By Kate

The following blogpost is by Matteo Mannuci, one of the lucky not-in-France recipients of a VR Chocapic cereal box. Matteo is a practicing architect in Florence, Italy. I’ve translated his French post to English, and the artwork and photos are his. Molte grazie, Matteo!
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10 p.m.: Tonight I spent time with one of my best friends and adventure buddies, Luca Aluffi, who also wore his own famous 3D glasses, sent to us by Kate!
Once we cut out and assembled our glasses, we threw ourselves into the game. My super MacBook Pro had a problem with the plug-in, but with a bit of patience everything worked fine on Windows. Luca’s little computer beat my powerful MacBook.
The game was excellent!!!! Blam, zam, bling! The game is so well made and fun, it hypnotized us. We laughed like children; while the game is very fun to play, it’s also fun to watch Luca playing . . . Ah! Ah! Ah !

We tried all the levels, and I like the second one the best!! Thanks again Kate. We’re ready for the next 3D adventure!
–Matteo
P.S. Next time will you send us the cereal inside the box too ? Ah! Ah! Ah ! :p
Published on November 16, 2010 | Tags: 3DVIA, Consumer Packaged Goods, CPG, experiential 3D, nestlé, virtual reality, VR.
Posted in: Gaming, Industry, Virtual Reality | 2 Comments »
By Kate

So by now I hope you’ve heard about how seemingly innocent cereal boxes have become 3D game consoles and VR headsets. Yippee, 3D for all, VR for all!
But wait. What about The Supergeeks?
We can get picky and say,
“Hey, the red-blue cereal-box glasses are ok for a stereoscopic view, but they mess up my colors!”
Well thank goodness for the 3D TV and its glasses.
This little video will show you how to VR-a-fy your 3D TV in just a few simple steps. Check it out:
This VR-cereal-box gameplay is like Kinect, only it’s easier on your budget and you get to eat breakfast too!
What do you think about this?
Best,
Kate
P.S. The game link is: www.arthurcourse.com
Published on October 12, 2010 | Tags: 3D, 3D TV, 3DVIA, Consumer Packaged Goods, CPG, Gaming, Kinect, natal, PlayStation Move, PS Move, virtual reality, VR, Xbox.
Posted in: Gaming, Virtual Reality | 3 Comments »
By Kate

See the above photo? Benoit took it Friday night at the neighborhood grocery store. ‘Speaks for itself, non? Yeah, Nestlé has just launched their Minimoys 3 promotion and it’s already impacting sales, even before the release of the TV ad and film.
If you’re one of the lucky 10 non-French residents who received a box courtesy of 3D Perspectives, now you can play—the techno is online and waiting for you.
Here’s a video that shows how the game works:
Did you notice there are three 3D universes to discover? You can access each with a seperate AR tag, and to get all the AR tags you’ll have to purchase three different boxes. Nice marketing game play, eh?
If you get your hands on the techno and game, we’d love to hear from you. What works well, and what would you like to see another time?
Best,
Kate
Published on October 4, 2010 | Tags: 3d gaming, 3DVIA, advertising, AR, augmented reality, Consumer Packaged Goods, CPG, experiential marketing, Gaming, innovation, nestlé, video game, virtual reality, VR.
Posted in: Gaming, Virtual Reality | 2 Comments »