Creativity Unleashed at the AEC Design Hackathon

By Akio
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At Design in the Age of Experience 2017 AEC Hackathon, we brought 13 CATIA R&D experts from Dassault Systèmes together with 17 architectural design professionals from the world’s most progressive firms, including:

  • hackathon Milano 4-5 April 2017Zaha Hadid Architects
  • SHoP Architects
  • HKS Architects
  • Kengo Kuma and Associates
  • Morphosis
  • CO Architects
  • New Jersey Institute of Technology
  • CadMakers

The objective of the hackathon was to create innovative building designs in under 24 hours with CATIA’s latest generative modeling applications on the 3DEXPERIENCE platform.

hackathon 00

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Champion users from the 3DEXPERIENCE Construction TRIBE formed 6 teams and spent 24 hours straight creating more than 60 lifelike renderings.

With the help of 83 pizzas, 312 espressos, and 3 coordinators, the hackathon participants explored multiple design options before each team converged on a final project. This was all executed on the cloud using the latest AEC solutions for the 3DEXPERIENCE platform.


The hackathon culminated with a presentation and a virtual reality experience in the Design in the Age of Experience playground.

hackathon stage

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Get a taste of the action through these video highlights:

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Related Resources

AEC Industry Solution Experiences from Dassault Systèmes

Ciao from Milan!

By Alyssa
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Today, Dassault Systèmes kicked off our second annual Design in the Age of Experience conference in Milan.  Designers, innovators and entrepreneurs from around the world gathered to hear about new ways to create business opportunities by shifting from products to experiences, while drawing inspiration from nature and our social ecosystem.

The 2-day agenda is jam-packed with Design leaders and influencers discussing, sharing and debating the future of Design.  It it centered around 4 key themes:

  1. Designing Experiences: only by reducing the distance between real and virtual to zero can you to build and experience the future
  2. Design is the Business Plan: Design allows you to reinvent the way you interact with your customers
  3. Design is Tribes: Design is collaborative and social
  4. Design is Science-Driven: inspired by the beauty of nature.

There are also some hands-on components – a Hackathon and our 3DEXPERIENCE Playground.  Discover more about all of today’s happenings by reading this ‘best of’ set of Tweets.

Several of our speakers highlighted the lasting impact of Milan local Leonardo da Vinci – citing how, just like the Designs of today, his work drew inspiration from nature and science.


Keynote speaker – and TED Talk alumParag Khanna talked about the future of cities, and the role Design will play in developing the necessary infrastructure to handle explosive urban growth and in improving the experiences of citizens.


Dassault Systèmes’ Vice President of Design, Anne Asensio, took the stage with Honda/Acura’s Dave Marek and Teague’s John Barratt for a panel on why Design must – more than ever before – be considered as a strategic advantage.

Throughout the day, inspiring speakers from organizations including Copenhagen Institute Interaction Design, Delft Hyperloop, Freight Farms, Joby Aviation, Lunar,Meta, Nagoya City University Hospital, Nanyang Polytechnic, Rimac and SHoP Architects shared insights about the future of Design and the positive impact well-done Design can have on our world.  A sampling of their topics:

DS speakers also pointed out how many products Designed in our 3DEXPERIENCE platform are impacting the world.  In addition to the example below, 90% of the cars in the world are either engineered or built using the 3DEXPERIENCE platofrm and more than 2/3 of the consumer electronics like the ones most awarded at the Consumer Electronics Show are designed and built using DS solutions.


At the end of the day, Dassault Systèmes CEO and Vice Chairman Bernard Charlès and EVP and Chief Strategy Officer Monica Menghini took to the stage to share their perspectives on the critical role that Design plays in forming the experiences that can change our world.

During breaks and at the close of the day, attendees were able to hang out in the 3DEXPERIENCE Playground to get a hands-on look at the trends and cutting-edge technology that can transform businesses for success in the Age of Experience.

In parting, here are a few reflections from attendees.

Check back tomorrow for a recap of the closing day, including the results of a 24-hour hackathon where 6 teams have been up all night competing to create the most innovative architectural design!  (Can’t wait? Steal a sneak peak of what they’ve been up to!)

Is the Age of Experience Design-driven or Science-driven?

By Alyssa
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By Philippe Laufer, CEO, CATIA, Dassault Systèmes

Mathematics, mechanics, electronics, systems, simulation—these are usually seen as concepts of science, not usually associated with “Art” or “Design”. Yet the Designer of a wireless Bluetooth speaker with patterned smart light, natural wake alarm and remote control looked to the fruits of science for the elements to create this consumer experience.

So what comes first? Does Science drive Design? Or does Design drive Science?

When the first cellular phones came out, you had to carry them in a bag… One of the first “portable” computers from IBM in 1984 had a nine inch monochrome monitor, 5¼ inch floppy disk drives, 256 kB of memory (expandable to 512 kB), a 4.77 MHz CPU and weighed 30 pounds (13.6 kg). This was not so much a laptop as a “luggable.”

But thirty years ago, these products awakened consumer experience excitement. You were no longer tied to your office. You had a personal phone on the road. But what IF WE could make electronics smaller, expand data storage while shrinking its size and weight, expand the monitor, add color, eliminate keyboards, lower power consumption and create a better power source?

Just maybe a gifted designer could leverage these advances into a product small enough to fit in your pocket, maybe with a phone, a camera, voice and video recorders, and more. And with further exploration, modeling, ‘Cognitive Augmented Design’ (CAD) and collaboration with other disciplines, perhaps create an experience that would sweep the world.

Great experiences seem to arrive from a confluence of Design and Science. Scientific exploration helps liberate Design to expand into areas of speculation, and then inspiration drives Design further to explore what is physically possible. Design leverages theoretical and mathematical components. It transforms shape and style into real objects—products, buildings, systems—that fulfill needs for customers.

Experience thinking asks the questions and channels the inspiration of design—bringing new technologies in manufacturing processes such as 3D printing, materials, Cyber Systems, chemical and others into a solution—using and then meeting the requests, perceptions and desires of customers. This is the promise and the challenge of Design in the Age of Experience.

Designers, engineers and industry leaders from around the world will come together at Dassault Systèmes’ Design in the Age of Experience event April 4-5 during Milan Design Week. I’ll be there, and look forward to seeing you as we explore the shift from designing products to forming consumer experiences. For more information, you can visit the event website.

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