The Power of ENOVIA User Group Meetings

By Matthew
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Listening. IMG_0057 IMG_0119 IMG_0120

Learning.

Engaging.

Interacting.


These are some of the benefits of attending an ‎ENOVIA‬ user group meeting.

Did you attend the 2016 North American event this last June? If you did and are looking to get hold of the presentations, or simply want to learn more about our meetings, head over to our Collaborative Innovation community on 3DSwYm today to get the content and continue the dialogue in the comments section or if you have any questions, ask away in the iQuestions section of the community.
While there you will see that our event in South Carolina is NOT the only event we have held. We have had similar, corresponding events in France and Italy in addition to the events held earlier this year. They are all documented in the community on a dedicated page to make it easy for you to find.
Keep track of our Calendar of Events to see where an event that you are interested in will be happening and plan to attend.
Why? Check out the video for a whole host of great reasons!
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Looking forward to seeing you soon at one of our events. Have your voice heard!

Join…engage…converse…ask questions…learn.

How is IoT shifting industrial equipment business models and profits online?

By Alyssa
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IE-EquipmentOutcomes

The era of the Internet of Things (IoT) is opening new business opportunities for industrial equipment (IE) companies. As profit margins are declining at the same time machine efficiency is increasing, manufacturers are seeking alternatives ways to reduce waste and costs. IoT is offering one path to this, by networking objects, adding sensors and capturing data that can be analyzed to improve machine productivity and reliability and reduce downtime.  It is allowing IE companies to create ‘pay as you go’ services, opening new paths for competition and profitability.

clicktotweetClick to Tweet: “IE companies that don’t rethink business models risk jeopardizing business.” – Dominik Wee @mckinsey 3ds.one/IE-EqOut

An article in the new issue of Compass magazine examines this trend of IE companies investing in IoT to develop new revenue streams through new business models.  Examples from 3 companies – GE, FANUC and SKF – are explored.  GE, for example, has invested nearly $1 billion in IoT, essentially changing the company’s business from selling machinery to selling outcomes, including efficiency and uptime.  FANUC can monitor over 6000 robots in 26 GM factories to see if there’s any abnormal wear that could lead to a failure. If a potential failure is identified, parts can be proactively sent to address the issue before any downtime occurs.  Given that each minute of factory downtime costs GM upwards of $20,000, this can lead to a tremendous savings.

clicktotweetClick to Tweet: Why has @GE invested $1B to turn #IOT into a new revenue engine? #3DSCompass 3ds.one/IE-EqOut

To learn more about what these 3 companies and others are doing with IoT as a means to get closer to their customers and improve uptime and efficiency, read the article “From Equipment to Outcomes” now.

 

The Shocking Secret of Fashion Consumers

By Lauriane
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There’s a secret held by every consumer that is nearly unknown to brands. It’s the shocking truth that almost every fashion house and sport products company ignores. Because of the blindfold that they have chosen to wear, they have lost billions of dollars in potential revenue. Each day, individuals look less and less at what a brand is trying to sell them and, instead, focus on their own curated tastes. Every person has their favorite pair of jeans, their most comfortable pair of shoes, and their go-to t-shirt.
As individuals, we have collectively decided what will be our “look” and what we prefer to wear on a daily basis. This has resulted one simple truth: Consumers do not shop from a single brand.

Consider this; one male consumer might wear the following outfit:
• Chuck Taylor low-tops from Converse
• 501 jeans from Levi’s
• Tee shirt from H&M

Another male consumer may wear a similar outfit to achieve an entirely different look:
• Chuck Taylor low-tops from Converse
• 511 slim fit jeans from Levi’s
• Slim fit dress shirt from Calvin Klein
• Ludlow blazer from J. Crew

But the sad fact is that these brands may never share consumer data, nor may they ever try to cooperate in any way in order to increase their respective sales figures. The consumer has moved to a true omnichannel model where they have created their own personal consumer “brand”, with their unique set of preferences and data, and are expecting traditional corporate brands to meet their needs. Unfortunately, the modern fashion industry simply isn’t set up to meet these expectations.

Product Development

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If these brands are going to change, and start embracing this new consumer model, they need to start at the beginning; with the product development process. Today, fashion companies focus on creating a single product that can reach as many different consumers as possible. In the future, however, customers will be expecting product that they can tailor to their own specific tastes. Therefore, companies who are eager to differentiate themselves are now shifting to tools and processes that allow for easy product customization. This is especially true in the footwear industry where each runner has a specific stride, foot strike, and comfort preference.
Tools are now starting to arrive that will allow footwear to be designed so that it can be easily customized at the point of sale. The next step would be to allow customization, of color and material, that might allow a pair of shoes to better coordinate with the pants from another brand being worn by the consumer. Here again, this may require brands to cooperate in their design approach to the consumer.

Changing Face of Retail

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Traditionally, companies have drawn a sharp division between their online stores and their brick and mortar counterparts; each selling product using completely different methods. At brick and mortar retail, the consumer is free to browse a small, fixed collection of products and soak in the brand identity. Online however, the consumer has to give up much of the brand identity, but are given access to a much larger, searchable set of inventory.
Looking forward however, some companies are breaking out of this model and mixing the best of the online experience with the best of brick and mortar. These companies are starting to bring the online experience into stores so that, while consumers may be able to browse key items and colors in store, they have access to the entire online inventory at the same time. They can also use these tools to build outfits, predict fit, and customize products; perhaps even customizing the product directly in the store. Finally, consumer preferences can be captured by these digital devices and fed directly back to the product teams via analytics built into modern PLM systems. But what’s still missing is the ability for the consumer to build a virtual closet of all their favorite products, regardless of brand, and have it travel with them from store to store; whether that store be physical or online.

Consumer Customization

EXP3 Mobile Assortment Exp 000

© Julien Fournié

Product customization is nothing new; especially in footwear. Many of the major footwear brands have offered customization for years: Adidas, Nike , and New Balance all offer online product customization. But this is typically just color and material customization and doesn’t allow for changes to fit or cushioning. Some brands, such as New Balance, are just starting to use modern 3D tools to provide customized outsoles to the elite athletes and, eventually, consumers. Once again, however, this begs the question of customization across brands. Will I be able to print the authentic Vans checkerboard pattern on my Gap t-shirt? Will I be able to customize the color of my 3D printed New Balance outsole to coordinate with my faded Levi’s 501s? Probably not. But the marketplace is changing and what was unthinkable in the past, may just become commonplace in the future.

Want to know more about how to engage consumers in the ultimate personalized product and purchase experience?



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