The Shocking Secret of Fashion Consumers

By Lauriane
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There’s a secret held by every consumer that is nearly unknown to brands. It’s the shocking truth that almost every fashion house and sport products company ignores. Because of the blindfold that they have chosen to wear, they have lost billions of dollars in potential revenue. Each day, individuals look less and less at what a brand is trying to sell them and, instead, focus on their own curated tastes. Every person has their favorite pair of jeans, their most comfortable pair of shoes, and their go-to t-shirt.
As individuals, we have collectively decided what will be our “look” and what we prefer to wear on a daily basis. This has resulted one simple truth: Consumers do not shop from a single brand.

Consider this; one male consumer might wear the following outfit:
• Chuck Taylor low-tops from Converse
• 501 jeans from Levi’s
• Tee shirt from H&M

Another male consumer may wear a similar outfit to achieve an entirely different look:
• Chuck Taylor low-tops from Converse
• 511 slim fit jeans from Levi’s
• Slim fit dress shirt from Calvin Klein
• Ludlow blazer from J. Crew

But the sad fact is that these brands may never share consumer data, nor may they ever try to cooperate in any way in order to increase their respective sales figures. The consumer has moved to a true omnichannel model where they have created their own personal consumer “brand”, with their unique set of preferences and data, and are expecting traditional corporate brands to meet their needs. Unfortunately, the modern fashion industry simply isn’t set up to meet these expectations.

Product Development

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If these brands are going to change, and start embracing this new consumer model, they need to start at the beginning; with the product development process. Today, fashion companies focus on creating a single product that can reach as many different consumers as possible. In the future, however, customers will be expecting product that they can tailor to their own specific tastes. Therefore, companies who are eager to differentiate themselves are now shifting to tools and processes that allow for easy product customization. This is especially true in the footwear industry where each runner has a specific stride, foot strike, and comfort preference.
Tools are now starting to arrive that will allow footwear to be designed so that it can be easily customized at the point of sale. The next step would be to allow customization, of color and material, that might allow a pair of shoes to better coordinate with the pants from another brand being worn by the consumer. Here again, this may require brands to cooperate in their design approach to the consumer.

Changing Face of Retail

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Traditionally, companies have drawn a sharp division between their online stores and their brick and mortar counterparts; each selling product using completely different methods. At brick and mortar retail, the consumer is free to browse a small, fixed collection of products and soak in the brand identity. Online however, the consumer has to give up much of the brand identity, but are given access to a much larger, searchable set of inventory.
Looking forward however, some companies are breaking out of this model and mixing the best of the online experience with the best of brick and mortar. These companies are starting to bring the online experience into stores so that, while consumers may be able to browse key items and colors in store, they have access to the entire online inventory at the same time. They can also use these tools to build outfits, predict fit, and customize products; perhaps even customizing the product directly in the store. Finally, consumer preferences can be captured by these digital devices and fed directly back to the product teams via analytics built into modern PLM systems. But what’s still missing is the ability for the consumer to build a virtual closet of all their favorite products, regardless of brand, and have it travel with them from store to store; whether that store be physical or online.

Consumer Customization

EXP3 Mobile Assortment Exp 000

© Julien Fournié

Product customization is nothing new; especially in footwear. Many of the major footwear brands have offered customization for years: Adidas, Nike , and New Balance all offer online product customization. But this is typically just color and material customization and doesn’t allow for changes to fit or cushioning. Some brands, such as New Balance, are just starting to use modern 3D tools to provide customized outsoles to the elite athletes and, eventually, consumers. Once again, however, this begs the question of customization across brands. Will I be able to print the authentic Vans checkerboard pattern on my Gap t-shirt? Will I be able to customize the color of my 3D printed New Balance outsole to coordinate with my faded Levi’s 501s? Probably not. But the marketplace is changing and what was unthinkable in the past, may just become commonplace in the future.

Want to know more about how to engage consumers in the ultimate personalized product and purchase experience?

How Will Automation Change the Job Market?

By Alyssa
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Since the 1970s, automation has eliminated the jobs of millions of bank tellers, retail cashiers, travel agents, airline front-desk workers and manufacturing employees.  As automation becomes more widespread across our world, more jobs such as truck drivers, airline pilots and even medical doctors are now at risk.

Business-FutureofWorkSince the Industrial Revolution began replacing workers with machines in the late 18th century, technology has been changing the nature of work. For every painful job loss, however, the economy generally created one or more new jobs in more advanced industries. Displaced workers had to retrain for the new jobs, but jobs still existed for those willing to learn new skills.

But with today’s cutting-edge technologies – artificial intelligence, robots, automated big data analysis, the Internet of Things, nanotechnology and 3D printing, among others – many experts believe the world is at an important inflection point that may change work so dramatically it will become virtually unrecognizable.

How many jobs are we poised to lose?  Is your job function at risk? What will be the impact on society?  To discover more, “The Future of Work” in the new issue of Dassault Systèmes Compass magazine.

 

JEC World 2016 and Dassault Systèmes: Composites Disruptive Technologies

By Yves
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JEC World 2016, the N°1 worldwide Composites Tradeshow which took place in Paris on March 8-10th, 2016 was an exciting opportunity for Dassault Systèmes to connect with Composites users and influencers across Industries.

Either visiting the 3DS booth or attending the Design in the Age of Experience conference cycle, they could discover the value that our 3DEXPERIENCE platform for Composites and Additive Manufacturing provide to their business:

Extend & Strengthen the Composites Value Chain

The 3DS Composites integrated solution is known to span across the entire spectrum of composites product development, from design to analysis and manufacturing on a single virtual platform, with Best-in-class Partner solutions complementing the process. This year, along with our partners Galorath Inc. on the booth and Convergent Inc. across the aisle, we demonstrated further strengthening and extension of this value chain.

Composites Thermal Assessment - CONVERGENT Inc

 Composites Thermal Assessment – (c) CONVERGENT Inc.

For early feasibility assessment at Conceptual Design stage, Galorath showcased a Cost Estimation solution called SEER for Composites, while Convergent Inc. delivered Composites Thermal Assessment in the hands of Designers for quick decision making. Downstream in the process, several Manufacturing Design solutions were proposed to ensure seamless interaction with Shopfloor Systems, including the new Laser Projection Operator role from Dassault Systemes, increased interaction with JETCAM for output to Nesting and Cutting Systems, and Coriolis integrated CATFiber for Automated Fiber Placement.

Laser Projection - DASSAULT SYSTEMES

Laser Projection – (c) DASSAULT SYSTEMES

Drive disruptive technologies for Clean Energy

In line with its mission as charter member of IACMI – Institute for Advanced Composites Manufacturing Innovation – Dassault Systemes is also committed to develop lower-cost, higher-speed, more efficient manufacturing processes for advanced composites.

Composites Thermo-Forming - DASSAULT SYSTEMES

Composites Thermo-Forming – (c) DASSAULT SYSTEMES

Dassault Systemes recently released a dedicated solution for Composites Braiding and showcased during the show the upcoming capabilities for Thermo-Forming. These both position Manufacturing Simulation at the heart of the Design process to provide enhanced Experiences about manufacturability, increased trade-off for design exploration and in fine, to help drive clean energy product development & manufacturing.

Composites Braiding - DASSAULT SYSTEMES

Composites Braiding – (c) DASSAULT SYSTEMES

Enable Industrial Adoption of Additive Manufacturing

We also received a huge interest for our new Additive Manufacturing solution. This integrated value stream from science-based functional generative Design to Manufacturing process and Simulation really aims at solving some of the key challenges slowing down the industrial use case adoption of 3D Printing.

We demonstrated that combining Modeling, Simulation and Optimization in the hands of a Designer, we can remove the traditional barriers and provide huge gains in productivity. And that with digital continuity, from Generative Programming to Manufacturing Simulation & Optimization, we allow to regain control over the Manufacturing process and reach expected quality and repeatability.

Functional Generative Design - DASSAULT SYSTEMES

Functional Generative Design – (c) DASSAULT SYSTEMES

At the heart of Innovation with Partners Ecosystem

As an acknowledgement of this thought leadership, Dassault Systemes received during the event the prestigious JEC World 2016 Innovation Award for its accomplishment on Large-Scale Composites Additive Manufacturing innovation with OAK Ridge National Laboratory (ORNL) and Cincinnati Incorporated.

JEC World 2016 awarded DASSAULT SYSTEMES

JEC World 2016 awarded DASSAULT SYSTEMES 

ORNL, Cincinnati and DS developed a revolutionary platform called Big Area Additive Manufacturing (BAAM) which makes possible to 3D-Print large products like the Shelby Cobra in a few hours. Material is added 200 times more quickly than with existing systems and production costs can be cut by 95%.

JEC 2016 award to Dassault Systèmes

For those who missed us at JEC World 2016, you can still connect with Dassault Systemes on these Composites and Additive Manufacturing topics, amongst many more Experiences, during the DESIGN In The Age of Experience event on April 11th-12th, 2016 in Milan. And we will soon make the recording of our JEC conference cycle available on the 3DS Composites Community. Stay tuned …



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