Horse Riding 3DEXPERIENCE: Technological Backstage

By Aurelien

From March 14 to 16, 2014, Dassault Systèmes participated in the international showjumping event ‘Saut Hermès‘ held in Paris and broadcast worldwide on Eurosport TV channels. There, we provided a first of a kind 3DEXPERIENCE for TV viewers to get more insights about the art of showjumping. Watch this video to see it in action:

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I wanted to learn more about the backstage of this project so I went for a chat with Muriel Descamps, Experiential Lab Specialist at Dassault Systèmes.

Q: The movement of the horse and jumper look pretty natural, how did you capture those movements? With motion capture?

Muriel: No, we used videos of a professional jumper (Pénélope Leprevost) and her horse in order to come up with the 3D models. From there, we ended up with more than 100 animation sequences for the horse and the jumper (trot, gallop, various jumps, etc). When we showed the final result to Ms. Leprevost, she not only recognized her avatar, but also the horse she was riding! It was a great recognition of our work.

Q: What happened next once you had the 3D models of the horse and jumper?

Muriel: So we had the realistic models, but they still needed to be fine tuned with an equestrian expert. We worked with showjuping champion Michel Robert for that matter. In particular, he helped us refine stride animations, by tuning stride distance and speed parameters in our app. His help was immensely valuable to come up with animation sequences as close to the reality as possible.

Watch Michel Robert interact with the project team:

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Q: So I guess you were all set to run the show by then?

Muriel: No, we still had to integrate the actual course! One challenge here was that we could get the course design only 48 hours ahead of the event, because of confidentiality reasons. So 48 hours before the show, the course designer hands us out a… *printed* copy of the course design. That was the other challenge! Nevertheless, we managed to integrate the course design in time. The course designer was not only able to experience his course design in 3D, but he was also eager to make last-minute changes in the course design! Changes that he would otherwise figure out only later when on the ground…

Q: That sounds cool! Tell me what’s next?

Muriel: Something that we’d like to integrate is actual data coming from sensors and cameras, and revert this data back into the virtual world. This could be very useful for the jumpers, the trainers, course designers and TV viewers to better understand, compare and explain the jumpers performances. Here, we chose to focus an equestrian sport, but we could imagine repurposing the same app for other sports such as golf, ski, tennis, Formula 1… we just have to dream it!  :-)

Marketing in the Age of Experience with RTT

By Aurelien

RTT logoEarlier today, we announced our intent to acquire leading provider of high-end 3D visualization solutions RealTime Technology (RTT) AG. Throughout its history, Dassault Systèmes has shown a track record of selecting acquisitions for the complementarity they offer to our existing technology. RTT is no exception for that matter, and brings best-of-breed realtime 3D visualization technology that beautifully complement our solutions.

But RTT also comes up with something different. Besides great technology, the hidden gem of RTT is a team of extremely talented people building awesome 3D digital content. Don’t take my word for it, watch RTT’s Showreel for yourself!

You got it, it’s not only about the software, but also services and content.

Listen to RTT co-founder Ludwig A. Fuchs and our own Monica Menghini explain further about this:

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Now let’s talk a little bit more about RTT as a company. Founded in 1999, RTT is headquartered in Munich, Germany, but spans over 15 locations across the globe. RTT has been a rapidly growing team of more than 750 people, and has most recently welcomed Bunkspeed as part of the team.

RTT Facts and figures

RTT Worldmap

We’re thrilled to welcome RTT’s team! :D With combined technologies, service excellence and content production, we will reach a new step in delivering 3D experiences to the final consumers by closing the loop between engineering and marketing. Marketing in the Age of Experience.


Dassault Systèmes’ Biggest Ever North American Customer Forum Kicks off In Vegas

By Elena

More than 50 years ago, Elvis Presley sang the song that became Sin City’s unofficial anthem, Viva Las Vegas:

Bright light city gonna set my soul
Gonna set my soul on fire

Did we set some souls on fire today? Perhaps … with a bevy of impressive keynote speakers – some 70% more customer presentations than last year – at our 3DEXPERIENCE Customer Forum, being held this year at the beautiful ARIA Resort and Casino in Las Vegas.

Today’s event kicked off with an opening presentation by Bruno Latchague, Managing Director for North America, followed by a company overview given by SIMULIA CEO Scott Berkey.

Bruno Latchague opens up Day 1

Scott Berkey, SIMULIA CEO

Next on stage was noted industrialist Lynn Tilton, who has made a habit of buying distressed businesses and turning them around.  In fact, she was featured in last week’s Wall Street Journal Tip of the Week video. In her inspiring speech, the Yale-trained poet stated: “I feel like I stand at the nexus of dream, reality, history and the future,” and that future hearkens to America’s past—manufacturing. “America missed a generation of manufacturing” and she’s dedicated to working hard—and innovating—to make sure that the country makes up for lost time.

Keynote speaker Lynn Tilton

Following some executive comments on her speech from Latchague and CEO and President Bernard Charlès—and a discussion of the company’s 3DEXPERIENCE platform from Monica Menghini, Executive Vice President, in charge of Industry, Marketing and Corporate Communications, Tilton’s inspiring speech naturally transitioned to Dassault Systèmes’ customers and some of their amazing innovations.

Latchague, joining Tilton and Dassault Systèmes CEO and President Bernard Charlès

Bernard Charlès

onica Menghini

The showcased customer innovations included:

  • A virtual test drive of a new Tesla vehicle, designed on-the-spot from the stage;

Olivier Sappin, Vice President, Transportation and Mobility Industry, Dassault Systèmes; and Paul Lomangino Director of Engineering, Tesla Motors

  • A fascinating presentation from SHoP, developers of Brooklyn’s unique Barclays Center, the nation’s highest-grossing sports and concert venue last year and a lynchpin for re-development of a previously underserved Brooklyn neighborhood. SHoP also showed a pre-fab, “Post-Sandy” 3-family home it is developing in Red Hook, Brooklyn;

Jonathan Mallie of SHoP, showing off a recent project in New York’s Meat Packing District

  • Pratt & Whitney discussing the ongoing innovation in its venerable, 50 year-old PT6 airplane engine;

Pratt & Whitney Canada’s John Wyzykowski

  • A sure-crowd pleaser: MWV leading off its presentation by saying, “I’m mostly going to talk about beer,” and talking about the future of beverage packaging, including the company’s use of innovative 3D tools such as CATIA Natural Sketch to dramatically cut down the time it takes for them to bring packaging ideas to reality;

  • Andrew Gaynor of the America’s Cup-winning Oracle Team USA talking about their amazing comeback victory and use of Dassault Systèmes solutions to make that happen.

Andrew Gaynor of the America’s Cup Winning Team Oracle, with Latchague

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The audience watched a video highlighting the greatest come back in sailing history

The afternoon was spent with a series of six industry-focused breakouts featuring numerous customers discussing the value of the 3DEXPERIENCE to their business. The day ended with a networking reception for employees, customers and partners.

Like The King, we’d need more than “24 hours in a day” to talk about all the great things being done by Dassault Systèmes’ customers – and we will have a second day tomorrow that will be equally exciting, highlighted by presentations from entertainer (addressing the audience via Skype) and Enrique Legaspi, the chief of staff for his foundation.

To follow the event in real-time on Twitter, search for hashtag #3DXforum, or visit our 3DXforum live dashboard. It continues through Wednesday evening.

Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.