Connecting Minds @ #ecf2010

By Kate
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With several hundred attendees above target, there were lots of minds connecting at ECF 2010.  Is this a sign of economic hope?  I’d like to interpret it that way!

One of the people I enjoyed connecting with was David Nahon, our immersive virtuality/iV lead.   The event’s theme was lifelike experience, an area that intersects with David’s.  We had some ‘coffee tawlk’ and discussed whether traditional PLM is blending with lifelike and especially iV.  Said David,

“They’re beginning to merge.  You can look around the agora and see it.  There are three auto stereoscopic screens, a few stereo systems, Kinect . . . We’re now in the phase where PLM and iV are starting to bleed together.  The future is bright.”

David went on to explain that he thinks a mainstream iV solution for PLM users is not too far away.  Even with abstract data there’s a lot to be gained by translating it visually. 

I’ll leave you with a few goodies:

1. The PLM Marketplace has blogged some technology-in-action videos taken from the agora here

2. These are a few of my favorite event sound bites:

“We have to have the right to fail in order to innovate.” Jean Botti, CTO EADS

“There is no undo in the real world.” Bruno Delahaye, Dassault Systèmes

 “There is more value in your IP than the in products you make.”  Bernard Charlès, Dassault Systèmes

3.  And last but not least, look what I “bumped into” today!  Made with our software too.  

If you were with us, I hope you had an enjoyable, fruitful time!  And if you were not, I hope you have a feel for what transpired.



CATIA Packaging Design Demo Reel

By Caroline
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Hi everyone,

Following my blogpost featuring Dymola libraries in action within CATIA V6, I decided to feature what I consider one of CATIA’s sexiest domains: Shape.   I chatted with Pierre Maheut, one of our Shape specialists.  He was of a great help to help me understand the technical parts of this video better.

The chosen video is: CATIA Packaging Design Demo Reel

This video is in fact a demo teaser for CATIA’s industrial design software, and the whole purpose is to show in 3 minutes the process a designer goes through in the designing packaging.  The video covers the various steps the designers use to create, for example, a perfume bottle.  Imagine, create, share and experience. The video also shows the importance of communities and crowed sourcing in the interactive creation process.

Pierre breaks down the video into four parts:

  • Imagine: Integration of 2D Sketches in 3D environment
  • Create: Easily and quickly materialize an idea into 3D.
  • Share: Instant collaboration with Engineering
  • Experience: Choice of colors & materials with high quality real time visualization.

YouTube Preview Image

To wrap up our chat, I asked Pierre to tell me what he likes about this video.  He answered that he likes the fact that this video shows CATIA in another perspective.  We are perhaps not yet well known in Consumer Packaged Goods, especially amongst industrial designers.  Last but not least, he likes how CATIA is both powerful and a fun to use design tool.

That’s all folks!


Caroline Heleu is interning with CATIA.

Nokia, Chicken and 3DS @ #ecf2010

By Kate
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Rather than focusing on ECF’s “lifelike experience” theme, I’d like to share a few things that stood out for little ole me. 

1.  Bernard Charlès announced that Nokia has just signed on for our V6 software.  Then a Nokia representative joined him onstage and handed him a phone.  Bernard said, “I know what you’re going to ask now: when is 3DVIA running on Nokia?”   I don’t have the answer, but later in the press conference the mobility theme resurfaced regarding 3DS partner mobility platforms.  Bernard answered, “Apple is not very open but it always works because it’s simple.”  Hmm, perhaps there’s a hint in there.  If mobility is advantageous today, tomorrow it will be unavoidable.  And we all know Apple isn’t the only game out there.  I’ll be following this thread. 

2.  There was an industry newbie onstage this year, Meyn from the protein sector.  Here’s a little zoom:

Meyn designs and builds complete production lines for the poultry industry.  So what?  Well, let me throw some stats your way that will shed a different light:

  • In processing capabilities, the industry standard is 9,000 chickens per hour.  Meyn’s production lines are capable of processing 12,000 per hour and are aiming to up this to 16,000. 

I’m surprised by the demand, but then again the only people I know that don’t eat chicken are vegetarian.  As Meyn maneuvers to reach this goal, they’re expanding their product line to include meat and fish processing lines, plus they’re expanding operations internationally. 

Meyn CIO Steef Klein sees his role to be less about technology than strategy.  He recognizes that in order to reach their ambitious goals, Meyn must develop and work with new partners, supported by PLM 2.0.  Says Klein,

“PLM is one of the most important strategic choices you can make, because it’s about information and interaction.  ERP is just transaction.”   

“Collaborative product innovation is all about inter and intra company collaboration.”

“People need visualization, they do not need text.” 

“If you don’t use one PLM vendor, integration is very difficult and perhaps not possible.”

Meyn walks the walk by using a gamut of Dassault Systèmes products, including Exalead.  They’re even showing a CATIA V6 version of their latest creation, the rapid filleting machine composed of over 25 thousand parts, to potential buyers and partners to “sell them faster and better.”   

3.  Bernard also clarified Dassault Systèmes branding.  In fact as I look at the below photo again, I notice that the word “brand” isn’t showing.  Instead Bernard calls what we used to call brands: applications, a platform and services.  A seemingly innocent detail, but our execs are mostly engineers and really into details.  I do not think this is innocent and will let you imagine the implications. 


A second point about branding is that Bernard showed us a slide featuring 3DS instead of Dassault Systèmes.  This has been in discussion internally for awhile.  Would you like me to interview Bernard or Lionel from branding to reach deeper into the reasoning? 

There’s tons more to say, but this is what pops out for me this afternoon.  What about you?  As the 3D Perspectives’ comment link reads, “Leave a comment, gorgeous!”



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