By Aurelien

For those of you who were with us in Las Vegas last november, you probably remember that we introduced a new partnership with will.i.am‘s i.am.angel foundation as part of our support for STEM (Science, Technology, Education and Mathematics). Enrique Legaspi, Chief of Staff, and Vincent Archer, Director Global Development, i.am.angel foundation, inspired us with their talk “Create, Curate and Share” on how the power tools of today (software, 3D printing…) can help the next generation touch the future.

Enrique Legaspi at 3DXforum

The I.AM.3DEXPERIENCE intiative is just about that: providing students from underserved communities with the right tools and education so that they can “write, code, imagine, dream and make”, as will.i.am rightly puts it:

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Given the feedback from the audience at this 3DEXPERIENCE Customer Forum, we figured out that you were as inspired and enthusiast as we’ve been  :-)

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So what’s next? On January 23rd the i.am.angel Foundation will host its annual TRANS4M benefit concert in Los Angeles, CA. This event, which will be broadcast live on the i.am.angel Foundation website, will publicly kick-off our collaboration. By then, you can support TRANS4M benefit: by donating to the foundation, or by tweeting with us on the #TRANS4M hashtag. And stay tuned!

Leaving Las Vegas – But Not After Getting It Started In Here

By Elena

“I’m Leaving Las Vegas…
…Lights so bright”

Sheryl Crow, “Leaving Las Vegas”

While we led with an Elvis Presley theme yesterday, today, as we launch our second and final day of the event, we look to Sheryl Crow’s theme of “Leaving Las Vegas” as we will soon all be leaving Vegas behind, but not without having shown more than hundreds of attendees our incredible commitment to education – and its strong connection to America’s future.

Bruno Latchague, Managing Director for North America, kicked off day 2 of the Dassault Systèmes’ North American 3DEXPERIENCE Customer Forum to close the Vegas adventure off with a win. He opened the session by asking a (likely) sleepy crowd, “Are you awake?” – and then talked about what everyone in attendance can do to help prepare the next generation of innovators.

From celebrities such as will.i.am to our own local heroes in Massachusetts running the TADS (Teachers at Dassault Systèmes) program, the morning session turned into both a celebration and a call to action for promotion of STEM (Science, Technology, Engineering and Math) and STEAM (Science, Technology, Engineering, Arts and Math) education.

Bruno Latchague and Al Bunshaft

The discussion segued perfectly into a presentation on the company’s dedication to STEM by Al Bunshaft, Dassault Systèmes Senior Vice President. The session, entitled “Skills for an American Resurgence,” perfectly echoed the themes throughout the day from executives and customers alike. Bunshaft challenged the audience to share what they’re doing—“what you are doing is so cool, and most kids don’t even know that”—as a responsibility for building the next generation of innovators.

Al Bunshaft

“It’s not about K-12; it’s about K-W, kindergarten through work,” said Bunshaft, adding that many students with STEM degrees don’t actually get STEM jobs. He also discussed 3DS’ efforts to go into underserved schools in Massachusetts to help revitalize their science program, as well as the company’s TADS, in which the company brings teachers into the company for the summer as paid interns. It was tested in Waltham and has since expanded to Providence and Detroit. “Most of them are educators … but they’ve never worked in a company. We need all of our employees, not just our programmers, to be STEM literate.”

Then things “got started, got started in here,” with entertainer will.i.am, whose i.am.angel foundation was represented by Chief of Staff Enrique Legaspi and Vincent Archer, Executive Director. Legaspi talked passionately about his early days as a teacher in Los Angeles, about his group’s amazing work in his neighborhood of Boyle Heights in Los Angeles, and the group’s i.am.college track.  “The future of education is project-based learning – give them a problem to tackle.”

Enrique Legaspi of the i.am.angel foundation

“It does wonders for a kid who’s never met an engineer to ask, what does it take to be an engineer?” added Archer.  “Let’s change Detroit. Let’s change Chicago. Let’s go to Oakland. There’s a lot of places where kids are forgotten—let’s not forget them.”

Legaspi and Archer were a tough act to follow – but Ed Shadle, the owner, driver and project manager of North American Eagle, was up to the task, talking about team member Jessi Combs becoming the fastest woman on four wheels, as well as his group’s STEM efforts to create the next generation of engineers to build devices that will hit speeds beyond our wildest dreams.

Ed Shadle of North American Eagle

Partner and event sponsor Microsoft had Simon Floyd, its director of Innovation and PLM Solutions, discuss how his company and 3DS are “innovating together” and demonstrated 3DS software on his company’s Surface tablet.

Simon Floyd of Microsoft demos 3DS software on the Surface

To close the plenary, Latchague invited President and CEO Bernard Charlès for an impromptu visit to the stage for a brief, surprise wrap-up and he thanked the participants with a quick, off the cuff farewell.

Bernard Charlès

Once again, the afternoon was spent with a series of five industry-focused breakouts featuring numerous customers discussing the business value of the 3DEXPERIENCE Platform to their companies.

For everyone who is “Leaving Las Vegas,” thanks for coming! We hope to see you again next year. Safe travels!

To follow the event on Twitter, search for hashtag #3DXforum and our dedicated 3DXforum live dashboard, which provide an excellent compendium of the event from those who attended.

Dassault Systèmes’ Biggest Ever North American Customer Forum Kicks off In Vegas

By Elena

More than 50 years ago, Elvis Presley sang the song that became Sin City’s unofficial anthem, Viva Las Vegas:

Bright light city gonna set my soul
Gonna set my soul on fire

Did we set some souls on fire today? Perhaps … with a bevy of impressive keynote speakers – some 70% more customer presentations than last year – at our 3DEXPERIENCE Customer Forum, being held this year at the beautiful ARIA Resort and Casino in Las Vegas.

Today’s event kicked off with an opening presentation by Bruno Latchague, Managing Director for North America, followed by a company overview given by SIMULIA CEO Scott Berkey.

Bruno Latchague opens up Day 1

Scott Berkey, SIMULIA CEO

Next on stage was noted industrialist Lynn Tilton, who has made a habit of buying distressed businesses and turning them around.  In fact, she was featured in last week’s Wall Street Journal Tip of the Week video. In her inspiring speech, the Yale-trained poet stated: “I feel like I stand at the nexus of dream, reality, history and the future,” and that future hearkens to America’s past—manufacturing. “America missed a generation of manufacturing” and she’s dedicated to working hard—and innovating—to make sure that the country makes up for lost time.

Keynote speaker Lynn Tilton

Following some executive comments on her speech from Latchague and CEO and President Bernard Charlès—and a discussion of the company’s 3DEXPERIENCE platform from Monica Menghini, Executive Vice President, in charge of Industry, Marketing and Corporate Communications, Tilton’s inspiring speech naturally transitioned to Dassault Systèmes’ customers and some of their amazing innovations.

Latchague, joining Tilton and Dassault Systèmes CEO and President Bernard Charlès

Bernard Charlès

onica Menghini

The showcased customer innovations included:

  • A virtual test drive of a new Tesla vehicle, designed on-the-spot from the stage;

Olivier Sappin, Vice President, Transportation and Mobility Industry, Dassault Systèmes; and Paul Lomangino Director of Engineering, Tesla Motors

  • A fascinating presentation from SHoP, developers of Brooklyn’s unique Barclays Center, the nation’s highest-grossing sports and concert venue last year and a lynchpin for re-development of a previously underserved Brooklyn neighborhood. SHoP also showed a pre-fab, “Post-Sandy” 3-family home it is developing in Red Hook, Brooklyn;

Jonathan Mallie of SHoP, showing off a recent project in New York’s Meat Packing District

  • Pratt & Whitney discussing the ongoing innovation in its venerable, 50 year-old PT6 airplane engine;

Pratt & Whitney Canada’s John Wyzykowski

  • A sure-crowd pleaser: MWV leading off its presentation by saying, “I’m mostly going to talk about beer,” and talking about the future of beverage packaging, including the company’s use of innovative 3D tools such as CATIA Natural Sketch to dramatically cut down the time it takes for them to bring packaging ideas to reality;

  • Andrew Gaynor of the America’s Cup-winning Oracle Team USA talking about their amazing comeback victory and use of Dassault Systèmes solutions to make that happen.

Andrew Gaynor of the America’s Cup Winning Team Oracle, with Latchague

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The audience watched a video highlighting the greatest come back in sailing history

The afternoon was spent with a series of six industry-focused breakouts featuring numerous customers discussing the value of the 3DEXPERIENCE to their business. The day ended with a networking reception for employees, customers and partners.

Like The King, we’d need more than “24 hours in a day” to talk about all the great things being done by Dassault Systèmes’ customers – and we will have a second day tomorrow that will be equally exciting, highlighted by presentations from entertainer will.i.am (addressing the audience via Skype) and Enrique Legaspi, the chief of staff for his i.am.angel foundation.

To follow the event in real-time on Twitter, search for hashtag #3DXforum, or visit our 3DXforum live dashboard. It continues through Wednesday evening.


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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.