The Fashion Industry gets ahead of the curve in Mexico City

By Feranda
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The quality of Mexican products is a competitive differential against the hard actual competition at Mexican Fashion market. With this in mind, Dassault Systemes and IQ Innovation, got together for a unique event to discuss the role of technology in the Fashion industry. Cristina Pineda, co-founder of Pineda Covalin, was our special guest.

At the W Hotel in Mexico , more than 40 attendees from fashion brands and retailers joined this breakfast to listen to Cristina’s story, and how Dassault Systemes and IQInnovation help the Fashion industry gain visibility across the globe, having shorter product lifecycle, improving sales with Dassault Systemes’ 3DEXPERIENCE business Platform.

Enrique Marin from IQ Innovation provided an overview of the Mexican Fashion Market.

The quality of Mexican product is an important competitive edge regarding the fierce competition we have to face, Dassault Systèmes is a powerful tool to improve product quality
(La calidad del producto mexicano es un diferencial competitivo tiendo en cuenta el mercado competitivo que enfrentamos, Dassault ofrece una herramienta poderosa para mejorar la calidad de los productos)

Then Aurore Furnaletto, Sales Manager Consumer Goods and Retail from Dassault Systèmes took over. She introduced two 3DEXPERIENCE solutions for Fashion brands and retailers: Fashion Collection for SMB and My Store, or how fashion brands and retailers can leverage technology in all  processes from design to production to store operations. Then Aurore kept audience’s attention with Guess customer case. She presented the different stages Guess went through to adopt Dassault Systèmes’ solutions.

Cristina Pineda, co-founder of Pineda Covalin powerful Mexican luxury brand, with stores in Mexico, Colombia, New York and China, showed how technology complements creativity and the design at market.

To stay competitive in this market, we have to be local, to be able to guarantee our product quality.
(Para sieren competitivos en esto mercado teren que ser locales, para garantizar la calidad de los produtos.)

To close this breakfast Aurore took the audience to the future of fashion with a presentation of FashionLab, Dassault Systèmes technology incubator dedicated to fashion designers. Attendees had also the surprise to discover Paris 3D, with 3D reconstructions of monuments showing the Fashion capital at various times.

Special thanks to Cristina and our guests, we are very proud to have held this fascinating Industry Breakfast alongside our partner IQ Innovation,

Stay tuned for our next event and see you again soon!  :-)

Feranda is a member of Dassault Systemes São Paulo team

Talking Canadian Fashion with Mr de Castelbajac

By Celia
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Recognizing Dassault Systemes’ leading market position in the fashion industry, our host, Government of Quebec in Paris, invited us to attend a press conference on the 13th edition of the Festival Mode et Design in Montreal to be held July 31st to August 3rd.  Every year a few blocks in downtown Montreal for this 4-day fashion event. Over 500,000 visitors walk the streets and attend the many shows to discover Quebec’s best fashion styles.  This year’s honorary president is the multi-talented Jean Charles de Castelbajac whom I had the pleasure to meet.  Jean-Charles de Castelbajac will give a series of events: “Fantomes”, an artistic performance that mixes electro music and fashion, a conference at the Montreal Museum of Fine Arts, urban art and more.

A good reason to visit Montreal this summer!

And here are the wonderful people making it all happen: Sensation Mode

More on Dassault Systèmes solutions for fashion brands and retailers: www.3ds.com/consumer-goods

Celia is a member of the Consumer Goods Industry team.

Technology Defile at Biblioteca della Moda in Milan

By Irina
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If you think Milan then the word that comes immediately after that is “Fashion”.  And then the thrill starts with names like Armani, Valentino, Versace, Ferrè, Prada, Moschino, Fendi, Trussardi, Missoni, Gucci, Dolce & Gabbana or Krizia. And the list can go on. While walking on the streets of Milan you come to the very cozy library Biblioteca della Moda, where “fashion fans can view, buy or sell books, magazines, trend books, prints and catalogues dating from 1850 to the present day”. It was only natural that Dassault Systèmes chose Biblioteca della Moda in Milan for its 2013Technology defile”.  :-)

Guests were welcomed in the trendy auditorium of the Biblioteca and enjoyed a presentaton by Mrs Michela Ornati (@mornati), a long-time fashion and luxury industry executive, consultant and lecturer.

Opportunities for value creation exist at every stage of the value chain, as shown by the success stories of Ermenegildo Zegna, Edun or Brunello Cucinelli” says Mrs Ornati.

“Enterprises need to involve relevant stakeholders but also to establish the necessary processes and choose the right tools to extract that value” concluded Mrs. Ornati.

The experience continued around 4 different corners:

  • The “Body Scan” corner. Imagine! Your body in 3D! Thanks to our Partner Unocad
  • My Collection is Dassault Systemes’ Industry Solution Experience for Fashion brands and retailers.  A true collaborative innovation experience that enhances your brand identity!
  • Who buys what, when, where and why? “My analytics provides a 360° visibility to better understand consumer demand and response.
  • Seeing your collection in “Perfect shop” by our Partner H-UMUS

Finally, all guests could enjoy other 3DEXPERIENCE examples such as Paris 3D Saga project.

The event was well received by famous attendees such as Prada, Moschino, Gucci, Accenture, Deloitte, Mapro, Vhernier and Pomellato who shared with us their positive comments about the format as well as the location – “real house of fashion”.

Ciao and see you next time in Milan for our next Defile!  :D



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