The Fashion Industry gets ahead of the curve in Mexico City

By Feranda

The quality of Mexican products is a competitive differential against the hard actual competition at Mexican Fashion market. With this in mind, Dassault Systemes and IQ Innovation, got together for a unique event to discuss the role of technology in the Fashion industry. Cristina Pineda, co-founder of Pineda Covalin, was our special guest.

At the W Hotel in Mexico , more than 40 attendees from fashion brands and retailers joined this breakfast to listen to Cristina’s story, and how Dassault Systemes and IQInnovation help the Fashion industry gain visibility across the globe, having shorter product lifecycle, improving sales with Dassault Systemes’ 3DEXPERIENCE business Platform.

Enrique Marin from IQ Innovation provided an overview of the Mexican Fashion Market.

The quality of Mexican product is an important competitive edge regarding the fierce competition we have to face, Dassault Systèmes is a powerful tool to improve product quality
(La calidad del producto mexicano es un diferencial competitivo tiendo en cuenta el mercado competitivo que enfrentamos, Dassault ofrece una herramienta poderosa para mejorar la calidad de los productos)

Then Aurore Furnaletto, Sales Manager Consumer Goods and Retail from Dassault Systèmes took over. She introduced two 3DEXPERIENCE solutions for Fashion brands and retailers: Fashion Collection for SMB and My Store, or how fashion brands and retailers can leverage technology in all  processes from design to production to store operations. Then Aurore kept audience’s attention with Guess customer case. She presented the different stages Guess went through to adopt Dassault Systèmes’ solutions.

Cristina Pineda, co-founder of Pineda Covalin powerful Mexican luxury brand, with stores in Mexico, Colombia, New York and China, showed how technology complements creativity and the design at market.

To stay competitive in this market, we have to be local, to be able to guarantee our product quality.
(Para sieren competitivos en esto mercado teren que ser locales, para garantizar la calidad de los produtos.)

To close this breakfast Aurore took the audience to the future of fashion with a presentation of FashionLab, Dassault Systèmes technology incubator dedicated to fashion designers. Attendees had also the surprise to discover Paris 3D, with 3D reconstructions of monuments showing the Fashion capital at various times.

Special thanks to Cristina and our guests, we are very proud to have held this fascinating Industry Breakfast alongside our partner IQ Innovation,

Stay tuned for our next event and see you again soon!  :-)

Feranda is a member of Dassault Systemes São Paulo team

How virtual worlds expand creativity for the future of fashion?

By Lauriane

When we watch a Fashion Show on TV,  we just marvel at the style, the elegance and the creativity of the collection.  The amount of work that it took to create it is not the first thing that springs to mind. However when the end comes and the designer bows to the audience, you need to know that this man/woman doesn’t just draw pieces of garment on a piece of paper.  He/she is involved in every step of the creation process – collection, business, show. And I can tell you, this catwalk is not a walk in the park!

Now stylists can go a step further in their creativity thanks to 3D and virtual worlds. Through the recent launch of FashionLab.


What is FashionLab?

It is not a brand, nor a product, but an innovative approach defined as a “technology incubator”. I am already imagining the question-mark appearing above your head right now… You are asking yourself: “what is a technology incubator”?

Don’t get me wrong, it’s not a biological incubator, like a chemical pipe used to grow and maintain biological cultures!!

It is a business incubator. Like a business program or start-up, it is meant to accelerate the successful development of 3D technology and virtual worlds for the Fashion designers. The goal is to provide the stylists with 3D design, virtual simulation and collaboration tools required to create an entire collection.  This program name was chosen to symbolize the fusion between the fashion designers’ artistic creativity and Dassault Systèmes engineers’ inventiveness.


3 Fashion ambassadors are working closely with the engineers and R&D

Fashion is moving fast, trends are changing all the time and designers have to stay up to date! Stylists always have to make things faster and better. And they need innovative tools to help them bring their ideas to life.

For that matter, FashionLab is working with 3 ambassadors:

  • Julien Fournié, founder of the couture house that bears his name, is the ambassador of FashionLab for haute couture.
  • Jonathan Riss, artistic director of the JAY AHR House, is the ambassador for haute joaillerie, accessories, embroideries and ready-to-wear.
  • François Quentin, a designer of complex luxury watches and founder of 4N, is the haute watchmaking ambassador.

These luxury fashion designers believe that 3D tools can propel fashion to new heights. FashionLab will provide the fashion world with new breakthrough technologies never seen before on the market. Those technologies will improve stylists’ competitive advantage as well as it will build the future of the luxury goods market.

Designers will be given a complete set of tools to create an entire collection. FashionLab will bring them closer to their customers, enabling them to share their knowledge through social networks. And most of all, FashionLab will help them imagine tomorrow’s fashion world. Better and faster.

To Take a Turn on the Catwalk: www.3ds.com/fashionlab

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3ds.com

Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.