3DEXPERIENCE FORUM: AEC Industry Track Recap

By Akio

AEC leaders gathered in Las Vegas this week to take part in the Dassault Systèmes 3DEXPERIENCE FORUM, a unique event that explores innovation across a number of industries.

It was valuable to listen to real practices.”
– 3DXForum AEC track attendee 11/11/14

Collaborative Design and Industrialized Construction

The AEC track on the afternoon of November 11, 2014 inspired participants to take on industry challenges such as providing a high quality experience for tenants while completing under budgets, maintaining sustainability, improving project productivity and efficiency, and ensuring construction worker safety.

Attendees were also encouraged to envision the future of their firms by understanding how Owners, Architects, Engineers, Contractors, Product Manufacturers, and Fabricators can collaborate using the 3DEXPERIENCE platform in a cloud environment to achieve efficient, industrialized construction practices and BIM Level 3 adoptions.

In the opening session, speaker Marty Doscher (Vice President, Architecture, Engineering and Construction, Dassault Systèmes) discussed how 3D adoption has spread through the Architecture, Engineering and Construction industry and that now is the time to evolve to BIM Level 3.

This session explained how 3DEXPERIENCE Business Solutions provides the new and innovative scheme of design and construction processes delivering Building Life Cycle Management.

Industrializing Construction: Industry Solutions Based on Best Practices from Manufacturing

Peter Terwilliger (Solution Experience Director, Architecture, Engineering and Construction, Dassault Systèmes) demonstrated Dassault Systèmes Industrialized Construction solutions, featuring project modeling applications built on the cloud-based, collaborative 3DEXPERIENCE platform.

The 3DEXPERIENCE platform interface is beautiful and looks like easy to use”
– 3DXForum AEC track attendee 11/11/14

The comprehensive project management and execution solutions leverage the power of 3D to efficiently and consistently cover construction project requirements end-to-end, from planning to fabrication.

Lean Construction Industry Solution Experience by Dassault Systèmes Read the rest of this entry »

Why Products Are No Longer Enough: Consumers Today Buy Experiences

By Therese

Take a minute and think about the products you manufacture. Whether it’s in the area of High Tech, Consumer Goods, Transportation & Mobility, or any other industry, at the end of the day, it’s what motivates consumers to purchase that matters the most. And what motivates them more than the actual experience?

The consumers of today buy experiences—products are no longer enough. At the 3DEXPERIENCE FORUM North America, you can learn how to go beyond delivering great products and move to creating memorable experiences for your customers. Virtual Reality presents a significant impact on your customers and use of DELMIA solutions can take them there. Find out how we can help you manage and deliver the right product experience to your customers around the world.

Manufacturers like you can provide memorable experiences for customers using DELMIA solutions. We’ll help you navigate the future by enabling innovation and collaboration across the business ecosystem. DELMIA provides businesses like yours with 3DEXPERIENCE universes to improve the real world of Global Industrial Operations. Our DELMIA experts will be on hand to show your how you can meet your customers’ expectations for a unique, highly-personal experience tailored to their needs.

3DEXPERIENCE_Forum_Vegas_PMH_Bkft_Nov14

Join Us for the 3DS Brand Leader’s Breakfast with Patrick Michel

Hear more about the latest advancements in manufacturing at the 3DEXPERIENCE Forum North America from DELMIA’s VP of User Experience and Marketing, Patrick Michel. Patrick will reveal how to go beyond delivering great products and move toward creating memorable experiences for your customers. Meet with him on Wednesday November 12 at 7 A.M. to hear how. When registering here, be sure to check the “3DS Brand Leader’s Breakfast” option.

After the forum, continue the technical conversation on Manufacturing. Go where all the experts are. Join the conversation at a DELMIA Community now!

Spotlight on Dr. David Gerber: Building a Storied Career Around Easing Design Complexity

By Akio
Paradigms in Computing

“Paradigms in Computing: Making, Machines, and Models for Design Agency in Architecture”
by David Jason Gerber and Mariana Ibanez

Today Dr. David Gerber serves as assistant professor of Architecture and Civil and Environmental Engineering at the University of Southern California, but the title he claims is far simpler than his multi-disciplinary research aims.

The son of an engineer and a computer scientist, Gerber has called many countries (and at one point, a sailboat) home, and his work today reflects that blend of technological interests and global perspectives. A design architect by training, Gerber has worked for some of the world’s most innovative architecture and technology firms, including Gehry Technologies and Zaha Hadid Architects.

Since then he has served as professor, lecturer, author, and founder of several technology startups, but his work revolves around one theme: the intersection of architecture, design with computation, and technology.

Tweet: Building a Storied Career Around Easing #Design Complexity @Dassault3DS #BIM #AEC http://ctt.ec/1Tf11+Click to tweet: “Building a Storied Career
Around Easing #Design Complexity”

Finding A Better Way

It was during his time with Zaha Hadid Architects more than 14 years ago that Gerber says he discovered the lesson that would set his career trajectory.

That path, as he describes it, has been “to develop parametric skillsets, technologies, and knowledge to better equip designers to handle real-world complexity, while maintaining the highest level of quality in design possible.”

Gerber had won the title of project architect and manager for a massive new project: the One North master plan in Singapore. The design called for a 30-year master plan for a city of 200,000 people, with 5 million square meters of gross floor area over 200 hectares of land.

At that time, parametric design wasn’t a term ever heard in architecture, but the connection of information it allows was greatly needed by such a complex project.

“There weren’t any tools for me to appropriately manage my responsibilities, which was to link the data to my geometry while my geometry was changing on an hourly basis,” Gerber recalls. “And the data sets were enormous.”

Ultimately, Gerber developed a program that linked this information. However, he left the project thinking, “There has got to be a better way to enable good design, while not losing the bidirectional impact from geometry to data, and data to geometry.”

Exploring Parametrics

The Singapore master plan was a project with a painful lesson, learned under a tight schedule and cost constraints, among other challenges. Yet Gerber knew the tool he had commissioned while working on the project—what he calls the first parametric urbanism tool—was a first step toward smarter design.

 From Zaha Hadid Architects, Gerber went on to Harvard’s Graduate School of Design to pursue his doctorate. It was in a class taught by his advisor that Gerber discovered CATIA®.

It was among the first classes in which architects were instructed on CATIA, and it was eye-opening for Gerber to realize that there already existed technologies in engineering disciplines that he and his colleagues had tried to duplicate in the architectural setting.

“This became the 4-year trajectory of my PhD studies, in which I wrote one of the first PhDs in architecture on parametric design,” Gerber says.

His early experience in CATIA, through classes and work at MIT’s Media Lab where he was appointed as a research fellow, became an asset that helped Gerber earn an internship at Gehry Technologies, where he was able to further develop this knowledge for architecture.

Since then, through lectures, teaching and publications, Gerber has set out to help others realize the “better way” of delivering highly complex projects.

Removing Uncertainty

Gerber believes that parametric design tools and the shift to 3D design have become so valuable to designers because they help address the problem of uncertainty that is characteristic of design.

“As designers, we have a huge amount of responsibility because our visions carry with them 100- to 200-year lifespans and life cycle costs,” Gerber says.

Tweet: Our #AEC visions carry 100- to 200-year lifespans and life cycle costs @Dassault3DS #BIM http://ctt.ec/dawBd+Click to tweet: “Our #AEC visions carry
100-to 200-year lifespans and life cycle costs”

Given this duration, he sees design as inherent with enormous uncertainty. As a result, Gerber says, “It’s our duty to enhance the design process, and therefore the design product, with more and more intelligence.”

Parametric and generative design systems are one key for linking otherwise fragmented expertise in the AEC industry and applying it to accurately achieve the complex aims of today’s projects.

Parametric design mode, image courtesy of David Gerber

Image courtesy of David Gerber

Of course, there is room for more innovation in this new approach toward integrating project expertise. Gerber describes his world today as being about solving the problems that lie at the intersection of architecture, engineering and construction through an emphasis on the humanistic expression of design and integrating the innovations in the computer science field.

“My ultimate aim is to provide higher fidelity information, and capture higher fidelity knowledge to better equip the architect and designer,” Gerber says.

3DEXPERIENCE Forum 2014

David Gerber is a featured speaker along with Becher Neme and Kerenza Harris at the upcoming 3DEXPERIENCE Forum in Las Vegas, November 11-12, 2014.

Dr. Gerber will present the evolution of CATIA-based teaching, consulting, and research through the lens of 12 years of experience. The talk will highlight the importance of bottom-up and top-down educational and research strategies, and will link to the needs of AEC industry challenges.


Related Resources

Learn more about David Gerber’s work

Learn more about Façade Design for Fabrication

Register for the 3DEXPERIENCE Forum Las Vegas, November 11-12, 2014

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