Making Global Medical Device Product Innovation A Reality – Watch the Webinar Replay

By Helene

Technically and geographically diverse product development teams must work together more closely than ever to develop medical devices which will focus on the needs of patients and doctors globally. In order for medical device companies to compete, traditional voice of customer (VOC) approaches need to keep pace with healthcare consumers increasingly sophisticated product needs. Medical device product innovation can result from improved ideation which facilitates collaboration between all global stakeholders.

Medical device product development is a complex process involving research and development teams, designers, and the marketing and regulatory teams that gather requirements from customers and governing agencies. A 2012 report from Axendia titled “Walking the Tightrope: Balancing the Risks and Rewards of Med-Tech Globalization” highlights the opportunities and challenges posed by increasing globalization. Medical device product opportunities lie in growing global patient markets and working with outsourced partners in a more collaborative role. Challenges include increasing data visibility and analysis as well as keeping track of regulations for each region.

Smart Watch Design for the Life Sciences Industry

Smart Watch Design for the Life Sciences Industry

Dan Matlis, president of Axendia, was one of three speakers at Dassault Systèmes (3DS) sponsored webinar during the December 3rd (now available on replay) discussing results from this report as well as ways medical device companies can address them. The webinar titled “Learn How Leading Medical Device Organizations are Driving Innovation in a Global Marketplace”  also included Cathi Crist, Partner and leader of the Life Sciences practice at Kalypso where she educated viewers on how product lifecycle management (PLM) facilitates innovation. Rounding out the webinar was Stuart Karten of Karten Design, where he shared his firsthand insights on how leading medical device organizations are leveraging design and innovation to improve and create new products. Click here to watch the webinar replay.

Today’s global consumers develop strong and sometimes very personal reactions about the healthcare products they experience, and are quick to discuss their likes and dislikes via social media. These tweets, Facebook updates, and Instagram posts in turn create more discussion and opinions among their network and beyond. These data create a rich product development resource for medical device companies. Focus groups and surveys have always been used by companies to gauge needs of their customers, but they can be time intensive and expensive. Innovative medical device companies realize that listening to customers first, in real time, rather than being reactionary when complaints arise, will be the winning strategy. Indeed, putting patients and doctors first, and even involving them in the product development process, will result in more customer satisfaction and sales.

The Dassault Systèmes Ideation and Concept Design for Medical Device Industry Solution Experience redefines medical technology workflow via social collaboration. Powered by the 3DEXPERIENCE platform, it is the first cloud-based, all in one innovation management system. This solution was highlighted during the webinar, and in keeping with social collaboration, we hope you can join the discussion, and leave any comments or questions below.

How to Foster Open Innovation: The 5 Things You Need to Know

By Estelle

 

Open Innovation by Dassault Systèmes

It was a little more than a decade ago that Berkeley professor Henry Chesbrough started developing the concept of Open Innovation at the Center for Open Innovation, where he was also a director.  Back then, Chesbrough’s idea of Open Innovation relates to pooling platforms or tools to help foster innovation and share ideas.  And because businesses experience more collaboration today, Open Innovation is much more relevant in the current business climate.

It is no secret that business environments have become increasingly complex.  You do not only have to work with scarce resources and tight budgets, but you also need to keep up with changes in technology – with new ones emerging every day.  You also have to foster sharing of knowledge and intelligence while also facilitating collaboration when you are co-innovating or co-creating.  And collaboration and co-creation are no longer limited to employees, but now includes other parties such as customers, SMEs, suppliers, associations, startups and other entities in the business ecosystem.

 

How do you promote Open Innovation in your organization?

 

  1. Bring together your internal and external projects. You can use just one platform that will enable you to get ideas from outside your organization while also letting outsiders test out the ideas of your employees.  Not only will you be able to share ideas and intelligence easily, but you also get to test ideas more quickly, as well as get new ideas from everyone.

 

  1. Use both offline and online methods when you are co-creating. Efficiently getting new concepts for your products will need the use of both offline and online methods.  For example, you can get employees, experts, customers, developers and/or designers to help you design your product. As such, you would need to ensure that your offline and online campaigns complement one another.

 

  1. Run better and less risky contests. Run contests to help you generate ideas as well as getting around challenges.  Moreover, contests are also a good opportunity to develop Open Innovation for your company.  To lessen the amount of work, the risks as well as to make it more successful, it is best to work with a non-competing company or a group of companies.  You would be able to spread the work while also establishing a collaborative mindset, while also learning to protect your intellectual property and remaining agile.

 

  1. Manage your ideas effectively. It is very important to manage your ideas every step of the way.  When you allow everyone to contribute ideas, it will be very easy for some people to monopolize the entire process.  Early on, you should be able to pinpoint the key people who are qualified to contribute ideas at different stages of the project.

 

  1. Collaborate with others from different industries with different specializations. The thing with Open Innovation is that it naturally lends itself to disruptive innovations.  To be more competitive in today’s business environments, your innovations should not only come from or pertain to your core business.  You should be able to manage complex collaborations with people and companies from different industries.  For example, Smart City needs to bring together different players that belong to different industries, such as architecture, transportation, telecommunications and other urban infrastructure companies.

These are the 5 most important ways to foster Open Innovation in your organization. Follow these key tasks and your enterprise will be on its way to simpler business processes.

 

Visit  Ideation & Concept Design for High Tech Web Page   or download the article about Open Innovation in the new edition of Compass Mag.

How Microsoft Devices Group Streamlined its Global Development and Manufacturing Processes

By Estelle

 

Microsoft phone devices

Mobile devices and phones are a ubiquitous part of our daily lives.  Various manufacturers have come into the scene, offering differentiation on anything – from features, design, price and everything else in between.

Microsoft Devices Group has one goal in mind: to come up with technologically advanced products that are also something that you would want to have and proudly show off to the world.  Not only do their products have to be beautiful and technically superior, these also have to be functional: helping people do more while enjoying great experiences with their devices.

It is an interesting time for Microsoft.  With increased competition, the company needs to have that phone that would surpass all of its previous releases.  And design is one of the most crucial factors.

Being a multinational corporation, Microsoft has design talents in different parts of the world, and they needed to simplify the way they designed and developed their devices.  This involved changes to their process and organization on a global scale as they had people in different countries that needed to share ideas and work on these ideas.

At that point, Microsoft Devices Group was using third-party applications that they have to heavily customize to fit their needs.  As a result, they were incurring huge costs to maintain the software.  The company realized that they needed to standardize the installation of software at all their developmental sites in order to achieve the following:

  1. to make sure that they have shorter design cycle times for their products,
  2. to enable every stakeholder to access updated and accurate information about these products and
  3. to make their manufacturing and R&D units more efficient.

In the case of Microsoft Devices Group, they are able to leverage the Smarter, Faster, Lighter Industry Solution Experience and the HT body Industry Solution Experience to meet their needs.

 Easy design navigation and review with the 3DEXPERIENCE platformConcurrent Hardware Design with Smarter Faster Lighter solution

 

 

 

 

 

Those solutions used by Microsoft Devices Group currently for their design processes are working so well that the company plans to include other stakeholders into the mix.  Rather than limiting it to the design, engineering, manufacturing and other teams, they are now thinking of letting suppliers and similarly interested key parties get access of the information available on these platforms.  This way, it will be easier to send and receive information back and forth, while also allowing these key stakeholders to participate in the design process.   This would help the company come up with phones and devices that fit with their own goal of helping their customers “do more”.

Find out how Dassault Systèmes’ 3DEXPERIENCE® platform and its High Tech industry solutions helped companies like Microsoft Devices Group get a lead on their design process by downloading the case study  and the video now  or by visiting the High Tech Ressource Center.



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