Executive Perspective: Dassault Systèmes’ Philosophy for Sustainability

By Aurelien

Thomson Reuters Bernard Charlès Sustainability interviewDassault Systèmes was recently named number 5 in the Corporate Knights top 100 most sustainable companies.  At the center of this achievement is Bernard Charlès, CEO and President since September, 1995, and at the core of Mr. Charlès’ business is a philosophy on what it means to be sustainable.  In his words:  “Imagining sustainable innovations capable of harmonizing product, nature and life is the only way to progress for us, for our customers, and for society at large.”  We sat down with Mr. Charlès to unpack this concept-rich statement, and to try to understand how this vision helps Dassault Systèmes succeed as a business.

Thomson Reuters’ Sustainability: I’d like to start at the beginning, with the concept of “imagining”.  Is that a core part of the Dassault Systèmes’ culture?  Why does it matter for sustainability?

Mr. Charlès: We start with “imagining” because sustainability is about freedom of thought.  It’s about feeling comfortable to move beyond current assumptions around how much energy or raw material or water it takes to make something.  I want my co-workers to feel empowered, even mandated, to look beyond what they have traditionally considered possible, and let go of their imaginations.  I want them to feel they are a part of an important project to make things better, and a first step in that project is discovering their own freedom to think and explore.  From that realization comes innovation, which is the next step, “imagining sustainable innovations”.

TR’s Sustainability: Following from that , what does it mean for innovation “to harmonize with product, nature and life”?

Mr. Charlès: Part of what makes this statement perhaps a bit difficult is that it comes from a concept inspired by my experience of Japanese art.  At its core, its about finding a harmony across the elements of experience which matter most.  It’s about the preservation of things.  For Dassault Systèmes, that means product, nature, and life.  It’s about starting with a product, either existing or imagined, and  then thinking about it from these other points of view.  A product exists within nature, its components come from nature, and it will likely, eventually, decompose back into the natural world.  How much a part of the natural world is it?  How much does creating it, using it, and disposing of it distort or damage the natural world around it?  How much energy does it require across this entire life cycle?  We try to develop solutions to help our customers explore these questions so that they can make the most informed, sustainable decisions possible.

TR’s Sustainability: Is Nature different than Life?

Mr. Charles: In one sense nature is a part of life.  But how I mean this in the vision for Dassault Systèmes is that harmonizing with nature is mimicking it, in the sense that what we and our customers create as product borrows from the design wisdom of nature.  Nature knows how to design itself so that it doesn’t degrade its own life cycles.  We can learn so much from closely examining the structure and process of natural things.  Indeed, we can learn so much just by spending time in natural settings and seeing, listening, hearing and paying attention to what is around us.  And so if Nature is the design and process from which we can learn, “Life” in this context is about putting all that in motion.  We learn from natural design and process, and then we live it!  We build it into our workflow.  We build it into our way of being and doing business.  In this sense then, we harmonize with nature and life.

TR’s Sustainability: Could you please give an example of how this happens at Dassault Systèmes?

Mr. Charlès: Certainly.  We have recently decided to invest 350 million dollars in helping mining companies better understand the impact of their operations.  These are tools which will assist with significantly reducing the environmental impact involved with the extraction of natural resources.  This is a necessary industry, and its an environmentally destructive process to extract needed minerals.  By developing this tool set, we can create a solution where one is most needed, and where it can make the most impact on reducing the amount of land, water and infrastructure required to mine natural resources.   This kind of tool will help some in this industry, who choose to, to see a better way of doing things.   And seeing and experiencing is the beginning of understanding and choosing a more sustainable way of doing business. We want to help the world tackle sustainability challenges through Experience – which we call 3DEXPERIENCE. 3D universes generated by visualization tools are the most powerful vehicle for creating the future.

TR’s Sustainability: You then go on to connect this concept of harmony to “progress for us, for our customers, and for society at large.”  Why is it critical to success for business today? and for society at large?

Mr. Charlès: We as a society, and that includes our customers of course, are placing steadily increasing demands on a living planet with finite capacity to sustain itself and us along with it.  We take great risk in the medium and long term if we lose site of this reality.  And this is not always the easiest way to do business.  I’ve passed on many opportunities which would have grown my business more quickly in the short term, but would have created too much risk, been to far out of harmony, in the long term.  At the same time, I like to imagine, to experiment with projects and ideas which may seem unlikely to pay off in the short term, but if successful, will be transformative for us and our customers and hopefully society in the longer term.  So to answer the question, the concept of harmony becomes increasingly important as we put more and more pressure on the fragile systems we all depend on for living.   I believe that if we provide this kind of leadership, we can create a much more sustainable and successful business, costumer and society.  And if we fail, I want to know we had the courage to imagine solutions which could have helped, and that we did what we could to make these solutions a reality.

TR’s Sustainability: I’m now imagining a world in which Dassault Systèmes helps connect a diverse group of innovators, be they in the financial, NGO, academic and industrial communities looking for sustainable solutions?  Is this part of your vision?

Mr. Charlès: I think we can really help provide connective tissue and technological insight for these communities.  With 3D experiences or “universes”, we can help visualize solutions, from which new insight can emerge.  Also,  we may be able to help consumers understand the real cost, from a sustainability perspective,  of what they are buying.  And by consumers, I mean our customers, the consuming public, the investment community, and many other key decision-makers who help determine the viability and quality of our society as a whole.

TR’s Sustainability: Finally, what kind of effect does your leadership and this philosophy have on employees at Dassault Systèmes?

Mr. Charlès: Well, I hope, and I think I see every day, that our employees feel like they are a part of a project which is larger than themselves and even Dassault Systèmes.  I want to be an example of the kind of sustainable risk and entrepreneurship which can make us all successful, and I feel like the employees at Dassault Systèmes can find energy and freedom and creativity in this way of doing business.  Dassault Systemes is not really just a place to work, it’s a place to be impactful.  A place to create meaningful change in the world.  That can be a pretty powerful recruitment and retention tool!

Note: Thomson Reuters Sustainability’s Managing Editor conducted this interview, and can be contacted at timothy.nixon@thomsonreuters.com.

Courtesy of Thomson Reuters.

 

Creating the Future of Mobility

By Neno

Recently, German Handelsblatt published an interesting photo gallery on the Future of Mobility as it’s shown by automotive innovators on this year’s L.A. Auto Show.

I found this an amazing perspective, and a pity it seems still somewhat far off from today’s real life vehicle innovation on the glossy stages of the motor show. Now we know innovation cycles are getting rapidly shorter; the future is accelerating and those mobility dreams of tomorrow might be already parking in front of our doors.

The innovation forefront of our vehicle manufacturers is creating fascinating designs of mobility solutions that are integrated into their urban, architectural and energy systems in surprisingly new ways:

  • Bio engineering and new intelligent materials will make our vehicles more personal and relevant for us. At the same time, we will have safe and seamless mobility experiences.
  • Our future mobility solutions will be modular and integrated with smart grids. This is how they will become lean and sustainable – in their production, in use and when they are withdrawn from service.
  • Wheel-less concepts might even take us off-road Kangaroo-like or swarm under ground like river fish. Can this go as far as for our roads to become playgrounds then?

The high performance, multifunctional and configurable vehicles so many people can afford today – are the result of at least 50 years of engineering of systems and processes.

  • For a vehicle to perform according to requirements, many thousands of variables and relationships between electrical, mechanical and software components need to be designed, tested and validated for faultless operation.
  • For a vehicle to get from the design office to the dealers showroom at the right time at right cost and right quality – cash flow management and production processes including supply chain must be excellent.

Obviously – to minimize cost, time and errors – most of these creative, procedural and administrative activities are being carried out virtually today. The boundaries today are the “vehicle” or “production plant” systems. These systems can be managed and their physical, logical and human interfaces to the external world are defined. It is common practice today to virtually validate the kinematic behavior of an opening car door, the mechatronic behavior of an electric window closing and the procedural behavior of an assembly line design.

When we think about new mobility experiences, their boundaries are being opened; physical interfaces will be arbitrary, human interaction unprecedented. It seems that the creators of these new experiences will have to be designers, architects and strategists with a “magic” imagination to create and communicate possible scenarios and behaviors. More than likely, they will use software tools to immersively navigate mobility concepts that don’t yet exist. Intelligent virtual universes will help them dynamically explore ideas in precise physical and logical conditions. Similar to how we can simulate how a cat sees our urban reality, the creators of tomorrow’s mobility solutions will be able to take any perspective they want to ensure we will like and value their invention. I can hardly wait for this new era of mobility experiences  :-)

Go innovators, go!!  :D


Neno HorvatNeno HORVAT is a member of the Transportation&Mobility Industry team.

10 Tips for Better Design

By Aude

As a designer, I’m always looking for new ways to improve my creative process, in order to fit my design intent from the first sketch to the final prototype.

This year, I had the opportunity to work with CATIA for Creative Designers in order to give life to my 3D Printed Jewelry Project which draws its inspiration from nature.

I’d like to share with you the experience I had on this project, through some tips which may help you increase your own creativity!

If you liked the presentation, feel free to share it! :-)

To learn all the details about the entire 3D Printed Jewelry Project, join the CATIA Creative Design community.

Aude is a member of the CATIA Creative Design User Experience team.



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.