Smart is Beautiful, or the Aesthetics of a Connected Vehicle Experience

By Neno

At this year’s Festival de l’Automobile International (FAI), the contenders for the “Creativ’ Experience” award showed impressive new ways to bring harmony, style and passion to the interfaces of the connected, intelligent vehicle.

Scene

Festival de l'Automobile International

In the 29th edition of the renowned FAI many of today´s automotive design leaders had their latest innovations on the catwalk – in front of the magnificent scenery of the Hôtel National des Invalides in the heart of Paris.

As every year, prestigious awards were waiting to honour outstanding design achievements in categories like the most beautiful car, the most beautiful interior or for achievements for the environment.

Scope

2014 Festival de l'Automobile International - all winners on stage

Dassault Systèmes, a many-year partner of this venue, last year introduced a second “Grand Prix” award for companies doing significant research optimizing the user experience of driving an intelligent car, including the user experience of connecting with its surrounding world. Industry professionals call this approach “creative experience”.

Solutions

Anne Asensio and Pierre Marchadier on FAI 2014 stage

It should be no surprise that most contenders presented solutions around the Human-Machine-Interface. While it looks simple to get information to the car and back to the external world, we find that many user concepts today overstrain drivers who – in contrast to a smartphone user – must not be distracted from driving at any time. In that respect, all present OEMs showed impressive achievements that make functional complexity more simple and safe to use. At the same time, the user interfaces become more intuitive, aesthetic and compelling to explore. Here are some examples we saw at the FAI:

BMW i App

BMW has designed an amazing digital navigation environment integrating the smartphone and cockpit interfaces that invite drivers to discover the many new benefits from electric mobility, and at the same time master the range limitation with multi-modal mobility solutions – that’s cool!

Nissan NISMO watch

NISSAN brings “lifeblood into the driving experience”: NISMO, a beautifully designed arm-watch integrates body data like blood pressure with vehicle information to generate entirely new statistics about driving behaviour.

Amongst such a fabulous competition, it was not an easy win for AUDI, who took the award of the “Creativ’ Experience”, yet a well deserved one for sure: Their “eKurzinfo”, which is a dynamic electronic user manual for the new A3 model, creates an unprecedented user experience: Augmented Reality is helping to discover vehicle functions with handheld devices. Users are provided with an instant and intuitive way to get to know their A3, simply using a marvelously designed app for mobile devices. The jury was impressed how AUDI realised such a smart and seamless digital continuity to ignite emotion and comfort in discovering vehicle functions. Audi A3 users for sure will appreciate this experience too.

AUDI eKurzinfo 01AUDI eKurzinfo 02
AUDI eKurzinfo 03
AUDI eKurzinfo 04

Seeking perfection

These are all brilliant achievements in a moment of time. But how can designers keep up with the ever-increasing complexity and speed of innovation? How can they match with continuously changing tastes and styles, with societal and technological influences all over the globe?

Virtualisation is a key enabler to cope with these challenges. Creating innovation by means of an immersive digital model allows designers to imagine a holistic user experience. Dynamic, three-dimensional views very close to reality help them conceive the physical and emotional outcome of their designs. Moreover, they can even invite the future users to validate the experience at very early stages, and they can incorporate the feedback from these “virtual clinic” multitudes faster than in a physical design environment.

Dassault Systemes My Car Experience - Industry Solution Experience

Dassault Systèmes has recently launched “My Car Experience”, a digital platform for designers on which they can imagine vehicles and “virtual universes” for creating mobility innovation. Along with the 3D-environment, process and data management, this collaborative platform provides capability for “social listening and collaboration”.

Seeking perfection by means of virtual universes will certainly be a key enabler for creating the future of mobility, but in my view nothing can replace some key events in the real world – like the FAI is one – when designers, their creations and the judging client meet for a unique and unrepeatable moment in life.

  • What do you think about designing the future of mobility?
  • How do you think virtual universes can help on this endeavour?

I am looking forward to your comments!  :-)

Neno HorvatNeno Horvat is a member of the Transportation&Mobility Industry team.

Festival Automobile International and Dassault Systèmes – A Tribute to Creativity in the Age of Experience -

By Neno

With the heartbeat from engineering, the lifeblood of vehicle innovation has always been the passion and creativity to shape ever new expressions of the individual mobility experience..

Hardly any other industry sector offers such an arena for technological excellence, combined with inspiration & creation as does the automotive industry. And design is, more than ever, one of the essential parameters to give our passion a future.Since its origin in 1986, The Festival Automobile International (FAI) mission is to pay tribute to the designers and more largely to all creators who play a role in defending and illustrating individual mobility. Traditionally, this gala reception has become the car designers’ annual rendez-vous.

In today´s automotive environment, creativity is evolving from style, product design, and services, to experiences.“Beyond design, which itself cannot be reduced to just “style”, we wish to recognise the inventiveness of engineers, some of the most valued allies for designers. We imagined, in partnership with Dassault Systèmes, a second Grand Prix that rewards a company doing significant research optimization of the user experience of an automobile driver. This implies information improve­ment and connection with the surrounding world. Professionals name this ap­proach “Creativ’ Experience””, stated Rémy Depoix, International Automobile Festival president. 

Logo Festival Automobile International

The 3DEXPERIENCE Company

Dassault Systèmes’ mission is to provide business and people with 3DEXPERIENCE universes to imagine sustainable in­novations capable of harmonizing products, nature and life.

To meet this challenge, it is vital to ensure collaborative work processes, internally and externally to the enterprise, with designers, engineers, researchers and marketing managers, as well as external ad hoc participants, since the innovation flow comes from many directions. Ensuring this flow unleashes the potential of what companies and academics call the new ‘Social Enterprise’. Dassault Systèmes, with its 3DEXPERIENCE platform, provides this ‘linkage’, to corporate decision-makers and marketing personnel, to enable them altogether to create the value that their ultimate consumers are looking for.

Dassault Systèmes has brought value to customers by providing solutions in 3D design for product cre­ation, digital mock-up for replacing physical mock-ups, and product lifecycle management covering the product’s entire lifecycle, from design to production and maintenance. Now, Dassault Systèmes is naturally di­rected towards the next step on this journey, entering the era of experiences, a new phase already underway with key innovative customers who share this same vision and strive to create customer ‘experiences’ as the new way of do­ing business.

The Creativ’Experience Award

The Creativ’Experience Award honors the achievements of innovating the “New Digital automobile” space, to reveal new ini­tiatives that enhance man and machine relationship, user experience, mobile enter­tainment, navigation and connectivity in the widest sense and support automotive associated services like vehicle usage continuity in a more global & holistic mobility approach.

This Award recognizes the creativity and inven­tiveness throughout the company; engineers, marketers, designers, re­searchers, ergonomists… collaborating for a focused project.The objective criterias are creativity, aesthetics, design harmony & integration, easy access & insight, global quality of use and its relevance.

Anne Asensio on stage of Festival Automobile InternationalAnne ASENSIO, VP Design Experience, Dassault Systèmes
Bernard CHARLÈS, President & Chief Executive Officer, Dassault Systèmes
Gilles QUETEL, Advertisement & Event Director, Toyota France
Christophe MOULIN, Master of ceremony

 

2013 Winner – Toyota “Fun Vii” Concept Car

Unveiled at the 2011 Tokyo Motor Show and showcased at Geneva on March 2012 as “Diji”, the “Fun Vii” concept illustrates Toyota’s vision of a future where people, cars and society are linked. “Vii” stands for Vehicle, Interactive and Internet. “Fun” speaks for itself!

Toyota Fun Vii vehicle

The interactive experience includes an LED display covering the exterior surface of the car. It opens entirely new perspectives on user interaction and personalisation. The color of the car can change according to passengers’ needs and moods and it can serve in new ways for information, animation and security purposes..

The TOYOTA concept car explores the idea of traveling in a fully connected world. Using your smartphone, augmented reality enables you to wirelessly connect to roadways, infrastructures, other cars (anticipating potential dangers) or to contact nearby friends. Moreover, a holographic character, through a spoken interface, brings you real-time information and advice for navigation.

Toyota Fun Vii vehicle

 

Congratulations to TOYOTA, the first winner of the Creativ’Experience Award! We look forward to seeing more of these inspirational new mobility concepts.



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.