Designers are Experience Architects, says Brian Solis at LeWeb’12

By Aurelien

Last week was held LeWeb’12, likely the largest European event for Internet-related technologies. This year, the theme of the event was Internet of Things (IoT). I enjoyed in particular the inspiring speech from Altimeter Group analyst Brian Solis on how IoT is changing behaviors through experiences. Brian shared several examples from the field of IoT where products go beyond utility by providing experiences that change behaviors. Designing such experiences that include a lot of embedded systems intelligence will be a whole new domain, as Brian stated:

Experience Architecture is all brand new, it’s a blank canvas. It’s something that you [designers, developers...] get to decide. It’s your vision, it’s your purpose, that actually gets us to align behind you.

As he was addressing designers, developers, and entrepreneurs in the room, Brian concluded:

You are not just developing products, services and solutions. You can be an Experience Architect to help me change the way I live my life.

Watch the full video record from Brian Solis at LeWeb’12 below. Or if you prefer to read, see this live blogging recap of the same.

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CRESCENDO: tuning up the Behavioural Digital Aircraft

By Aurelien

Following up my previous post from Farnborough, I would like to further the focus on the passenger experience as an important trend of the future of the Aerospace industry. Now think about it: what could you experience with anything that is static? Not much, really. Any experience in real life involves interaction, and feedback on how your surroundings BEHAVE with respect to your interaction.

Well, it goes the same when it comes to virtual universes. A couple decades ago, a 3D Digital-Mockup (3D DMU) was fine to see how the whole product (say an aircraft in that case) would look like, yet that was pretty much static. Of course, virtual simulation (especially materials resistance) could be performed as well, but the processes were not really tied together. In order to get a holistic understanding of the behavior of an aircraft, you need to be able to design and simulate at the same time.

This combination is exactly the scope of a large European project, called “Collaborative & Robust Engineering using Simulation Capability Enabling Next Design Optimisation” aka CRESCENDO (now THAT’s what I call an acronym :o ). The project, coordinated by Airbus, gathers 59 partners (companies, research centers, universities — see the full list below) accross 13 countries to develop what Behavioural Digital Aircraft (BDA).

BDA focuses in particular on the following use cases:

  • Thermal Aircraft addresses the challenges of increasingly hotter equipments (e.g. electronics equipements, hot air exhausts), from the simulation of those equipments up to the global thermal trade-offs at the whole aircraft level
  • Powerplant Integration is a multi-disciplinary approach of the thermal and structural challenges of the propulsion engines
  • Energy Aircraft is about energy systems engineering from the preliminary tests up to final certification

If you’re interested in knowing more about CRESCENDO, check this out.

Many thanks to Delphine Zinck, A&D Industry Solution Experience Specialist, who let me know about this on-going project! :)

DesignStudio Showreel 2010: Dassault Systèmes Design

By Kate

There’s a curious couple in the latest DS DesignStudio’s video, can you spot them?

To get your Friday off to an energetic start, I thought you’d enjoy this Showreel video that shows what our friends Anne Asensio and the Design Studio have been up to in 2010.

For the full effect, I highly suggest you pump up the volume (danse).

Enjoy!

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Have you hugged your designer today?  ;-)

Best,

Kate



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