Virtualizing the Digital Factory

By Alyssa
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Imagine your team designs an innovative new seat for a car. Everyone is excited about how it will improve driver and passenger experience. But when it is ready to put into production, the mood plummets: the seats won’t fit into the car.  You are left with the choice to redesign the manufacturing or redesign the product.  Whichever you choose, you are losing production time, driving up costs and missing out on selling time in the market.

There is a better way. Manufacturing has two critical phases – planning how to manufacture a product, and then executing that plan. Leading manufacturers are applying immersive virtuality (iV) technologies at both points.

Much has been made of the role of iV in design. But iV also can play a critical role in manufacturing.  It is imperative to know during the design stage how the product will be manufactured…or if it’s even possible.  And since errors made when designing a product can easily be replicated during manufacturing, innovative companies are recognizing that applying iV – with its ability to allow 3D models to be examined at life-size scale – can help problems to be spotted more readily, before production begins.

We invite you to read “Error-Free Manufacturing” in the latest issue of Compass to discover more – including an example from Embraer – about how applying iV technology can impact the manufacturing process by helping to plan and simulate production.  You’ll also learn about the emerging role that augmented reality (AR) is having on the factory floor by drawing data from the manufacturers’ industrial information systems – including PLM – to create a virtual product guide to allow workers to complete tasks with greater speed and accuracy.

What are immersive technology’s future implications for business?

By Alyssa
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By Jason Jerald

In the latest issue of Compass, I wrote a piece summarizing some key points from my book The VR Book: Human-Centered Design for Virtual Reality  and about how immersive virtuality (iV) technology is just now starting to find its value in business. As head-mounted displays come down in cost, any employee will have the tools to virtually teleport themselves anywhere and to work in ways and on projects that are limited only by the imagination.  Clearly, this has the potential to dramatically shift the dynamics of the workplace.

In Compass, I examined some of the most immediate impacts:

  • Experts will be able to easily communicate their work to others. Example: an architect can show clients spaces and vistas that don’t yet exist.
  • As quality hand input is introduced, users can interact in the virtual world: no longer will there be just passive viewing, but instead interactions that are similar to real-world working techniques.
  • Businesses will need to embrace a testing approach to figure out what applications are best suited to their customers’ needs and goals; while the options are nearly limitless, one size does not fit all.

Immersion is a visceral experience that cannot be described or planned with words alone, or even with pictures or video. Only by diving in can you be inspired with a vision for how to adapt the technology for a specific business or application.  Read the full article in Compass now and let me know in the comments section below what you think iV can do for your company.

 

Jason Jerald is Co-Founder & Principal Consultant at NextGen Interactions. He also serves on advisory boards of companies focusing on VR technologies, and is Adjunct Faculty at Duke University and the Waterford Institute of Technology. Jerald has worked on more than 60 VR projects with more than 30 organizations over the past 20 years. He has authored numerous publications, most notably The VR Book: Human-Centered Design for Virtual Reality.

 

Immersive car buying experiences with DS Automobiles

By Alyssa
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DS Automobiles, the luxury division of PSA Group, has a mission: develop an end-to-end digital system of communication, distribution and sales that allows them to present their entire product line via immersive experiences and to know their customers in great detail to anticipate their needs and desires.

ds3-model

Launched in early 2015, the company is all about embracing the digital world; they even broadcast their brand launch press conference live on Facebook. At the 2016 Geneva Auto Show, DS Automobiles was showcasing their new DS3. They did so by allowing attendees to put on an HTC Vive headset which would allow them to experience what it would be like to sit behind the new supermini. Through this highly immersive, realistic and complete virtual experience, customers could easily imagine the possibilities by allowing them to envision themselves in the car in real-world situations. They were also able to see how easy (and fun!) it would be to personalize the vehicle. The DS3 offers more than 3 million combinations, from the dashboard to the upholstery to the mirrors and more. Consumers can configure the car, and then virtually experience it to make any changes before purchase.

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DS Automobiles hopes this will help them sell more cars more easily and more quickly, as well as help them capture knowledge to develop future solutions. They were pleased to tightly partner with Dassault Systemes to bring their “DS Virtual Vision” to life, leveraging the 3DEXPERIENCE platform and its Virtual Garage Industry Solution Experience o harness all data, connect key stakeholders and create these immersive experiences with efficiency.

Watch now a video on DS Automobiles’ DS Virtual Vision. You can also read an article written by DS Automobiles’ Executive Director, Global Sales & Marketing, Arnaud Ribault, in the latest issue of Dassault Systemes Compass mag that explains the mission of DS Automobiles in his own words.

 

(Images © DS Automobiles) 



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