Extending the Showroom Experience Into the Home With BDHOME

By Akio

BD-Home

BDHOME, a leading omnichannel retailer of innovative and affordable home decor in China, and Dassault Systèmes announced at the Kitchen & Bath China 2015 expo in Shanghai that they are partnering to revolutionize the home decoration industry in greater China with unique consumer experiences that extend beyond the showroom and into the home.

To support this initiative, the two companies will create a joint venture that will accelerate the adoption of Dassault Systèmes’ 3DEXPERIENCE platform by the home furniture and decoration markets.

The joint venture combines the expertise of Dassault Systèmes in transformative digital solutions and of BDHOME in creative business models for high-quality, affordable home decor, to provide powerful 3D technologies that bring a new level of quality to the showroom experience.

Specifically, the joint venture will distribute Dassault Systèmes’ 3DVIA brand of applications for smart, 3D space planning solutions in mainland China, Hong Kong, Macau and Taiwan.

It will develop related 3D content, services and experiences for furniture manufacturers such as virtual furniture and catalogues targeting furniture customization, construction and decorating materials.

Consumers can use the 3DVIA HomeByMe online interior design application to visualize and customize ideas for home decor or remodeling projects in 3D, and bring showrooms into their homes for a personalized decorating experience.

Click to TweetClick to Tweet: #HomeByMe helps Chinese consumers
visualize & customize ideas for home decor & remodeling in #3D

“With increasing demands for personal consumption from Chinese consumers, ‘customer experience’ has become a priority for each furniture manufacturer and retailer in terms of product production and sales,” said Mr. Chen Zaochun, President, BDHOME.

“Dassault Systèmes’ 3DVIA provides 3D virtual space, numerous decoration catalogues and fashion-tracking styles so that Chinese consumers can use their imaginations to build a home that belongs to them, and enjoy the amazing experience of decorating it. As the competition in the furniture market grows even fiercer, through its partnership with Dassault Systèmes, a global leader in 3D technology, BDHOME hopes to offer core competitiveness to furniture manufacturers while fostering better values for customers through the development of excellent customer experience.”

“Home design holds a very special place in Chinese culture—where a long history of ancestral tradition in furniture manufacturing blends art, customs and know-how—and, together with BDHOME, our ambition is to help designers and consumers reveal and unleash their creativity by combining a traditional approach to home and office decoration with the new standards of today’s society,” said Bernard Charlès, President & CEO, Dassault Systèmes.

Click to TweetClick to Tweet: “Home #design holds a very special place
in Chinese culture.” -@BernardCharles

“We look forward to replicating the European success of our 3DVIA HomeByMe application in greater China with a specialized partner like BDHOME, whose online-offline business model and rigorous selection of international designers have created a paradigm shift in the region’s traditional home decor retail channels. The power of the virtual world has already been successfully demonstrated in multiple industries. Together with BDHOME we can complement and support existing businesses in the home decoration industry with customer-centric, value-added services that virtually unite the consumer, designer and retailer.”

Click to TweetClick to Tweet: “Power of #virtual has been proven in multiple industries,
now entering China’s home decor market.” -@BernardCharles

About BDHOME

As founded by nine veteran designers in China, BDHOME is a leading interior soft decoration solutions provider that markets total soft decoration and imported home supplies in OTO model.

More than 13,000 kinds of products are provided by BDHOME, mainly in neo-classic, neo-oriental, neo-US and modern styles.

Now BDHOME has set up offline experience stores in more than 20 cities in China and the onsite designers will provide total design solutions and recommendations to consumers without charge. For more information, visit www.BDHOME.cn.

Related Resources

Collaborative and Industrialized Construction from Dassault Systèmes

3 Simple Words: Innovation, Technology and Business

By Matthew

Get ready to join ENOVIA at PLM Innovation Forum September 24-25, 2015 in Stockholm, Sweden.

TechniaPLMForum2015

This conference focuses on the whole spectrum of Product Lifecycle Management (PLM) from a business, process, and functional  perspective. It brings together customers, partners, and leaders from across the industry to network, gain insight into new PLM trends, and experiences.

Join our team of ENOVIA experts:

Thursday, September 24, 2015

  • Innovate More, Manage Less: the Future of Customer Experience – a Keynote presentation by Andy KALALMBI, CEO ENOVIA
  • Technifair – Meet with, and learn from ENOVIA experts at the ENOVIA booths
  • Schedule your private 1:1 meeting with members of our attending team

Friday, September 25, 2015 (parallel meetings)

  • ENOVIA Keys to 3DEXPERIENCE Day – Hear the latest, most accurate information from ENOVIA; share your feedback,questions, and be inspired
  • ENOVIA Materials Compliance Management Advisory Board Meeting – Drive growth for the future

Technia

Register to secure your seats today and be sure to select all desired ENOVIA sessions during this single, fee-free registration process.

Matthew J. Hall

Matthew J. Hall

Matthew Hall is the ENOVIA User Advocacy & Social EXPERIENCE Specialist.  You can find him on Twitter at @mjhall. Connect with ENOVIA at @3DSENOVIA

Spotlight on Lionel Lambourn of Syntegrate: Looking Beyond BIM to Improve Construction Efficiencies

By Akio
4screen

Admiralty Station, Hong Kong

Lionel Lambourn, director of Syntegrate, first gained familiarity with the possibilities afforded by BIM during his studies at the Southern California Institute of Architecture, before putting those possibilities to use at Gehry Technologies. During his tenure there, he helped set up the company’s Middle Eastern branches, using BIM tools in real-world applications.

Lionel L. Lambourn, Director, Syntegrate

Lionel L. Lambourn, Director, Syntegrate

It was that firsthand exposure to the ways that technology can boost efficiency in the construction process that led Lambourn to launch Syntegrate. The consultancy’s name was coined to describe the company’s focus on “synthesizing disciplines and integrating technologies.”

Why integrated technologies? As Lambourn quite simply explains, construction is a highly integrated discipline. It requires the work and knowledge of multiple disciplines to create something so complicated as a building, but it’s often at the intersection of trades where problems arise.

Today’s advanced software technology can easily be leveraged to ease the coordination required among building professionals and smooth the transitions of trades and materials.

Click to TweetClick to Tweet: “#Construction requires multiple disciplines;
problems arise at intersection of trades”

“In this day and age I see integration of technology as the best way to address some of the accepted, in-built assortments of waste and inefficiency in the construction industry,” Lambourn says. “Our mission at Syntegrate is to leverage technology to realize our built environment more appropriately, more efficiently and more sustainably.”

An Environment of Waste

Waste and inefficiency, Lambourn says, are the single biggest challenges faced today by the architecture, engineering and construction industry.

“I believe waste and inefficiency overwhelm all the other issues and encapsulate all the challenges that we face in the industry,” he says. He offers an example to put this into perspective:

“By some reports, worldwide construction and buildings consume 40 percent of the world’s energy. However, we can conservatively estimate from available data that 20 percent of construction ends up as waste. To make these numbers more tangible, let’s put these numbers in the context of national GDP—worldwide construction is comparable to the size of China’s economy and each year the entire output of Spain is wasted.”

Click to TweetClick to Tweet: 20% of #construction ends up as waste.
How can we do better?

Lambourn sees much of this waste and inefficiency could be solved by better coordination among contractors — a collaboration that could be easily facilitated by the integration of technology such as BIM.

A Tool for Coordination and Visualization

download

Admiralty Station, Hong Kong

Lambourn offers as a case in point Syntegrate’s work on the Admiralty Station, part of the South Island Line (East) Project, which will become the first four line interchange in Hong Kong.

The ongoing underground excavation and building work, which poses its own inherent risks, is being undertaken adjacent to the existing Island Line and Tsuen Wan Line, and the busy existing Admiralty Station – all within a densely populated area with many other underground structures in close proximity.

MTR Corporation, the owner of the project, recognizes the return on investment that they stand to gain from the comprehensive implementation of BIM on their many Projects, from construction through to operation.

The general contractor on the integrated Admiralty Station—a joint venture of Kier, Laing O’Rourke and Kaden (KLKJV)—were early adopters of BIM technology and are certainly at the forefront of the global construction industry in the implementation of BIM on their projects.

For Admiralty, the joint venture has chosen Dassault Systèmes’ 3DEXPERIENCE Platform as their BIM platform. Syntegrate works closely with the joint venture to refine its construction sequencing, from the coordination of excavation to concrete pours to formwork erection. By carefully scheduling each step, the general contractor has been able to execute each phase of this highly complex project with minimal rework, which in turn reduces schedule delays.

Moreover, the solution provides the joint venture with a visualization of the complicated underpinning work required to support the existing rail lines and platforms which remain in operation throughout construction.

Repeated simulations of the onsite work helps the construction team to effectively “practice” and perfect its planning, Lambourn says, so that when workers move onsite they are able to perform their work correctly the first time. This allows the joint venture to realize a dramatic reduction in waste of time and materials.

rebar.junction

Admiralty Station Rebar Junction

Broadening Technology Solutions

As projects become more complex, Lambourn believes that the use of BIM technology is a strong first step toward improving the collaboration of architecture, engineering and construction professionals. And he sees many opportunities to bring other technologies to bear, especially given the pace at which new technological advancements are happening.

“These days, we need to broaden our focus of technology to consider technologies such as 3D laser scanning, 3D printing, and even the use of drone technology to improve the way that a building is delivered,” Lambourn adds.

Click to TweetClick to Tweet: “We need to broaden our focus of
#technology for #AEC”

On the Admiralty contract, KLKJV utilizes 3D laser scanning extensively to capture the as-built conditions of the tunneling works at a level of precision that was not available several years ago and that is unachievable by orthodox survey methods.

“When the laser scan is introduced into the BIM platform, we can determine, exactly, how much over-break (excess excavation) has occurred and where any areas of under-break (insufficient excavation) exist. By repeated laser scanning as they proceed, the joint venture can optimize their works so that they achieve just the right amount of over-break with no areas of under-break, ensuring the highest levels of construction quality.”

Using integrated technology is but one solution to what Lambourn sees as a two-pronged approach to solving construction inefficiency.

Realistically, Lambourn says, “We would be naïve to think that the industry alone could tackle such a large problem of waste and inefficiency. Something like that has to come not only from the industry but also from a governmental level.”

Lambourn suggests that governments may need to step in to reward the reduction of waste and efficiency, ensuring this becomes a market factor that the industry must build into the way it does business.

Case in point: Lambourn notes that the industry still relies heavily on the delivery of 2D, paper drawings for contractual permissions.

“A building could be done completely paperless and much more efficiently through a 3D environment. However, governments need to come to the table and recognize that, and change the way that the legislation around the procurement of buildings is formulated so that there is not a real and contractual reliance on paper drawings.”

That doesn’t mean that architecture, engineering and construction practitioners should sit back and wait for governments to do something, however.

By becoming involved with organizations promoting and standardizing the use of BIM, the industry can help determine future technology requirements. Lambourn expects governments initiatives will spread more widely.

For example, the UK government has committed to what they call a “Level 2″ BIM implementation by the year 2016 and several months ago, the strategic plan for “Level 3″ BIM implementation was released under the title of “Digital Built Britain.”

Click to TweetClick to Tweet: Lionel Lambourn of Syntegrate:
Looking Beyond #BIM to Improve #Construction Efficiencies

Related Resources

Syntegrate website

Collaborative, Industrialized Construction from Dassault Systèmes



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