, you would also need to use big data to discover your customers’ preferences, even those that were not available before.  Then you would need to be able to translate these insights, experiences, and preferences into product attributes, such as energy consumption, usability, capacity and performance.

Once you know what attributes you would want your smart home appliance to have, you should be able to communicate these specifications to your design teams simultaneously and automatically.  This would mean that all your different design teams for software, mechanical design, electronics and other areas would get the attributes you need and want at the same time.

From there, you should be able to make trade-off decisions on how your design would be met by each of these design teams.  You should also strive to shorten your development time while ensuring that all your design needs are met, by using social collaboration tools and workflow.

And while work is in progress, you should be able to assess and monitor everything in real time.  Furthermore, you would need a virtual simulation of your products’ first prototypes.  This way, you would still be able to fine tune or revise everything that needs to be changed in your product design while still bringing down your development costs.

In short, traditional manufacturing concerns really need to transform their operations into high tech product development companies with the help of solutions such as Dassault Systemes’ Smarter, Faster, Lighter solution.  This way, you can transition into a more competitive and high tech manufacturing company by helping you define processes using established systems engineering principles.  These solutions also allow everybody working on the project to collaborate on your products, thereby making it easier to share knowledge and process that ultimately helps you produce a product that your customers will love.

Interested in #IoT and #SmartHomeJoin Dassault Systèmes, Panasonic, GE and Parks Associates, for strategies to transform product management in the #IoT: February 3: http://bit.ly/DassaultCast

(*) CEOs-IBM-Survey-2012

Internet of Things: What’s the Big Idea?

By Estelle

 

 

Internet Of Things


Written by Hong Bai *

Starting from January 2014, right after Google announced its $3.2 Billion acquisition of NEST, the expression “Internet of Things”, known as IoT, has suddenly become the big buzz word in all different industries. Engineers and business leaders are having all kinds of discussion around this area over social media. And some among them did successfully transform their business by creating disruptive innovations based on IoT oriented technologies, such as Parrot or Withings.

However, among all those discussions and successful business cases, there is one question that was never clearly answered: what’s the big idea about internet of things? I think that everyone may have his/her own answer to this question and there does not exist an absolute definition to which we can look upon. I would like to share my own opinions about the true nature of IoT here.

First of all, to understand the term “internet of things”, we have to start with the word “things” that refers to the products that are enabling IoT usages. There are two important features about these products: mobility & connectivity. These two features have already served in many consumer and industry use cases , and their main purpose is: collecting live information from anywhere at any time. This leads us to the second important element of IoT – data.

When you have one device collecting information for you, the outcome of that process is called data. But when you have billions of connected devices that are collecting all different types of information for you, then it will become Big Data. In my opinion, Big Data is the derived content of IoT. Its purpose is to be analyzed in order to better understand the behaviors of systems or consumers. Once companies can identify the patterns and interrelations among different behaviors, which seem to be random or disordered, they can anticipate events or activities that will occur in the near future and build an offer to bring additional value to users. The best way to deliver such additional value is through services.

Service is the third important element of IoT. It is also the most profitable and valuable part of the entire IoT value chain. If product and data are about creating needs, services are usually designed to be the exact solution to satisfy those needs. For instance, if I have a product which collects information about one’s body weight, it will collect a huge amount of data about people’s weight. From those data, I find out that people will start looking for professional advices once their body weight is 30% above the average. It allows bringing fitness services offering to those people to satisfy their needs. This provides an extraordinary user experience to the end consumers.

Now, the answer to my previous question seems to be obvious, the big idea of IoT is to have connected devices collecting data for analysis, and offer exceptional services based on the result of the analysis, to create unique user experiences.

Are you Ready for the Internet Of Things? Join us at Solidworks World 2015 and attend the session “Mechatronics engineering experience for Smart Devices with SolidWorks”  on Monday Feb 9th  from 10.30  to 12.00 pm.

* Hong Bai is the High-Tech Industry Mechatronic System Design Consultant @ Dassault Systèmes. In his role, Hong is working with worldwide  leading Electronics companies to support their key business process transformation initiatives. 

Making Global Medical Device Product Innovation A Reality – Watch the Webinar Replay

By Helene

Technically and geographically diverse product development teams must work together more closely than ever to develop medical devices which will focus on the needs of patients and doctors globally. In order for medical device companies to compete, traditional voice of customer (VOC) approaches need to keep pace with healthcare consumers increasingly sophisticated product needs. Medical device product innovation can result from improved ideation which facilitates collaboration between all global stakeholders.

Medical device product development is a complex process involving research and development teams, designers, and the marketing and regulatory teams that gather requirements from customers and governing agencies. A 2012 report from Axendia titled “Walking the Tightrope: Balancing the Risks and Rewards of Med-Tech Globalization” highlights the opportunities and challenges posed by increasing globalization. Medical device product opportunities lie in growing global patient markets and working with outsourced partners in a more collaborative role. Challenges include increasing data visibility and analysis as well as keeping track of regulations for each region.

Smart Watch Design for the Life Sciences Industry

Smart Watch Design for the Life Sciences Industry

Dan Matlis, president of Axendia, was one of three speakers at Dassault Systèmes (3DS) sponsored webinar during the December 3rd (now available on replay) discussing results from this report as well as ways medical device companies can address them. The webinar titled “Learn How Leading Medical Device Organizations are Driving Innovation in a Global Marketplace”  also included Cathi Crist, Partner and leader of the Life Sciences practice at Kalypso where she educated viewers on how product lifecycle management (PLM) facilitates innovation. Rounding out the webinar was Stuart Karten of Karten Design, where he shared his firsthand insights on how leading medical device organizations are leveraging design and innovation to improve and create new products. Click here to watch the webinar replay.

Today’s global consumers develop strong and sometimes very personal reactions about the healthcare products they experience, and are quick to discuss their likes and dislikes via social media. These tweets, Facebook updates, and Instagram posts in turn create more discussion and opinions among their network and beyond. These data create a rich product development resource for medical device companies. Focus groups and surveys have always been used by companies to gauge needs of their customers, but they can be time intensive and expensive. Innovative medical device companies realize that listening to customers first, in real time, rather than being reactionary when complaints arise, will be the winning strategy. Indeed, putting patients and doctors first, and even involving them in the product development process, will result in more customer satisfaction and sales.

The Dassault Systèmes Ideation and Concept Design for Medical Device Industry Solution Experience redefines medical technology workflow via social collaboration. Powered by the 3DEXPERIENCE platform, it is the first cloud-based, all in one innovation management system. This solution was highlighted during the webinar, and in keeping with social collaboration, we hope you can join the discussion, and leave any comments or questions below.



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