The Future of Package Design – Beyond the Box

By David
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Package design technology is on the rise, and so are its expectations to create and deliver.

Meeting consumer demand used to mean creating the best product available. But times have changed. Today’s consumers aren’t as easy to please. They’ve come to expect sustainable and eco-friendly packaging in their retail products, as well as a commitment from brand manufacturers to share these environmentally-conscious values.

As Consumer Packaged Goods and Retail companies shift greater focus towards rethinking packaging design, they need answers to meet these growing demands for sustainability. Brand manufacturers must now create packaging designs not only with increased functionality and greater efficiency, but with stronger shelf performance.

To do this, they’ll need to explore innovative avenues for devising new packaging design strategies. But before they can even think about to incorporate new design features, CPG and retail companies must have their design processes down to a science, or they’ll quickly find themselves grouped with the statistical majority of package failures.

Today’s plastic bottle takes 450 years to decompose. Could tomorrow’s bio-plastic do it in 5?

As if appealing to consumer values and contributing to the environment wasn’t enough, packaging designers concentrating their efforts on sustainability have been quick to discover the potential economic benefits in using renewable materials. For example, manufacturers have found that minimizing the use of corrugate cardboard in packaging has potential to reduce shipping costs, decrease the potential for product damages, and even save shelf space.

The solution for recyclable package designs calls for optimizing resource management and energy consumption, while integrating reusable elements. Packaging suppliers and design agencies need sophisticated research tools to manage these complexities. To avoid falling into a tangled process of redundant rework and organizational disconnect, inventing the next packaging breakthrough requires the means to navigate the design cycle – and it starts with the ability to control what you create.

Can package designers do more with less?

Today, we can make 3 tin cans with the same amount of material it used to take to make just one.

Packaging manufacturers have made this possible by learning to innovate through re-creation – taking existing elements and exploiting previous design assets, then applying them to new concepts. But testing the feasibility of a physical prototype takes time and resources many packaging innovators don’t have. And with 50 percent of new packaging performing worse than what its replacing, innovators need every tool available to make sure their end product functions the way it should.

Did you know:

Integrating design, engineering, and simulation can cut design time 50 percent and lower material costs 30 to 50 percent while improving sustainability and consumer delight?

What package designers need is an application built around the innovation process from “concept to shelf.”  In order to apply existing packaging concepts into new geographies with minimal investment of time and resources, design teams need to be able to collectively assess multiple sources of data and share all of their digital assets across a unified virtual dashboard. Instead of relying on other agencies and suppliers for what they need, the ability to instantly access and reuse previous designs, labels, and materials, expedites the innovative design process and increasing productivity.

To accelerate expansion into new markets, packaging designers must be able to adapt designs for line extensions, new sizes and local preferences quicker than competition. From executing change order requests with “where used” analyses, to simulating mold, manufacturing, and package performance, synchronizing product data across a single platform allows package designers to bring products to market faster and more efficiently.

By integrating design, marketing, engineering, and manufacturing systems across a single business platform, packaging manufacturers can bridge the gaps responsible for undermining the innovation process and avoid costly rework, delays, quality issues and recalls.

And like all innovators seeking to eliminate uncertainty, package designers looking to ensure their new initiatives deliver the results they want know that when it comes to concept development; seeing is believing.

Could we see our creations before we craft them?

Brand manufacturers have no more than 8 seconds to “wow” a potential buyer. With more than 40,000 different products on retail shelves, brand manufacturers simply can’t afford to let their products go unnoticed. To ensure packaging innovations effectively communicate value and stimulate customer engagement, CPG and retail companies must be able to uncover true shopper insights in the context of a realistic retail environment.

This is why brand manufacturers, design agencies, packaging suppliers and artwork designers need a virtual template for integrating visual creation, digital comparison, system of record, proofing tools to eliminate errors throughout the packaging design cycle. Using a cloud-based technology, all parties throughout the supply chain can instantly monitor individual contributions made onto each stage of the design process to ensure brand consistency across multiple product lines.

Creating and testing new packaging concepts virtually is critical in guaranteeing product shelf success. This virtual interface provides stronger visualization and design sharing, allowing technical packaging engineers to collaborate with industrial designers. Together they can identify optimal design strategies, explore package feasibility from conception, and select the best packaging candidates based on consumer feedback and manufacturability. With the means to image how design concepts will look alongside competition, brand manufacturers can ensure all key design elements of the “perfect package” are translated on the shelf, without losing sight of the finished product.

If brand manufacturers wanted to increase design performance while beating the clock of competition – could they do it?

The answer is yes. And it starts with visibility.

Brand manufacturers are realizing more and more every day that when it comes to the package design world, creating the box starts with thinking beyond its walls. But collaboration is a team effort. And with the added complexities of consumer demands and industry standards, brand manufacturers wanting to thrive in a competitive marketplace need to be able to see the big picture. They need a partner that not only understands the cycle for inventive package, but can virtually lead them throughout the process.

Consumer Product Goods and Retail companies need to appeal to the mass market, while addressing a social agenda of implementing sustainable packaging design methods along the way. Brand manufacturers who can succeed in creating a packaging design that delivers both enhanced consumer value and sustainability benefits will drive consumer engagement and brand interaction. And craft a legacy of winning products at shelf. By managing the complexities of design with Perfect Package, brand manufacturers and packaging suppliers have the power to illustrate what change will mean for the future of packaging and help us realize that future…sooner.

Discover package designs trends today’s consumers are demanding and what brand manufacturers are doing to create them.

Download the “Future of Packaging” report to learn:

  • New trends in sustainable packaging
  • How packaging can influence shoppers
  • Key technologies to accelerate design efforts

…and how Dassault Systèmes helps brand manufacturers foster a deep connection between retail companies and their shoppers, through innovative packaging design.

There is a better way to develop new packaging which avoids costly mistakes and delays, the Dassault Systèmes Perfect Package 3DEXPERIENCE® can help cut design time and costs by 50% while virtually eliminating potential quality issues and recalls.

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Spotlight on Lionel Lambourn of Syntegrate: Looking Beyond BIM to Improve Construction Efficiencies

By Akio
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4screen

Admiralty Station, Hong Kong

Lionel Lambourn, director of Syntegrate, first gained familiarity with the possibilities afforded by BIM during his studies at the Southern California Institute of Architecture, before putting those possibilities to use at Gehry Technologies. During his tenure there, he helped set up the company’s Middle Eastern branches, using BIM tools in real-world applications.

Lionel L. Lambourn, Director, Syntegrate

Lionel L. Lambourn, Director, Syntegrate

It was that firsthand exposure to the ways that technology can boost efficiency in the construction process that led Lambourn to launch Syntegrate. The consultancy’s name was coined to describe the company’s focus on “synthesizing disciplines and integrating technologies.”

Why integrated technologies? As Lambourn quite simply explains, construction is a highly integrated discipline. It requires the work and knowledge of multiple disciplines to create something so complicated as a building, but it’s often at the intersection of trades where problems arise.

Today’s advanced software technology can easily be leveraged to ease the coordination required among building professionals and smooth the transitions of trades and materials.

Click to TweetClick to Tweet: “#Construction requires multiple disciplines;
problems arise at intersection of trades”

“In this day and age I see integration of technology as the best way to address some of the accepted, in-built assortments of waste and inefficiency in the construction industry,” Lambourn says. “Our mission at Syntegrate is to leverage technology to realize our built environment more appropriately, more efficiently and more sustainably.”

An Environment of Waste

Waste and inefficiency, Lambourn says, are the single biggest challenges faced today by the architecture, engineering and construction industry.

“I believe waste and inefficiency overwhelm all the other issues and encapsulate all the challenges that we face in the industry,” he says. He offers an example to put this into perspective:

“By some reports, worldwide construction and buildings consume 40 percent of the world’s energy. However, we can conservatively estimate from available data that 20 percent of construction ends up as waste. To make these numbers more tangible, let’s put these numbers in the context of national GDP—worldwide construction is comparable to the size of China’s economy and each year the entire output of Spain is wasted.”

Click to TweetClick to Tweet: 20% of #construction ends up as waste.
How can we do better?

Lambourn sees much of this waste and inefficiency could be solved by better coordination among contractors — a collaboration that could be easily facilitated by the integration of technology such as BIM.

A Tool for Coordination and Visualization

download

Admiralty Station, Hong Kong

Lambourn offers as a case in point Syntegrate’s work on the Admiralty Station, part of the South Island Line (East) Project, which will become the first four line interchange in Hong Kong.

The ongoing underground excavation and building work, which poses its own inherent risks, is being undertaken adjacent to the existing Island Line and Tsuen Wan Line, and the busy existing Admiralty Station – all within a densely populated area with many other underground structures in close proximity.

MTR Corporation, the owner of the project, recognizes the return on investment that they stand to gain from the comprehensive implementation of BIM on their many Projects, from construction through to operation.

The general contractor on the integrated Admiralty Station—a joint venture of Kier, Laing O’Rourke and Kaden (KLKJV)—were early adopters of BIM technology and are certainly at the forefront of the global construction industry in the implementation of BIM on their projects.

For Admiralty, the joint venture has chosen Dassault Systèmes’ 3DEXPERIENCE Platform as their BIM platform. Syntegrate works closely with the joint venture to refine its construction sequencing, from the coordination of excavation to concrete pours to formwork erection. By carefully scheduling each step, the general contractor has been able to execute each phase of this highly complex project with minimal rework, which in turn reduces schedule delays.

Moreover, the solution provides the joint venture with a visualization of the complicated underpinning work required to support the existing rail lines and platforms which remain in operation throughout construction.

Repeated simulations of the onsite work helps the construction team to effectively “practice” and perfect its planning, Lambourn says, so that when workers move onsite they are able to perform their work correctly the first time. This allows the joint venture to realize a dramatic reduction in waste of time and materials.

rebar.junction

Admiralty Station Rebar Junction

Broadening Technology Solutions

As projects become more complex, Lambourn believes that the use of BIM technology is a strong first step toward improving the collaboration of architecture, engineering and construction professionals. And he sees many opportunities to bring other technologies to bear, especially given the pace at which new technological advancements are happening.

“These days, we need to broaden our focus of technology to consider technologies such as 3D laser scanning, 3D printing, and even the use of drone technology to improve the way that a building is delivered,” Lambourn adds.

Click to TweetClick to Tweet: “We need to broaden our focus of
#technology for #AEC”

On the Admiralty contract, KLKJV utilizes 3D laser scanning extensively to capture the as-built conditions of the tunneling works at a level of precision that was not available several years ago and that is unachievable by orthodox survey methods.

“When the laser scan is introduced into the BIM platform, we can determine, exactly, how much over-break (excess excavation) has occurred and where any areas of under-break (insufficient excavation) exist. By repeated laser scanning as they proceed, the joint venture can optimize their works so that they achieve just the right amount of over-break with no areas of under-break, ensuring the highest levels of construction quality.”

Using integrated technology is but one solution to what Lambourn sees as a two-pronged approach to solving construction inefficiency.

Realistically, Lambourn says, “We would be naïve to think that the industry alone could tackle such a large problem of waste and inefficiency. Something like that has to come not only from the industry but also from a governmental level.”

Lambourn suggests that governments may need to step in to reward the reduction of waste and efficiency, ensuring this becomes a market factor that the industry must build into the way it does business.

Case in point: Lambourn notes that the industry still relies heavily on the delivery of 2D, paper drawings for contractual permissions.

“A building could be done completely paperless and much more efficiently through a 3D environment. However, governments need to come to the table and recognize that, and change the way that the legislation around the procurement of buildings is formulated so that there is not a real and contractual reliance on paper drawings.”

That doesn’t mean that architecture, engineering and construction practitioners should sit back and wait for governments to do something, however.

By becoming involved with organizations promoting and standardizing the use of BIM, the industry can help determine future technology requirements. Lambourn expects governments initiatives will spread more widely.

For example, the UK government has committed to what they call a “Level 2” BIM implementation by the year 2016 and several months ago, the strategic plan for “Level 3” BIM implementation was released under the title of “Digital Built Britain.”

Click to TweetClick to Tweet: Lionel Lambourn of Syntegrate:
Looking Beyond #BIM to Improve #Construction Efficiencies

Related Resources

Syntegrate website

Collaborative, Industrialized Construction from Dassault Systèmes

Realistic Simulation Supports Expansion of the London Underground

By Akio
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Dubbed “one of the most complex tunneling projects in the U.K.,” the Bond Street Station Upgrade (BSSU) project is being carried out to satisfy growing traffic demands within London’s busiest shopping district, the West End.

Upon its completion, Bond Street Station’s daily passenger numbers are expected to rise from 155,000 to 225,000.

A project this complex in nature has to consider the existing tunnel infrastructure, as well as the stress and strains imposed by the surrounding soil layers for the development of new tunnels.

Dr. Sauer and Partners was contracted to provide such tunneling expertise. The company took on responsibility for preliminary-to-detailed design and construction on all BSSU sprayed concrete lined (SCL) tunnels.

Tweet: The Bond Street Station Upgrade utilized realistic #simulation to test preliminary tunnel designs. @Dassault3DS #AEC http://ctt.ec/X4UWh+Click to tweet: “The Bond Street Station Upgrade utilized
realistic #simulation to test preliminary tunnel designs.”

 

Using FEA simulation, they were able to virtually test the ground through which the tunnels are being dug alongside the existing tunnel structures.

Model1.000

This realistic assessment enabled them to improve upon the preliminary design, as well as bring greater confidence to the overall approval process.

To learn more, read the case study, “Tunnel Vision” to see how realistic simulation plays an important role in tunnel excavation.

We also encourage you to download the whitepaper by Ali Nasekhian, Sr. Tunnel/Geotechnical engineer at Dr. Sauer and Partners, which highlights the merits and shortcomings of large 3D models in tunneling.

Tweet: Realistic #Simulation Supports Expansion of the #LondonUnderground @Dassault3DS @3DSAEC #AEC #BIM http://ctt.ec/dU4NO+

Click to tweet this article.

 


Related resources:

White Paper: “Mega 3D-FE Models in Tunneling Bond Street Station Upgrade Project”

Case Study: “Tunnel Vision”

Collaborative and Industrialized Construction Solutions

SIMULIA Solutions page



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