Meeting seasonal fashion demand with 3DEXPERIENCE

By Alyssa
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With its rapidly changing trends and seasonal lines, the apparel industry is one of the most dynamic industries in which a company can operate. But how do apparel manufacturers keep up with shrinking product development cycles? And how do they manage to react to customers’ rapidly changing needs while also meeting their expectations?

LF Corp (LF), a Korea-based company engaged in the manufacture and distribution of men’s and women’s apparel, was facing these very challenges. As Korea’s leader in the fashion industry with over 34 brands such as Hazzys, Maestro and Towngent, LF needed to find a way to deliver a quick response to market demands.

To help meet these challenges, LF adopted Dassault Systèmes 3DEXPERIENCE® platform and its PLM solution for fashion, My Collection. 

My Collection’s Design Library has a strong data management component.  This allows LF to quickly create new products by easily modifying materials or patterns, as well as develop seasonal concepts. The solutions provide users with a single data source which allows people from different disciplines across LF to collaborate and share information such as what raw materials and colors to use in in order to get the seasonal concept right. My Collection also offers a way for LF employees, management, buyers and designers to monitor project status in real time to help make faster decisions. This led to a 60% reduction in days needed to deliver a new seasonal collection.

With strong benefits so far, LF plans to leverage Dassault Systèmes solutions in others ways.  They are developing processes to gain more business insights in order to help to improve their customers’ buying experience.  They also want to synergize collected data to forecast market trends by considering sales data and consumer feedback. And, LF plans to enhance consumers’ online shopping experience with the help of Dassault Systèmes’ 3D simulation technology.

Check out a new video to discover more about how LF is using 3DEXPERIENCE to meet their business goals now and in the future.

 

 

Fashionably Connected

By Catherine
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By Catherine Bolgar

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What if you could have a different dress to wear every day, without having a closet full of clothes? It’s already possible, thanks to the Internet of Things (IoT).

“Everything around us is digital. Why shouldn’t our clothes be digital as well?” asks Francesca Rosella, creative director and co-founder of CuteCircuit, a London-based digital fashion house. “In the near future, we predict that many devices will disappear and their functionality will be integrated in our clothes. Everything will be on the body.”

CuteCircuit started in 2004 with the “Hug Shirt.” A person wearing a Hug Shirt gives herself a squeeze. Sensors in the fabric detect the position, strength and duration of the touch. The data goes to the person’s phone to be sent to a friend. When the friend accepts the message, actuators in her own Hug Shirt will warm up and create the sensation that the sender’s arms are wrapped around the recipient.

Over the years, CuteCircuit has designed many collections: specialty products, haute couture and ready-to-wear. Several celebrities have worn the haute couture on the red carpet and onstage, including a skirt that displays a video of a tiger roaring.

The clothes use “Magic Fabric, developed by CuteCircuit, that can change color,” Ms. Rosella says.

The fabric can display anything as if it were your TV screen, but a soft fabric TV screen.”

cutecircuit_handbag_2Fabric—mostly silk because of its durability, but also cotton and cotton elastane—is fused with a layer of sensors or micro LEDs, and textile-conductive connectors that eliminate the need for wires. “They’re little nylon ribbons woven with gold and silver fibers,” she explains. “We don’t want anything dangerous in contact with the skin, so we coat it all with gold.”

Another layer of fabric is fused on top of the electronics layer, so the wearer feels only the soft fabric like a normal piece of clothing. The garments can be dry-cleaned or machine-washed at 30 degrees Celsius (86 degrees Fahrenheit) and hung to dry. All the garments can be recharged via USB, and the small batteries snap directly into the garment with buttons.

cutecircuit_the_nieves_dress_2Ms. Rosella hopes CuteCircuit can lead a revolution against fast fashion. “Fashion shouldn’t be overconsumption of resources,” she says. “We only manufacture a certain amount, but with beautiful fabrics that last a long time. So you have one garment but can download many animations. You can have the same garment for a long time, but it feels like new.”

For example, a T-shirt allows the wearer to change the message on its front as often as desired, via an application. “You can display messages from friends,” Ms. Rosella says. “Everybody loved the idea of tweeting to your clothes. Digital fashion is a new form of self-expresslon.”

Apparel brands are also using the Internet of Things in order to communicate with their customers as traditional lines of communication are being disrupted by subscription services, online marketplaces and new retail outfits. And many of these are not owned by the brand, says Julie Vargas, director, global market development, technology solutions, of the Retail Branding and Information Solutions (RBIS) business of Avery Dennison Corp., a Glendale, California, maker of labeling and packaging solutions. The RBIS business is a global leader in apparel and footwear branding, packaging, labeling and RFID solutions.

“In the future, the one component that stays at the center of attention is the product,” Ms. Vargas says.

A special tag on clothes gives each item a unique digital fingerprint. The consumer can connect to the cloud-based Janela Smart Products Platform to upload the clothes. “Today, the mobile device is how people are interacting, but we expect it to evolve,” Ms. Vargas says. “The core is the platform that can integrate with sensors today and those of tomorrow.”

The platform, launched in April, gives apparel brands the ability to connect directly with consumers, regardless of where the item was purchased. It can provide information about the product; the story behind it, such as which celebrities have worn it; or information from other consumers, such as product reviews or suggestions for styling the garment with other items. The brand also can send out messages if the consumer wants (the consumer maintains the ability to refuse). “When you’re in or near the store, you can connect to find out what content is unlocked, like digital artwork or videos,” Ms. Vargas says.

At the same time, the Janela platform gives consumers an opportunity to talk to the brand.

A consumer can provide a product review for other users, but could also offer one-to-one communication with the designers,” Ms. Vargas says. “You could say, ‘I love this garment, but it wish it had pockets,’ or something like that.”

Sensors with near-field communication technology often aren’t washable, so sensors need to be removed before washing. However, QR codes, fabric labels and heat-transfer labels launder well. “There are a lot of different places to put the connector and ways the connector can look,” she says.

Avery Dennison and CuteCircuit both have incorporated ways to encourage consumers to recycle garments, to offer more transparency about where materials are sourced from and to expand the story of each item as consumers seek meaning in their purchases.

 

Catherine Bolgar is a former managing editor of The Wall Street Journal Europe, now working as a freelance writer and editor with WSJ. Custom Studios in EMEA. For more from Catherine Bolgar, along with other industry experts, join the Future Realities discussion on LinkedIn.

Photos courtesy of CuteCircuit

 

 

‘My Design’ webinar: how a typical furniture company turns ideas into reality?

By Lauriane
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Do you want to develop innovative and successful products?

Do you need to improve efficiencies and make the right decisions while reducing development time and costs? 

Dassault Systèmes has developed “My Design”, an integrated solution that expands your growth and helps increase your margin, making sure you develop a successful product that your consumers will love.

Click here to discover how a typical furniture company has rapidly developed a new office chair, with an integrated approach, from ideation to market launch. Imagine that all internal and external players can easily collaborate together.

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Marketing and Innovation

What if marketing and innovative departments could keep abreast of market needs by managing the free flow of ideas and providing multimedia dashboards?

With a few clicks, the Marketing Manager can easily consult design trends and blogs and monitor project status, all in real-time. Together with her colleagues, she can perform a detailed review of key trends, challenges and consumer expectations. With this visual information, managers can assign maturity levels bumping them up from proposal status, to concept through to validation.

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Creative Design

What if industrial designers and stylists used powerful and intuitive tools that allowed them to focus on innovation?

With CATIA, industrial designers can create freeform 3D sketches. It’s fast and easy to use allowing the user to explore more design scenarios in a short amount of time. He can transform ideas into a 3D reality while exploring detail design variations directly on 3D objects. Sketching combined with the intuitive act of painting demonstrates the power of realistic 3D modeling. Using subdivision-surface technology, the industrial designer can very quickly sculpt in 3D, while keeping surface curvature continuity under control.

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Decision Review

What if you could improve efficiencies and make the right decisions while reducing development time?

It’s time for important decisions to be made during a design-review session with the product manager, the CEO and the marketing manager. To ‘sell’ his ideas, the industrial designer is now using CATIA to present and promote projects with a high-end visualization and rendering solution.

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Concept Development

What if you could reduce development costs by enabling industrial designers and mechanical engineers to work in the same integrated environment?

Mechanical engineers can quickly design Sheet Metal parts by taking capitalized know-how and manufacturing constraints into account early in the design process. The engineer can intuitively manage the forming process directly in 3D and automatically generate flattened views from the 3D design part.

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Simulation and Validation

What if decision makers could harness accurate information to define the best consumer experience and make the right choices?

Integrating simulation in the design workflow improves quality and reduces the cost linked to physical testing. Now that the product is completely defined, all actors and decision makers can easily experience the final product in context and digital assets are ready to be re-used for marketing purposes.

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Conclusion

“My Design” is an integrated solution based on the 3DEXPERIENCE platform for Consumer Goods companies. It allows the free flow of ideas through social innovation and provides multimedia dashboards to keep abreast of market needs. With “My Design”, your company can develop innovative products faster and cheaper and deliver products consumers love.

Discover more

Watch ‘My Design’ Webinar: how to turn ideas into reality

Discover My Design Industry Solution Experience

Watch the video and Listen to Tomasz Bardzik, CTO of Nowy Styl Group

Find more about Dassault Systèmes’ in the Consumer Goods & Retail industry



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