Spotlight on 3-im: Bringing a World View of BIM to Italy

By Akio

 

Edmondo Occhipinti founder and Director of 3-im

In some ways Edmondo Occhipinti, founder and director of BIM consultancy 3-im, is starting from the ground up—again.

Occhipinti spent more than eight years with Gehry Technologies, working from his role as a consultant to ultimately manager of the company’s European and South American divisions.

During that time, he grew from an individual with strong technical knowledge of 3D technologies to a manager who taught others how to apply these tools.

Now, in his new role with 3-im, Occhipinti is teaching a whole new group of players how advanced modeling can solve some of the most complex challenges facing the AEC industry.

Tweet: @treiemme is teaching players how 3D modeling can solve the complex challenges facing the #AEC industry @Dassault3DS http://ctt.ec/UOVub+Click to tweet: “@treiemme is teaching players how 3D modeling
can solve the complex challenges facing the #AEC industry”

Tech-Created Challenges

Many of these challenges are created by the technology tools used most widely today.

For example, on the project management side, one of the greatest problems Occhipinti sees is the fragmentation among systems.

“Every single department is on its own system,” he explains. “There is no integration among planning, procurement, etc., and everything is spread out on a thousand different documents that are really not connected at all.”

This fragmentation leads to problems in communication, errors and emailed updates that are outdated almost before they are sent.

Then, there are issues of scalability.

Many façade contractors already are using 3D technologies. The challenge, however, is finding a scalable solution that allows them to grow their business beyond one scope. Products suitable for coordinating the sizing of 300,000 cladding panels haven’t always been able to handle the highly detailed engineering of smaller components — or smoothly interface among these details.

3-im, a Dassault Systèmes partner, has heard time and again the surprise of clients who realize a solution already exists that can improve coordination among trades and components.

A New 3D Market

That surprise often comes because the Italian industry is relatively new to 3D design possibilities.

The country is home to some of the strongest construction companies in the world, particularly in the field of infrastructure. Many of these players have branched out worldwide and have led to the rise of smaller supporting players.

The painful irony, however, is that many of these companies are struggling in the regional market, even as they grow internationally, due to the ongoing economic crisis inn which Italy is mired.

It’s within this unique contradiction that Italian contractors are beginning to ask about 3D technology. Occhipinti notes that as a result of these economic forces, Italy has been moving much slower than some of the Northern European countries into its use of technology tools.

“What we’re seeing is these companies that are now technically very strong, but technologically very weak,” Occhipinti says.

That is about to change.

A Partner in the Process

Because many of these contractors have offices around the world, these Italian companies are comparing their capabilities to joint venture partners that are prepared to bid on projects requiring 3D delivery.

This recognition is leading many regional projects to seek out partners such as 3-im.

“They are looking at partners in Italy and thinking ‘if I want to get more competitive abroad, where my main market is, I need to be able to compete with the others and bring myself to another level. How do I do that?’” Occhipinti has found.

It’s a question that 3-im is well suited to answer. The company is made up of Italians whose careers have been built on technologically complex projects entirely outside of Italy. Since arriving in Italy in 2013, the company has established work with several major contractors, and is setting out to wow the rest by way of example.

A Complex Example

Among those examples is 3-im’s current work with Morphosis Architects on the San Donato Milanese headquarters of Eni S.p.A., the Italian oil company with worldwide operations.

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The 117 million EUR complex will feature three buildings covering 120,000 square meters. Each building will be connected by various platforms. The double-skin façade is designed with a level of geometric complexity that made 3D design a near necessity.

Tweet: The geometric complexity behind this €117M, 120K-sq-meter complex made 3D design a necessity @treiemme @Dassault3DS http://ctt.ec/3SL01+Click to tweet: “The geometric complexity behind this €117M,
120K-sq-meter complex made 3D design a necessity”

During its design development, Eni decided to implement a BIM process for the design allotment, construction documents and tendering process. “It was looking for a partner that had the experience to run this particular process,” Occhipinti said.

At the start of this project, 3-im found a partner in Dassault Systèmes, finding the company’s 3D technology the perfect product for defining the scale and complexity of the Eni project.

For nine months, 3-im experts have worked to build a dense 3D model for the project, bringing it to LOD 350, which not only represents the shapes and sizes of specific object, but also the interfaces among building systems.

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Occhipinti explains that using 3D helped ease three key areas:

  • Coordination of systems: 3D allowed 3-im to model the work of the different trades that would be involved. Occhipinti notes that many basic 3D programs would not have been enough to handle this coordination — because of the changes that were happening on an almost daily basis.
  • Geometric complexity: The double-skin can be complex to fabricate on its own, but this one employs some fairly unique geometry. In addition, each entry is made up of a double-curvature glass reinforced concrete panel that will ultimately be carved one by one due to their individual designs.
  • Data structure: The model was structured so that all of the necessary materials and specifications, and all of their information and features, was included and could be effectively pulled out of the model as needed. This not only proved helpful with scheduling, but with cost control.

A Fresh Opportunity

Despite the challenges facing Italian design and construction companies, and their partners around the world, Occhipinti sees major opportunities.

“We are living in an extremely complex moment where the global economy is shifting from one phase to the next, and this shift is a great opportunity for every industry to think about itself and propose new ways of improving processes,” he says.

As he points out, the construction industry is infamous for its inefficiency, so at this point there are no wrong answers — except for maintaining the status quo.

“Things like this don’t happen quickly,” Occhipinti adds. “When I started in this industry more than ten years ago, people were saying ‘in five years BIM is going to be standard.’ Five years later we heard the same thing. Things take time to change — and that’s good for us. We have the time to bring new value to the market.”

 

Tweet: Spotlight on @Treiemme: Bringing a World View of #BIM to Italy @Dassault3DS @3DSAEC #BIM http://ctt.ec/3alyT+

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Akio Moriwaki

Akio Moriwaki
Dassault Systèmes’ head of global marketing for the Architecture, Engineering and Construction industry, Mr. Moriwaki led the launch of the groundbreaking Lean Construction Solution Experience and is a member of buildingSMART.


Related Resources:

White paper: Technological Change Brought by BIM to Façade Design

Collaborative and Industrialized Construction 

Façade Design for Fabrication  Industry Solution Experience

The Living Heart Project: Remarkable Progress Achieved Through a Common Goal to Improve Cardiovascular Disease Outcomes

By Helene

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Steve Levine, Chief Strategy Officer for SIMULIA Dassault Systèmes, is passionate about bringing cutting edge technologies from different disciplines to doctors and the patients they treat. In a recent recorded presentation at the 3DEXPERIENCE Forum in November 2014, Levine outlined the need for utilizing these technologies to build better human anatomical models, stating that 95% of all medical devices released to the public have never been tested on the human body.

The Living Heart Project was launched publicly in May 2014 to develop the world’s first realistically functioning computer model of the human heart. This project has made tremendous progress, and the video referenced above includes Levine and Dassault Systèmes President and CEO Bernard Charlès announcing a 5 year collaboration with the Food and Drug Association to develop cardiovascular testing paradigms.

The Living Heart Project relied on Dassault Systemes 3DEXPERIENCE platform to bring together more than 100 cardiovascular specialists from 30 organizations to develop and test the model. In the video, Levine commented that at the outset, bringing together researchers, doctors, medical device companies, and regulatory agencies was a challenging task as information is siloed. The 3DEXPERIENCE platform allowed the specialists to crowdsource the heart model, with each bringing their expertise without sacrificing intellectual property.

The video shows impressive visualizations of The Living Heart model that are, pardon the pun, heart stopping. Levine points out in his presentation that it is the first four chambered 3D heart model that is based on commercially available, validated technology. He also showed that the model can be viewed in different ways, highlighting mechanical stresses important for indications such as heart failure as well as visualizing electrical conductivity which is important for studying heart arrhythmia. Levine also showed how collaborations within Dassault Systèmes were instrumental to visualize The Living Heart in 3D, as a “walk in” model. Additionally, 3DEXCITE provided true to life coloring and features to aid medical students and surgeons.

Levine went on to tell the story of Emily, a girl born with a heart that is literally “backwards,” with right and left ventricles transposed. As the earlier 3D models Levine showed in the presentation illustrated, the heart is not symmetrical, so this defect has caused Emily to have 4 pacemakers by the age of 20. In May 2014 an animated video showed Emily’s story and how the The Living Heart would help diagnose and treat her. Emily’s story is particularly touching for Levine to relay, and the reasons are best explained by him, so we encourage you to watch the entire video of his talk to learn why.

Levine talked about the collection of resources available at 3ds.com/heart which helped to describe the vision of the Living Heart Project to collaborators and to illustrate their progress.  He sees the project as a model to unite other healthcare specialists, medical device companies and regulatory bodies to collaborate around aspects of human anatomy or disease models. The 5 year collaboration with the FDA will increase the number of participating organizations from 30 to 100 and will continue to involve the Medical Device Innovation Consortium of which Dassault Systèmes is a key sponsor.

Why Products Are No Longer Enough: Consumers Today Buy Experiences

By Therese

Take a minute and think about the products you manufacture. Whether it’s in the area of High Tech, Consumer Goods, Transportation & Mobility, or any other industry, at the end of the day, it’s what motivates consumers to purchase that matters the most. And what motivates them more than the actual experience?

The consumers of today buy experiences—products are no longer enough. At the 3DEXPERIENCE FORUM North America, you can learn how to go beyond delivering great products and move to creating memorable experiences for your customers. Virtual Reality presents a significant impact on your customers and use of DELMIA solutions can take them there. Find out how we can help you manage and deliver the right product experience to your customers around the world.

Manufacturers like you can provide memorable experiences for customers using DELMIA solutions. We’ll help you navigate the future by enabling innovation and collaboration across the business ecosystem. DELMIA provides businesses like yours with 3DEXPERIENCE universes to improve the real world of Global Industrial Operations. Our DELMIA experts will be on hand to show your how you can meet your customers’ expectations for a unique, highly-personal experience tailored to their needs.

3DEXPERIENCE_Forum_Vegas_PMH_Bkft_Nov14

Join Us for the 3DS Brand Leader’s Breakfast with Patrick Michel

Hear more about the latest advancements in manufacturing at the 3DEXPERIENCE Forum North America from DELMIA’s VP of User Experience and Marketing, Patrick Michel. Patrick will reveal how to go beyond delivering great products and move toward creating memorable experiences for your customers. Meet with him on Wednesday November 12 at 7 A.M. to hear how. When registering here, be sure to check the “3DS Brand Leader’s Breakfast” option.

After the forum, continue the technical conversation on Manufacturing. Go where all the experts are. Join the conversation at a DELMIA Community now!



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.