Foamy Headphones and Smelly Clothes: Designing for the Second Moment of Truth

By Estelle

This post originally appeared at Core 77

High tech products

News about a bad product experience travels quickly. Maybe it’s because of the fact, according to a white paper “Designing for the User Experience,” that five times as many people will tell a friend about a bad experience than a good one, or that social media makes it easier than ever to share that negative message, but news of design shortcomings and failures spread fast.

If I’m buying a pair of headphones and the sound is good, but they’re not comfortable, they’re too small for my head, they are too foamy… I’m not going to have a good Second Moment of Truth with that,” explains Stuart Karten, Principal and Founder of Karten Design.

The same goes for a bottle of laundry detergent you may have purchased for its swanky packaging: if your clothes don’t come out smelling clean, you probably won’t buy it again. That Second Moment of Truth (SMOT) often relies on the user experience, what happens when a consumer actually uses the product. As more and more of those products move towards the digital space, that experience comes down to a digital interface, the intuitiveness of those interactions and ease of use. Karten elaborates:

In general, there are multiple trends that are happening in the consumer electronics arena. One is that things are becoming rectangular boxes with user interfaces. The “stickiness” and the appeal and the connection are moving into the digital space. That puts a lot of challenge on—not only the overall form factor of the product on that first level—but the second level of that digital engagement”.

There are other challenges as well when it comes to designing high-tech consumer electronics. “With High-Tech, the technology is usually brand new, so this thing that you are designing is actually morphing as you move down the development cycle because, as time is changing, the technology is advancing,” explains Rob Brady, CEO and Design Director at ROBRADY, which focuses on consumer, industrial, marine and medical products.

Both Karten and Brady agree that designing for that second level requires a user-centric approach, spending time with the target audience to anticipate and better meet their needs. For electronics and other high-tech goods, that means understanding the incentives behind why a consumer would want this product and the motivation behind their purchases. “People make a conscious decision that they want a new pair of headphones, a new laptop,” says Karten. “They want it to define who they are and the person they want to be.”

Watches rendering

Designing with a broadly aspirational approach often means putting a series of virtual prototypes in front of focus groups, simulating interaction and providing a realistic rendering that can then be iterated upon before even printing out a physical prototype. Once the limits of virtual prototyping have been reached, focus groups can be brought in and products are placed in their hands. As these products move into the digital space, however, so do those focus groups and companies like Dassault Systèmes are creating solutions that virtually emulate the product development process from coming up with a concept to testing it in a online retail or working setting.

Ideation & Concept Design

You build a model and you test it. You do an alpha and you test it. You do a beta and you test it. You prototype early and often,” says Brady. “At the end of the day, it’s all about humans interacting with products and designers making these different products approachable and accessible.”

Do not miss the new edition of MADEin3D contest “Cup of IoT”, featuring the theme of Internet of Things! Register to the MadeIn3D community to enter the contest now! Also, you will want to check out our white paper titled “Designing the User Experience”.

Enter the Cup of IoT contest!

Spotlight on Becher Neme: BIM Expert Pushes a Zero-Change-Order Approach

By Akio

The team that makes up Neme Design Solutions, a Long Beach, California-based BIM consultancy, specializes in simplifying highly complex projects to enable fabrication.

Led by founder Becher Neme, the firm includes a small team of architects and engineers with more than a decade of experience working onsite with general contractors, and with particular expertise in the CATIA solution.

This combination of field experience and software knowledge has helped the firm carve out a unique niche in model clash detection and resolving interface challenges.

Yesterday’s Improvements Are Today’s Inefficiencies

While Neme notes that the AEC industry has flocked to BIM as a means for improving construction efficiency, the tools commonly used require certain sacrifices.

Case in point, one of the firm’s primary services is coordinating clash detection among BIM models. Today, most general contractors launch a project by meeting with all of the trade contractors.

Dozens of people bring their 3D models and, through a seemingly endless series of meetings, they run clash detection to find potential conflicts among systems. When conflicts are found, each model is updated with the solution.

Neme left these meetings wondering: how much time is invested in preparing for these meetings? How much money is spent on getting all parties involved on the same page? If BIM is about providing project efficiency, how can this process be made more efficient?

A Single-Source Solution

While clash detection can be easy, there’s value to be gained in resolving these conflicts more efficiently. To do so, Neme Design Solutions has explored the single-source model concept.

The idea is that Neme Design Solutions works with the general contractor to create an accurate BIM model before subs are brought on board. A small, highly skilled team creates a highly accurate model. As much as 90 percent of the conflicts can be resolved at this stage.

Tweet: An accurate #BIM model can resolve 90% of #AEC conflicts before subs are brought in @Dassault3DS @becherneme http://ctt.ec/Uyh5a+

Click to tweet: An accurate #BIM model can resolve
90% of #AEC conflicts before subs are brought in

Next, the trade contractors are brought in. Rather than resolving hundreds of modeling conflicts, this wider group fine-tunes the existing model before moving directly to fabrication and installation.

The Peak of Precision

This single-source solution is already in action on several of Neme’s projects.

Among them, the Anaheim Regional Transportation Intermodal Center required the high-precision work for which the CATIA software solution is best known. The project features a highly complex ETFE roof with more than 3,000 connection components.

Anaheim Regional Transportation Intermodal Center

(images courtesy of Neme DS)

The roofing contractor brought Neme Design Solutions onboard when the sub determined its software could not handle the roof’s intricate geometry.

By developing a comprehensive, single-source 3D model, the roofing team was able to extract fabrication drawings so accurate that only four of the 3,000 components ultimately needed changes.

Anaheim Regional Transportation Intermodal Center nodes

Anaheim Regional Transportation Intermodal Center nodes

Anaheim Regional Transportation Intermodal Center nodes

But it is Tivoli Village—a mixed-use development in Las Vegas—that perhaps best demonstrates the unique benefits possible from single-source models.

General contractor Hardstone Construction took complete charge of this 2 million square foot project. As part of a small team of CATIA experts, Neme was deeply involved in developing a single-source model for the project. He rendered the MEP part of that model to be conflict-free and ready for installation.

Tivoli model

With the help of this process, the $350 million first phase of the Tivoli Village was so efficient that it had virtually no change orders. The general contractor was able to beat the budget in several areas.

Tivoli village

(images courtesy of Neme DS)

Tweet: Single-source #BIM models allowed a $350M proj to yield virtually no change orders #AEC @Dassault3DS @becherneme http://ctt.ec/b6b3_+

Click to tweet: Single-source #BIM models allowed
a $350M proj to yield virtually no change orders

Next Generation Possibilities

Given the promise of single-source models, Neme is looking to what might soon be possible.

The next generation, he suggests, must move 3D models beyond visual representation and conflict resolution tools. Future models should improve installation workflow onsite, further optimize prefabrication, reduce material waste and raise onsite safety standards.

For Neme, CATIA is far and away the preferred platform for creating complex, yet flexible, models. However, he notes that given Dassault’s game-changing results in the aerospace industry, expectations are high from construction players on what the software company can do to transform their standard processes.

Neme notes that the latest update to Dassault’s platform boosts the software to a truly collaborative tool. The cloud-based platform allows project teams to work live in a model from anywhere around the globe. Updates are instantly visible to the entire team.

This capability allows the specific skill set offered by Neme Design Solutions to be available as-needed worldwide, and allows Neme and his team to work on multiple projects across the world at once.

Where to Learn More

Looking to learn more about single-source models? Consider attending this year’s 3DEXPERIENCE Forum in Las Vegas, November 11-12, where Neme is a returning speaker.

For Neme, the event is a must-attend for anyone interested in innovative solutions, as it exposes attendees to how the technology currently being explored in construction is being used in aerospace, industrial design, medical and other highly successful industries—suggesting new possibilities for how construction can move forward.

For more on the 2014 3DEXPERIENCE FORUM, visit: www.3ds.com/3ds-events/3dexperience-forum-nam

Tweet: A Zero-Change-Order Approach for #AEC from #BIM Expert and #3DXforum Speaker @becherneme | @Dassault3DS http://ctt.ec/55958+

Click to tweet this article


Related Resources

Visit Neme Design Solutions

Connect with Becher Neme on LinkedIn

Learn more about AEC solutions from Dassault Systèmes

Attend the 3DEXPERIENCE Forum, Las Vegas, November 11-12:

3DEXPERIENCE Customer Forum 2014

 


Introducing SOLIDWORKS 2015: Designed by You

By Bertrand

The world of design has changed in many ways since I joined SOLIDWORKS in 1997. Computer hardware becomes faster and more powerful every year, which is changing the way that our customers do their jobs. These days, engineers are required to wear many hats. When I visit customers, I often see situations where one person is doing work that would have been spread across an entire team twenty years ago, from designing and drafting to FEA and data management. It’s probably not a surprise to hear that these changes influence the development of SOLIDWORKS, and, in particular, this week’s release of SOLIDWORKS 2015.

YouTube Preview Image

From the start, SOLIDWORKS has been a user-driven product, and relies on feedback from a global community of more than two million users to shape the future of the tools they use. It’s true that some users are more vocal and honest than others, but understanding and responding to this feedback—both good and bad—is important. Listening to end users lets us understand how our products are being used; our product team has to be 100% certain that any new feature or enhancement provides real benefit to the SOLIDWORKS community before it goes into development. Our user-centric focus has not changed in SOLIDWORKS 2015, nor will it change in the future. In fact, SOLIDWORKS 2015 includes more than 200 new features and enhancements, and 90% of them are the direct result of requests and other feedback from end users.

Our first promise was to “put the power of 3D on every engineer’s desktop.” But that’s not a big enough challenge anymore. Our new promise is to continue developing 3D solutions that let you to meet modern engineering challenges head-on. It’s not enough to focus on making the software faster. We need to give you the tools that inspire you to design products that change the world. SOLIDWORKS 2015 is one step to fulfilling our commitment. As we continue to develop SOLIDWORKS to meet new and emerging needs, we’ll also look to expand the power of 3D and push its capabilities to the limit. Your success is our success.

I invite you to visit our launch website to explore the powerful new enhancements found in SOLIDWORKS 2015. I am certain that they will help improve your everyday productivity, optimize your work process, reduce operations costs, and let you solve more design challenges. Let’s go design!

SolidWorks 2015



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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.