Modul’Air: Design Thinking and Simulation Technology Help Redesign Public Transportation

By Akio

Tweet: The Future of #UrbanMobility: Pods, Cables, and In-Building Stations #AEC @Dassault3DS http://ctt.ec/VqLwR+

Click to tweet: “Designing a #Sustainable and
Painless Public Transportation System”

Modul’Air, a finalist for the prestigious International Design Excellence Awards (IDEA), offers a radical rethink of the urban mobility experience.

A central goal of the new public transportation system redesign was to harmonize human activity and nature in the French city of Grenoble.

The result is an innovative system of pods, transporting passengers and freight, which seamlessly connect, scale up and down according to volume patterns, and integrate with ground transportation modes.

The resulting passenger experience is extraordinarily painless and transparent—an obvious solution in hindsight. By design, Modul’Air lowers the barriers to utilizing public transportation and frees up ground space for a healthier environment and higher quality of life.

ModulAir-Experience-copy

redesigntransport

Eiffage’s Foresight Lab, Phosphore, and Dassault Systèmes Design Studio collaborated on the development of the Modul’Air experience.

In the process, Eiffage forged strategic partnerships with new business partners, in particular cable infrastructure builder POMA. Modul’Air project contributors leveraged the 3DEXPERIENCE® platform, which is now available on a cloud environment.

The Dassault Systèmes Design Studio provides holistic design innovation and implementation services for any industry. Design Studio partners become actors of innovation, bringing human understanding to the design process through advanced visualization, social collaboration, and decision-making applications.

3DEXPERIENCE Forum 2014

The Design Studio will be presenting alongside Kerenza Harris and Becher Neme at the upcoming 3DEXPERIENCE Forum in Las Vegas, November 11-12, 2014.

Learn more or register for this event.

Tweet: Designing a Sustainable and Painless Public Transportation System #AEC @Dassault3DS http://ctt.ec/2a0K6+

Click to tweet: “The Future of #UrbanMobility:
Pods, Cables, and In-Building Stations”

 


Related Resources:

International Design Excellence Awards

Industrialized and Collaborative Construction

3DEXPERIENCE Forum, Las Vegas, November 11-12

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3DEXPERIENCE Partner Forum: Business Together in the Age of Experience

By Aurelien

CEO Bernard Charlès on stage at 3DEXPERIENCE Partner Forum 2014

2014 was the first global edition of our 3DEXPERIENCE Partner Forum (held in Paris, July 9-10, 2014) gathering nearly 1000 attendees (with business, education, services and technology partners). See what attendees shared from the event with our tweets mash-up below. Want to make sure you never miss a Dassault Systèmes event happening near you? Download our 3DS Events App today:-)

Click here if you can’t see the Storify mash-up below.

 

 

The Digital Revolution and the Consumer

By Celia

The digital revolution and the consumer, an interview with Marie-Axelle Loustalot Forest, Partner at Kurt Salmon.

Social media, mobility, digital commerce… what is the impact on consumer behavior?

There are 4 steps to the buying process: product search, product selection, transaction and becoming the proud owner of the product.  These 4 steps used to take place almost exclusively in a physical store.  Today, the customer’s route to purchasing a product is more complex and more diverse. Today’s consumer wants to buy a product anytime, anywhere and using the channel he/she prefers: retailers who have developed several channels can take advantage of a higher “share of wallet” that those who have just one channel. With the extended use of smartphones and tablets, consumers have internet in their pocket sort of speak. This means that he / she can surf on competitive website while shopping in a physical store.  Retailers must take into consideration this new competitive environment and the ability for consumers to compare prices in real-time.

How to optimise your multi-channel experience ?

  1. Don’t force a channel over another.  Consumers like the freedom to choose their channels.  This means that all channels must be equal.
  2. Retailers must acquire a unique vision of their customers whatever the channel : setting up a unique customer database, capture all customer interactions, before, during and after a purchase, be able to identify a customer whatever the channel used.
  3. Merge online and offline environments, especially when it comes to promoting product offers: create the best experience possible of a product knowing that the consumer cannot try the product on internet, and leverage the use of digital device in physical stores to enrich product perception. For example the different usages of a product.

Marie-Axelle Loustalot Forest, Partner at Kurt Salmon, will be speking at the 3DEXPERIENCE Customer Forum on Oct 15th, 2013 in Paris

 


 

Révolution digitale et consommateurs, Marie-Axelle Loustalot Forest de Kurt Salmon nous répond.

Media sociaux, mobilité, digital… en quoi cela change le comportement consommateur ?

Un processus d’achat se décompose en 4 étapes : recherche de produits – sélection d’un ou plusieurs produits – transaction – prise de possession du produit. Autrefois, ces 4 étapes se produisaient essentiellement en magasin (exception faite de la vente par correspondance). Aujourd’hui, les parcours clients sont plus complexes et beaucoup plus divers.

Le consommateur veut désormais acheter ce qu’il veut, où il veut et comme il veut : les distributeurs qui proposent plusieurs canaux d’achat capturent une « share of wallet » plus importante que ceux qui ne propose qu’un seul canal d’achat (ou de vente…)

Avec les smartphones et les tablettes, le consommateur emmène tout l’Internet avec lui, partout avec lui. Il amène donc en magasin non seulement le site de l’enseigne, mais également tous les sites concurrents de celui de l’enseigne. Les distributeurs doivent tenir compte de cet environnement concurrentiel élargi, et, notamment, de la capacité du consommateur à comparer rapidement les prix de toutes les enseignes.

Comment optimiser son expérience multi-canal ?

  1. Ne jamais pousser au choix d’un canal plutôt qu’un autre : le client veut pouvoir choisir lui-même dans quel canal il achète. Ceci implique d’avoir des systèmes de rémunération qui ne favorisent pas un canal plutôt qu’un autre.
  2. Se donner les moyens d’avoir une vision unique de son client, quel que soit le canal dans lequel il achète : mettre en place une base clients unique, et capturer toutes les interactions de l’enseigne avec ce client, avant, pendant et après l’achat; reconnaître son client dans tous les canaux
  3. Faire converger les mondes offline et online, notamment pour ce qui concerne la mise en avant de son offre produit : créer la meilleure représentation possible du produit sur son site Internet, pour parer au fait que le client ne peut toucher ou essayer le produit, et utiliser le digital en magasin pour enrichir la perception du produit, notamment en en montrant les usages possibles

Marie Axelle Loustalot-Forest, Associée chez Kurt Salmon  participera au 3DEXPERIENCE Customer Forum à Paris le 15 octobre 2013, en tant que conférencière pour l’industrie Biens de consommation et distribution.

 



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