Revolutionizing Smart Appliance Innovation through Collaboration

By Neno
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According to Berg Insight, in 2014, smart appliances made up one-third of the estimated 5.9 billion smart and connected products sold worldwide: that’s 2 billion smart appliances. With that level of production, and a market growing at an estimated CAGR of 15.4% toward a value of $37.2 billion USD by 2020 (MarketsandMarkets), there’s no doubt about it: customers love smart appliances.

Puremotion video washing machineIn the recent post “A New Spin on Washing Machine Design”, we explained how customers today expect more than just a product when they do business with a company: they would rather spend money on an experience than a thing. The ability of smart appliances to deliver delightful, intuitive experiences that make daily life easier and more pleasurable is in large measure the key to the smart appliance market’s success.

This is a theme we returned to in “The Secret to Creating Market-Winning Experiences”, in which we explored the use of collaborative simulation and design exploration software to help craft these compelling experiences, enabling manufactures to simulate virtual product experiences while evaluating and analyzing hundreds of design options.

engineer-puremotionSuch advanced software is invaluable because at technical level, designing great smart appliance experiences can be a daunting challenge. It requires that companies have engineering proficiency in a wide array of areas such as software, mechanical, electrical, fluid, electronics, software, and other specialized areas.  What’s more, success requires bringing all of these competencies together to collaboratively develop requirements, solve problems and optimize outcomes (see our post “How to Stay Competitive? Develop Smart Appliances in the Era of Experience”).

This kind of collaboration is essential for success in systems engineering in general, but the need for collaboration in the fast-growing but intensely competitive smart appliance market requires expanding collaboration to an enterprise level. It requires establishing an ongoing dialogue between design, engineering, manufacturing, marketing and support.

We’ve developed a short video, Pure Motion, to introduce the ways in which these disciplines can revolutionize smart appliance innovation through collaboration on a single platform – the 3DEXPERIENCE platform, while leveraging common 3D system models and digital assets across optimized processes.

Watch the video now, or to learn more, visit our white goods webpage or download the V-ZUG case study today, which details how the Swiss High Tech appliance maker is innovating for perfect cooking and washing experiences with the 3DEXPERIENCE platform.

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The Internet of Experience

By Olivier R.
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In an age where connectivity and the internet of things are enabling new business processes, Dassault Systèmes is looking to move a step further and help deliver compelling and connected experiences

Olivier Ribet Dassault Systemes

by Olivier Ribet, Vice President High Tech Industry

At Dassault Systèmes, we’re no longer talking about ‘internet of things’, but rather about the ‘internet of experiences’. Why? Because we believe that the business of every industry is rapidly transforming from ‘delivering compelling experiences’ – which defines the age of experience we have spoken of for three years – to ‘delivering compelling and connected experiences’, capable of enhancing people’s lives.

Although the objects or ‘things’ we own have ears (recording devices), eyes (cameras), voices (speakers), and some even have touch, this silicon nervous system does not send all of its information to a single brain, but rather to far too many brains: company platforms, city platforms, government platforms and individuals’ platforms, which in the end makes my experience cumbersome rather than enjoyable. Applications (both business and consumer-facing) that are single-device, single-purpose, and run on closed systems do not enhance our lives. They can even be gimmicky.

The real challenge will be to ‘connect’ those brains. This is why Dassault Systèmes is developing powerful solutions for the internet of experiences that permit manufacturers, communication providers and users to see, analyse, dashboard, program and optimise their ‘things’ from within one simple, visual environment. Our solutions enable companies to track and understand customers specific behaviours in order to offer meaningful and personalised experiences.

The internet of things, as it is being built today, is an internet of smart things that don’t always live up to their name. When companies that build the ‘things’ fail to meet customer experience demands, the internet of things is destined to stumble and fall. On the other hand, businesses that take an ‘experience thinking’ approach genuinely enhance people’s lives. They are reaping the rewards of the internet of experiences.

In the high tech industry, our customers work with us on enabling what we call High-Tech 3C Experiences: the ‘Connected’, ‘Contextual’ and ‘Continuous’ experiences:

  • Connected: it becomes common practice for companies to embed sensors, actuators and network connectivity in their products, thus realising the potential of connecting products, nature and life.
  • Contextual: as a result of this constant connectivity, the product can dynamically adapt its behaviour, the content it exposes, the services it offers, and realises the promise of an individualised and highly customisable experience.
  • Continuous: companies want to keep a constant contact with their customers to grow loyalty and repurchase, in order to deliver the promise of evergreen delightful experiences.

Beyond the Internet of Things

Ultimately, this is all about connecting, contextualising and continuously delivering the necessary software, applications, content and services that make the overall experience of the end user delightful and efficient. This covers everyone from designers, machine operators in manufacturing plants to individual consumers in their car or in their kitchen.

The internet of experience continuously enriches and improves an evergreen experience, in which products learn from its environment and from its usage and adapt accordingly. It enables the simple and seamless connection of smart objects – be it large industrial equipment or small smart medical devices – to other objects. This makes it possible to create a swarm of connected objects and to develop a true ecosystem in which the value of services delivered constantly improves.

Furthermore, the internet of experience is also enabling the rapid evolution of an economy in which people own products and objects to an economy where they use them, based on their needs, on-demand. It allows the development of new value added services, and a larger footprint for brands and companies who can then reach out to new audiences and markets, while also ensuring a very strong traceability of product usage. Companies can continuously learn, adapt, enrich and develop new content, services and a next generation of products. This is achieved by tapping into the intelligence gained from the large set of data coming from real time usages.

Working with our customers and partners, Dassault Systèmes’ 3DEXPERIENCE platform truly bridges the world of ‘digital/virtual’ and the world of ‘physical/real’. It allows continuous experience value creation, leveraging the power of the model-based systems engineering capabilities. It is also the only multi-scale, internet of things-aware environment that enables the system modeling and the simulation of connected experiences concurrently and seamlessly.

A notable example is Miele, who are aiming to change the experience of owning a home appliance through connectivity. As part of the KogniHome project, Miele – in collaboration with universities and other companies – is investigating how intelligent applications can be of benefit in the kitchen. The aim is to create an ecosystem that helps create a greater level of comfort and spontaneity for consumers.

Dassault Systèmes’ uniqueness is to provide virtually-enriched experiences and reality-enriched design. On the one hand, we provide access to 3D data and bill of material in the context of product usage; on the other hand we allow better product design based on insights gained from real usage. With sharing one platform, companies can invent (virtually validate ‘internet of experience ready’ design), run (digitally augmented operations), learn (real time experience optimisation) and improve (accurate data enriched simulation).


To find out more, visit our High Tech website or read the Compass Mag article ‘Beyond the IoT‘.

A New Model for Manufacturing Innovation

By Valerie C.
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by Werner Krings

The Austrian Economist Joseph Schumpeter argued that industries must incessantly revolutionize their economic structure from within. I interpret this statement to mean that manufacturers, especially in the High Tech industry, must continually strive to innovate with better or more effective processes in order to build new products.

Innovation is a core attribute of successful High Tech manufacturers, impacting every aspect of the business–economics, business profitability, product design, technology, and engineering best-practices, not to mention overall brand value.
Innovation impacts growth

Manufacturing innovation can mean the use Lean and other cost reduction strategies. Increasingly, it means automation and digitization of manufacturing as we move toward the era of the Digital Factory and big data analytics. And, In today’s global landscape, innovation must include the ability to easily replicate processes across sites to ensure higher global quality standards and greater control, visibility and synchronization across operations.

How do you get there?

A key requirement for global innovation is a unified production environment across facilities. High Tech manufacturers that use different processes and production systems in their various facilities will have difficulty achieving innovation– effectively blocking all of the potential benefits. When different plants use different MES systems, for example, there can be little agility, as every change becomes a custom IT project.

Improve operations processes across sites

This is why High Tech manufacturing leaders have moved toward unified and standardized systems, so that process changes and manufacturing agility can be achieved faster and more easily. In such an environment, global shop floor operations can be unified through a Center of Excellence, which can then ensure comparable and measurable manufacturing standards on a global scale. As they say, you can’t improve what you can’t measure.

Measuring Innovation

Innovation can (and should) be measured on an organizational level. The implementation of manufacturing intelligence solutions is often justified by this single function, as part of a manufacturer’s quest to achieve better visibility across operations. The ability to measure is greatly enhanced when it is part of an overall innovation strategy, underpinned by unified technology.

High Tech manufacturers will want to measure several aspects of innovation, such as business measures related to profitability, innovation process efficiency, or employees’ contribution and motivation. Measured values might include new product revenue, spending in R&D, time to market, quality scores for suppliers, and growth in emerging markets.

Manufacturing Innovation

What is pivotal is that innovation must align with corporate strategy and global manufacturing performance in order to ensure continuous growth and return on investment. A well-defined innovation program, combined with an IT infrastructure that supports global agility, is essential for High Tech manufacturers that want to compete and grow in a sustainable fashion, now and in the future.

Now there’s a solution for greater visibility, control, and synchronization of operations. Visit the Flexible Production solution page and read the flyer to find out what a flexible global production platform for manufacturing can do for your High Tech enterprise.



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