Is the Age of Experience Design-driven or Science-driven?

By Alyssa
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By Philippe Laufer, CEO, CATIA, Dassault Systèmes

Mathematics, mechanics, electronics, systems, simulation—these are usually seen as concepts of science, not usually associated with “Art” or “Design”. Yet the Designer of a wireless Bluetooth speaker with patterned smart light, natural wake alarm and remote control looked to the fruits of science for the elements to create this consumer experience.

So what comes first? Does Science drive Design? Or does Design drive Science?

When the first cellular phones came out, you had to carry them in a bag… One of the first “portable” computers from IBM in 1984 had a nine inch monochrome monitor, 5¼ inch floppy disk drives, 256 kB of memory (expandable to 512 kB), a 4.77 MHz CPU and weighed 30 pounds (13.6 kg). This was not so much a laptop as a “luggable.”

But thirty years ago, these products awakened consumer experience excitement. You were no longer tied to your office. You had a personal phone on the road. But what IF WE could make electronics smaller, expand data storage while shrinking its size and weight, expand the monitor, add color, eliminate keyboards, lower power consumption and create a better power source?

Just maybe a gifted designer could leverage these advances into a product small enough to fit in your pocket, maybe with a phone, a camera, voice and video recorders, and more. And with further exploration, modeling, ‘Cognitive Augmented Design’ (CAD) and collaboration with other disciplines, perhaps create an experience that would sweep the world.

Great experiences seem to arrive from a confluence of Design and Science. Scientific exploration helps liberate Design to expand into areas of speculation, and then inspiration drives Design further to explore what is physically possible. Design leverages theoretical and mathematical components. It transforms shape and style into real objects—products, buildings, systems—that fulfill needs for customers.

Experience thinking asks the questions and channels the inspiration of design—bringing new technologies in manufacturing processes such as 3D printing, materials, Cyber Systems, chemical and others into a solution—using and then meeting the requests, perceptions and desires of customers. This is the promise and the challenge of Design in the Age of Experience.

Designers, engineers and industry leaders from around the world will come together at Dassault Systèmes’ Design in the Age of Experience event April 4-5 during Milan Design Week. I’ll be there, and look forward to seeing you as we explore the shift from designing products to forming consumer experiences. For more information, you can visit the event website.

‘My Design’ webinar: how a typical furniture company turns ideas into reality?

By Lauriane
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Do you want to develop innovative and successful products?

Do you need to improve efficiencies and make the right decisions while reducing development time and costs? 

Dassault Systèmes has developed “My Design”, an integrated solution that expands your growth and helps increase your margin, making sure you develop a successful product that your consumers will love.

Click here to discover how a typical furniture company has rapidly developed a new office chair, with an integrated approach, from ideation to market launch. Imagine that all internal and external players can easily collaborate together.

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Marketing and Innovation

What if marketing and innovative departments could keep abreast of market needs by managing the free flow of ideas and providing multimedia dashboards?

With a few clicks, the Marketing Manager can easily consult design trends and blogs and monitor project status, all in real-time. Together with her colleagues, she can perform a detailed review of key trends, challenges and consumer expectations. With this visual information, managers can assign maturity levels bumping them up from proposal status, to concept through to validation.

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Creative Design

What if industrial designers and stylists used powerful and intuitive tools that allowed them to focus on innovation?

With CATIA, industrial designers can create freeform 3D sketches. It’s fast and easy to use allowing the user to explore more design scenarios in a short amount of time. He can transform ideas into a 3D reality while exploring detail design variations directly on 3D objects. Sketching combined with the intuitive act of painting demonstrates the power of realistic 3D modeling. Using subdivision-surface technology, the industrial designer can very quickly sculpt in 3D, while keeping surface curvature continuity under control.

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Decision Review

What if you could improve efficiencies and make the right decisions while reducing development time?

It’s time for important decisions to be made during a design-review session with the product manager, the CEO and the marketing manager. To ‘sell’ his ideas, the industrial designer is now using CATIA to present and promote projects with a high-end visualization and rendering solution.

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Concept Development

What if you could reduce development costs by enabling industrial designers and mechanical engineers to work in the same integrated environment?

Mechanical engineers can quickly design Sheet Metal parts by taking capitalized know-how and manufacturing constraints into account early in the design process. The engineer can intuitively manage the forming process directly in 3D and automatically generate flattened views from the 3D design part.

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Simulation and Validation

What if decision makers could harness accurate information to define the best consumer experience and make the right choices?

Integrating simulation in the design workflow improves quality and reduces the cost linked to physical testing. Now that the product is completely defined, all actors and decision makers can easily experience the final product in context and digital assets are ready to be re-used for marketing purposes.

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Conclusion

“My Design” is an integrated solution based on the 3DEXPERIENCE platform for Consumer Goods companies. It allows the free flow of ideas through social innovation and provides multimedia dashboards to keep abreast of market needs. With “My Design”, your company can develop innovative products faster and cheaper and deliver products consumers love.

Discover more

Watch ‘My Design’ Webinar: how to turn ideas into reality

Discover My Design Industry Solution Experience

Watch the video and Listen to Tomasz Bardzik, CTO of Nowy Styl Group

Find more about Dassault Systèmes’ in the Consumer Goods & Retail industry

ENOVIA Keys to 3DEXPERIENCE – Italy User Group Meeting

By Matthew
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Less management, More Innovation

Milan Keys Banner

You and your customers are cordially invited to attend the 2016 ENOVIA Keys to 3DEXPERIENCE User Group Meeting in Milan, Italy, coming June 23rd (Thursday).

Less management, More Innovation” is the theme of this year’s ENOVIA User Group Meeting

This June 23, Dassault Systèmes is pleased to invite you to the Keys to 3DEXPERIENCE roadshow 2016, to be held in Milan at the Spazio MIL.  It is a day dedicated to the confrontation with the world’s leading experts and the community ‘ENOVIA to educate, inspire and foster collaboration for the passage and adoption of 3DEXPERIENCE platform.

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Stephan Declee ENOVIA CEO

There are many reasons to attend:

 

  • Stephane Declee, CEO, ENOVIA, will tell us how to turn ideas into experiences, with an environment that is not file-based, but data-driven, and one which facilitates collaboration and innovation, thus creating a modular product platform for an extensive and global company.
  • Yannick Audoir, ENOVIA R&D VP, will cover topics such as the new ENOVIA 2016x:  “Powered
    Yannick Audoir VP of R&D, ENOVIA

    Yannick Audoir
    VP of R&D, ENOVIA

    By” the adoption of the 3DEXPERIENCE platform in an xCAD context, the ergonomic development of User Experience, to the availability of ENOVIA solutions on mobile devices.

  • Find out more on “Disruptive Engineering” and act quickly to capitalize on market opportunities while increasing design productivity, 3D tools and PLM Dashboarding Analytics in order to get faster decisions and gain a competitive advantage.
  • Hear testimony from leading companies that cultivate passion for innovation!

The cases of these clients you will hear at the meeting are representative of the current reality in which real-time collaboration among design offices and global product development teams has become essential to increase competitiveness by expanding the range of products and through the opening of new markets.

The concept of innovation always involves teams around the world working together with global information in a social cMilan-Keys-3DEXPERIENCEontext with the utmost clarity, confidence and consistency.

Do not miss this event as by attending, you will learn of the deep value offered by the 3DEXPERIENCE platform and ENOVIA solutions.

Click HERE for the details, agenda and registration.  We suggest you REGISTER NOW as seats are limited.

See you in Milan!


“Meno Gestione, Più Innovazione” è il tema dell’evento ENOVIA di quest’anno.

Il 23 Giugno Dassault Systèmes ha il piacere di invitarti al Keys to 3DEXPERIENCE roadshow 2016, che si terrà a Milano presso lo Spazio MIL.

Si tratta di una giornata dedicata al confronto con i maggiori esperti mondiali e la comunita’ di ENOVIA per informare, stimolare e favorire la collaborazione per il passaggio e l’adozione della piattaforma 3DEXPERIENCE.

MilanoKeysBlogImageCi sono molte ragioni per partecipare:

  • Stephane Declee, CEO di ENOVIA, ci racconterà come trasformare le idee in esperienze, con un ambiente non più file-based, ma data-driven, che facilita la collaborazione e l’innovazione, creando così la piattaforma di prodotto modulare per l’azienda estesa e globale.
  • Yannick Audoir, ENOVIA R&D VP, ci farà scoprire le novità di ENOVIA 2016x: dal “Power By” per l’adozione della 3DEXPERIENCE platform in contesti xCAD, agli sviluppi ergonomici della User Experience, fino alla disponibilità delle soluzioni ENOVIA sui dispositivi mobile.
  • Per saperne di piu’ sul Disruptive Engineering, atto a capitalizzare velocemente le opportunità di mercato e aumentare la produttività del design, e agli strumenti di 3D Dashboarding e PLM Analytics, per prendere decisioni piu’ velocemente  ed acquisire un vantaggio competitivo sui concorrenti.
    Per ascoltare le testimonianze di aziende leader che coltivano la passione per l’innovazione:

Milan-KeysI casi di questi clienti sono rappresentativi di una realtà in cui la collaborazione in tempo reale tra gli uffici di design e di prodotto sparsi nel mondo, diventa fondamentale per aumentare la competitività attraverso l’ampliamento della gamma dei propri prodotti e l’apertura di nuovi mercati.

Il concetto di innovazione implica sempre di più che i team in tutto il mondo collaborino con informazioni globali in un contesto sociale nel massimo della chiarezza, della fiducia e della coerenza.

Non mancare a questo appuntamento, potrai toccare con mano come il valore della 3DEXPERIENCE platform e delle soluzioni ENOVIA.

CLICCA QUI per i dettagli , agenda e registrazione.  REGISTRATI sin da ora, i posti sono limitati.

Ci vediamo a Milano!

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