‘My Design’ webinar: how a typical furniture company turns ideas into reality?

By Lauriane
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Do you want to develop innovative and successful products?

Do you need to improve efficiencies and make the right decisions while reducing development time and costs? 

Dassault Systèmes has developed “My Design”, an integrated solution that expands your growth and helps increase your margin, making sure you develop a successful product that your consumers will love.

Click here to discover how a typical furniture company has rapidly developed a new office chair, with an integrated approach, from ideation to market launch. Imagine that all internal and external players can easily collaborate together.


Marketing and Innovation

What if marketing and innovative departments could keep abreast of market needs by managing the free flow of ideas and providing multimedia dashboards?

With a few clicks, the Marketing Manager can easily consult design trends and blogs and monitor project status, all in real-time. Together with her colleagues, she can perform a detailed review of key trends, challenges and consumer expectations. With this visual information, managers can assign maturity levels bumping them up from proposal status, to concept through to validation.


Creative Design

What if industrial designers and stylists used powerful and intuitive tools that allowed them to focus on innovation?

With CATIA, industrial designers can create freeform 3D sketches. It’s fast and easy to use allowing the user to explore more design scenarios in a short amount of time. He can transform ideas into a 3D reality while exploring detail design variations directly on 3D objects. Sketching combined with the intuitive act of painting demonstrates the power of realistic 3D modeling. Using subdivision-surface technology, the industrial designer can very quickly sculpt in 3D, while keeping surface curvature continuity under control.


Decision Review

What if you could improve efficiencies and make the right decisions while reducing development time?

It’s time for important decisions to be made during a design-review session with the product manager, the CEO and the marketing manager. To ‘sell’ his ideas, the industrial designer is now using CATIA to present and promote projects with a high-end visualization and rendering solution.


Concept Development

What if you could reduce development costs by enabling industrial designers and mechanical engineers to work in the same integrated environment?

Mechanical engineers can quickly design Sheet Metal parts by taking capitalized know-how and manufacturing constraints into account early in the design process. The engineer can intuitively manage the forming process directly in 3D and automatically generate flattened views from the 3D design part.


Simulation and Validation

What if decision makers could harness accurate information to define the best consumer experience and make the right choices?

Integrating simulation in the design workflow improves quality and reduces the cost linked to physical testing. Now that the product is completely defined, all actors and decision makers can easily experience the final product in context and digital assets are ready to be re-used for marketing purposes.



“My Design” is an integrated solution based on the 3DEXPERIENCE platform for Consumer Goods companies. It allows the free flow of ideas through social innovation and provides multimedia dashboards to keep abreast of market needs. With “My Design”, your company can develop innovative products faster and cheaper and deliver products consumers love.

Discover more

Watch ‘My Design’ Webinar: how to turn ideas into reality

Discover My Design Industry Solution Experience

Watch the video and Listen to Tomasz Bardzik, CTO of Nowy Styl Group

Find more about Dassault Systèmes’ in the Consumer Goods & Retail industry

Can 3D Technology Spawn Better Athletes?

By Alyssa
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Sports performance

Over the last few decades, technological advancements in sport have been moving the benchmark of human limitations. Some ways are easy to understand: fiberglass poles became more flexible allowing vaulters to reach new heights; replacing wooden tennis rackets with ones made of fiberglass and graphite improved accuracy; swimming bodysuits were developed to reduce drag.

But while these advances may have been game changing at the time, a new era of technology has arrived that seeks to lift the lid off the secrets to our biomechanics and help push both professional and amateur athletes to greater heights.

In every sport, and at every level, companies are now supplying equipment, clothing and gadgets in a bid to revolutionize the way professionals and amateurs train, compete and recuperate.

Personalized Footwear

Sports performance

As an example, in recent years, a growing consumer appetite for customization has seen sports brands embrace technology in order to create the perfect footwear for individuals. While it is already possible to go online or into a shop to choose the color and design of shoes, 3D modeling and printing technology is now being used to mold and shape footwear for customers to create the definitive personalized design.

Next Up: 3D Modeling for the Masses

3D modeling sole

Although professional athletes have greater support and access to use and trial these kinds of technologies, Susan Olivier, vice president of consumer goods and retail at Dassault Systèmes, believes 3D modeling techniques will soon be readily available to the public.

“The cost and size of 3D scanning is going down dramatically. I can imagine in three to five years that before shopping we will visit a booth that scans our feet and other body parts. Then we can take the scan to our favorite sports outlet who will be able to design equipment, clothing and footwear to our specifications,” says Olivier.

Want to learn more? We invite you to watch the video below that shares some specific stories of  how technology is helping both professional and everyday athletes race towards perfection.

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You can also read more in an article that includes examples such as how Olympians like Usain Bolt are benefitting from 3D technology mapping human motion to help athletes gain split second advantage and at the same time protect themselves from injury.

NOTE: The video and article were first published as an Advertisement Feature on bbc.com running from 27th June 2014 to 5th September 2014, and was created by the BBC Advertising CommercialProduction team in partnership with Dassault Systèmes.

Direct Modeling with Dassault Systèmes

By Kate
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looking under the hood direct declarative functionnal history-based modeling dassault systèmes systems 3DS DS4 catia solidworks delmia enovia simulia 3Dvia draftsight CAD CAM PLM Product Lifecycle Management 2.0 lifelike experience systems engineering engineer geek 3D

Warning:  3D geek alert.  This is a technical blog post.

Awhile ago I sat down with the person in R&D overseeing our “Live products” development, notably our direct modeling solutions.  I wanted to learn more about our direct modeling products, notably what makes them special.  Here’s my interview with Juba Hadjali, mechanical software engineer and Live products domain leader.

Q1:  Talk to me about direct modeling from a Dassault Systèmes perspective.  What products do we have, and what’s our take on direct modeling?

For us we prefer to talk about “declarative modeling.”  Let me explain.  Since the very first V6 release, in addition to other technologies offered within the V6 platform, we’ve released a product called Live Shape, demonstrated for the first time during the ECF 2008 event.  It looks like direct modeling, nevertheless we call it declarative modeling because on top of any design we can declare specifications.  This is all about having the freedom of modeling while being able to declare specifications to capture the design intent.  In other words a free modeling approach, but with precise modeling that captures design intent.

Our product that does this is called Live Shape.  The main scope of the product is first 3D sketching.  It allows to expand the accessibility from traditional CAD users to collaborative enterprise users.  Everyone who wants to collaborate around 3D, because 3D is a universal language, is able to use this kind of product.  It’s about sketching your ideas freely.  It’s about improving the collaboration between simulation or manufacturing people and designers.  The manufacturing guys don’t know how the product was designed, and it is complex, and they need to make some modifications for their job to prepare the 3D. They can use Live Shape to do it in a very easy way.

Q2:  But is Live Shape our only direct modeling product?

Yes, because it covers the full spectrum of what we can call direct or declarative modeling.  It’s a CATIA portfolio product, but the same technology is used in our other brands too. For example, 3DLive is about collaborating in 3D – reviewing data, visually managing information in 3D.  We offer on top of 3DLive the solutions Live Shape and Live Compose to collaborate and brainstorm in 3D.

Q3:  So it’s the same technology kernel?


Q4:  And what about 3DVIA Shape, same kernel?

3DVIA Shape is also a direct modeling product, you’re right, but it’s not targeted at professionals.  It’s about democratizing 3D for all.  The idea is the same, being able to very easily and freely sketch your ideas with a very simple user interface.  Because declarative modeling brings the value of having very simple interfaces thanks to the underlying technology.  3DVIA Shape is for all “consumactors” and CATIA Live Shape for collaborators and creative designers who don’t know how to model in 3D, and all the enterprise collaborators that need to review and discuss using 3D.

Q5:  With Live Shape can you do complex things and access the underlying systems without going “under the hood”?

Yes you can do this thanks to the intelligence we’re putting into our direct modeling technology.  Historically some 3D CAD providers have had direct modeling technologies for years.  But at that time we couldn’t transform the direct modeling into smart modeling.  We’ve developed what I think is a breakthrough technology that does both, i.e. declarative modeling.  It does the same job you can do in classical modeling but allows you to bring more and more intelligence inside it.  So the value is clear. You can start with this declarative modeling or sketching freely, exchange, collaborate and then at any time reuse the work in dedicated sessions within other products.  And everything works well together.  So this declarative modeling product is seamlessly integrated into the whole CATIA, SIMULIA and DELMIA portfolios.  You can start with free modeling, continue with traditional modeling and the opposite.  You can start with classical modeling, give your result to a simulation or a manufacturing guy who doesn’t have the product… but can do his job as well!

Q6:  Could you let us know more about declarative modeling?

In V5 we released a product called Functional Modeling.  This represented a new approach to modeling, a next generation to 3D modeling.  When you’re using a traditional product you’re basically doing geometry.  You’re saying, ok, I’m using a sphere, I’m removing a cube off the sphere, etc., and you then sculpt your model.  We want the users to be able to focus on what you want to do and not how to do it.  Functional modeling, which we also called declarative modeling, is a unified approach that allows you to declare functional specifications.  So I want for instance a protected area.  I don’t want material there because I want to put a screw there.  In the classical approach, you’d ask the system to put a hole there.  But afterwards, it wouldn’t know this is a protected area, and nothing prevents you to fill the hole.  So functional, or declarative modeling, is about providing high level specifications, and the system manages them automatically without having to manage any specification order.  In the end it allows you to solve the complete problem and provide you the 3D.  We released this in V5 and, to sum it up, functional modeling is about shapes with high level specifications.

Q7: In V6, what’s the difference?

The main difference is that in V5 we had this idea of having high level specifications and creating 3D shape.  But these shapes were done with classical products, which are very rich ones I would say… so the user interface did not fit casual users.  They had to know how to model and to input specifications.  In V6, we are completely changing the rules of the game because we combined Live Shape and functional modeling.  So, you can freely model your 3D shape with the direct modeling technology of CATIA Live Shape, and then you are able to put on top of that functional specifications.  It combines the power of these two approaches which provides an unmatched solution with two goals: keep it simple for users and design as you think.

Q8: What’s next? Is it top secret?

In V5 we had functional modeling; in V6 we added direct modeling.  You can create your shape in direct modeling and you can use it in functional modeling.  But in terms of user experience, we want to improve this.  So we want to deliver a next generation of application that brings these two ways together.  And that’s what we have done with the beta application in SwYm which was announced during the 2010 Swym Conference, it is called Live Buildings.

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So there you have it!  Direct modeling Dassault Systèmes style . . .  Merci Juba!