What are immersive technology’s future implications for business?

By Alyssa
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By Jason Jerald

In the latest issue of Compass, I wrote a piece summarizing some key points from my book The VR Book: Human-Centered Design for Virtual Reality  and about how immersive virtuality (iV) technology is just now starting to find its value in business. As head-mounted displays come down in cost, any employee will have the tools to virtually teleport themselves anywhere and to work in ways and on projects that are limited only by the imagination.  Clearly, this has the potential to dramatically shift the dynamics of the workplace.

In Compass, I examined some of the most immediate impacts:

  • Experts will be able to easily communicate their work to others. Example: an architect can show clients spaces and vistas that don’t yet exist.
  • As quality hand input is introduced, users can interact in the virtual world: no longer will there be just passive viewing, but instead interactions that are similar to real-world working techniques.
  • Businesses will need to embrace a testing approach to figure out what applications are best suited to their customers’ needs and goals; while the options are nearly limitless, one size does not fit all.

Immersion is a visceral experience that cannot be described or planned with words alone, or even with pictures or video. Only by diving in can you be inspired with a vision for how to adapt the technology for a specific business or application.  Read the full article in Compass now and let me know in the comments section below what you think iV can do for your company.

 

Jason Jerald is Co-Founder & Principal Consultant at NextGen Interactions. He also serves on advisory boards of companies focusing on VR technologies, and is Adjunct Faculty at Duke University and the Waterford Institute of Technology. Jerald has worked on more than 60 VR projects with more than 30 organizations over the past 20 years. He has authored numerous publications, most notably The VR Book: Human-Centered Design for Virtual Reality.

 

Immersive car buying experiences with DS Automobiles

By Alyssa
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DS Automobiles, the luxury division of PSA Group, has a mission: develop an end-to-end digital system of communication, distribution and sales that allows them to present their entire product line via immersive experiences and to know their customers in great detail to anticipate their needs and desires.

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Launched in early 2015, the company is all about embracing the digital world; they even broadcast their brand launch press conference live on Facebook. At the 2016 Geneva Auto Show, DS Automobiles was showcasing their new DS3. They did so by allowing attendees to put on an HTC Vive headset which would allow them to experience what it would be like to sit behind the new supermini. Through this highly immersive, realistic and complete virtual experience, customers could easily imagine the possibilities by allowing them to envision themselves in the car in real-world situations. They were also able to see how easy (and fun!) it would be to personalize the vehicle. The DS3 offers more than 3 million combinations, from the dashboard to the upholstery to the mirrors and more. Consumers can configure the car, and then virtually experience it to make any changes before purchase.

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DS Automobiles hopes this will help them sell more cars more easily and more quickly, as well as help them capture knowledge to develop future solutions. They were pleased to tightly partner with Dassault Systemes to bring their “DS Virtual Vision” to life, leveraging the 3DEXPERIENCE platform and its Virtual Garage Industry Solution Experience o harness all data, connect key stakeholders and create these immersive experiences with efficiency.

Watch now a video on DS Automobiles’ DS Virtual Vision. You can also read an article written by DS Automobiles’ Executive Director, Global Sales & Marketing, Arnaud Ribault, in the latest issue of Dassault Systemes Compass mag that explains the mission of DS Automobiles in his own words.

 

(Images © DS Automobiles) 

Never Blind in VR

By David N.
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In this video, we share our findings in building real-time 3D experiences with consumer headsets so as to go beyond the FPS gaming usage for which they are designed. The issue is that such experiences tend to isolate the user from his own body, have him lose contact with other people in the room and with the real world.

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Analyzing the usage of large cubic immersive rooms (CAVEs) in industries such as Automotive or Aerospace, we propose an experience that brings some elements of reality to the eyes of the user of an Oculus Rift, allowing him to see his own body, perceive the real surrounding world and interact with it, as well as have social interactions with other people in the room.

To achieve these results we use a fixed Kinect for Windows that generate a 3D point cloud of the user’s body and of his surroundings. Although not very dense, the point cloud is surprisingly present to the user when seen from his eyes through the headset.

The three features presented in this video are known to bring the following benefits:

  1. Seeing one’s own body
    • Reinforces the presence of virtuality and eliminates the odd feeling of not actually being there
    • Enables to perceive virtuality at a proper scale
    • Gives visual feedback when interacting with real objects
  2. Perceiving the real world
    • Removes the feeling of blindness
    • Provides a safer experience: prevents from dangers like hitting something, or falling
    • Enables interaction with real objects in the world
  3. Having social interactions
    • Reduces the claustrophobic effect of wearing an occluding headset
    • Brings non-verbal communication
    • Maintains equity amongst people thanks to a symmetrical relation.

Never blind in VR - Findings

About the iV Lab: at the heart of the Passion for Innovation Institute, the iV Lab explores the usage of emerging UX technologies by building and sharing original prototypes; it connects Dassault Systèmes with scientific and technology players in the Virtual Reality (VR), Augmented Reality (AR) and other domains where the body is highly coupled with the virtual.

David Nahon David Nahon is iV Lab Director, Passion for Innovation Institute at Dassault Systèmes. You can connect with David on Twitter @iVEvangelist or through LinkedIn.



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