Cloud computing for video games… true or not?

By Virgile
photo credits: zdnet blog

photo credits: zdnet blog

Dear all,

A few weeks ago, I posted an entry on this blog about Cloud Computing for video games, including a poll. The poll results show that 40% of those who voted considered this as “definitely interesting”, while 29% of voters thought “I don’t think it can work, at least for the next few years”.

I personally agree with 29% of you then!

Let me explain. Cloud computing is nothing new, the term “Software as a Service” emerged in the very late 1990s (source). Actually these initiatives from Onlive and now Gaikai (announced just a few days after Onlive), are a pure transposition of this model applied to the video game market. As you may know, PC game sales has been declining for years, among others because of software piracy, and game developers and publishers have been concentrating on building consoles games to allow a more stable environment than Windows (with some many possible configurations, drivers, video cards installed etc.) and access people in their living room.

Today, it’s a perfect time to make announcements like the one we saw at the Game Developer Conference. Game developers and publishers are trying to find alternatives to the traditional brick and mortar sales channels to concentrate further on online delivery. It’s already successful with Xbox Live Arcade and growing with rivals Nintendo and Sony respective DSWare, WiiWare and PlayStation Networks.

I don’t deny at least part of the technology promised by these actors is working, though I think it will generate huge technical issues when deployed even in beta, but I think such shift will take years and years to become more than a drop in the game developer and publisher revenue share.

What do you think?


CATIA Design Visualization Contest | WINNERS !

By Xavier

CATIA Design visualization Contest | 2009RCcar

We would like to thank all participants for the amazing visuals we received. After reviewing all the candidates’ entries and the quality of the visuals, we have decided to relaunch the experience next year and to create a best-of video.

CATIA Design Viz Contest entries | 2009

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In the actual competitive consumer market everyone needs to have appealing products and to make faster decisions. More than ever Creative Designers must have a realistic visualization of their design, make rapid decisions on their product and communicate and sell their Ideas quicky. Design Visualization on virtual prototypes has become an essential and Strategic tool for designers to reduce the validation cycle time and allow better decision making with accurate virtual visualization.

CATIA offers both, Advance Realtime Visualization for styling and Design Study, and also Advanced Photorealistic Rendering with CATIA PhotoStudio based on Mental ray.

With the talent of Designers and Digital Artists combined with CATIA Technology you can live and communicate Virtual product experiences.

CATIA Design Viz Demo Reel | 2009

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Congratulation to the winners for the quality of the rendering !

2009 | Winner

Jason Busschaert | Project Industrial Designer | DEWALT, PORTER-CABLE , DELTA


2009 | Award for 2nd Place

Dominik Wolm

Dominik Wolm





2009 | Award for 3rd Place

Luca Bordin

Luca Bordin




Focus on the winner,

Jason Busschaert Project Industrial Designer  | DEWALT, PORTER-CABLE

We had the chance to talk to Jason, the winner of the CATIA Design Visualization Contest | 2009  to know more about him and his use of CATIA and the importance of Visualization.

Hi Jason,

Can you tell us who you are and the reason you use CATIA?

My name is Jason Busschaert; I am a senior project industrial designer, working for BLACK&DECKER. I am currently working for the DEWALT brand; I have category responsibility for Corded and Cordless DEWALT saws. Our core product development team for DEWALT is located @ Black & Decker’s World Wide Headquarters here in Towson, Maryland. In addition, we have various satellite design centers across the globe. Black & Decker’s various project development teams use Catia as our primary CAD platform. CATIA’s advance surfacing capabilities allow our Industrial Design teams achieves best-in-class ergonomics, and working in the same CAD solution with engineering, create marketing leading power tools.

We would like to discover what is the story of the product  you created with CATIA?

Launched in 2008, the DEWALT DW717 10-inch Double-Bevel Sliding Compound Miter Saw features best-in-class cross cut capacity and an exclusive bevel detent system for incredibly accurate cuts and amazing versatility. Designed and developed exclusively in Catia, this was one of my first projects as part of the DEWALT industrial design team. Working under Stuart Wright the lead designer on the project, I was involved in the final phases. These included working with Marketing and Sales to utilize the final CAD data to generate renderings for sales meetings, internal and external communication of the final design and features of the saw.  All this was done in CATIA’s Photostudio rendering workbench.

From your point of view, what are the main benefits you are getting from CATIA visualization tools usage?

There are several key benefits of photorealistic images in the design progress. High impact visuals allow design teams to make design development decisions prior to generating expensive prototypes. This also allows design teams communicate with marketing and sales and can benefit sales and marketing at the end of a project.

Which CATIA product do you use to create your visuals, and why did you decided to use it ?

CATIA Photostudio workbench allows our Industrial Design Group creates stunning visuals within our core development CAD platform. Having rendering capability within the design platform avoids complex exportation of data and allows us to generate new images after complex design changes.

What is the approximate amount of CATIA rendering images you are creating every year?

As a design team, we produce 100’s of CATIA Photostudio renderings per year to support internal design communication between our iD team, engineering, marketing and sales.

Thanks you very much jason and congratulation.



Focus on

Luca Bordin from Venezia






Can you tell us who you are and the reason you use CATIA?

I’m 28 years old and I work for Safilo company in Padua (Italy) as render maker of glasses; I started to use CATIA since a couple of years, as this software is used in the production deptm.
Thanks to the release 19 the form PHS has improved a lot and allowed me to realize that render I sent you.




We would like to discover what is the story of the product  you created with CATIA?

The idea of “Long Siege” born from the need to rebuild the workstation I have at home, so I wanted to highlight the captivating hardware with a bit of design and creativity; the fusion of a skeleton boat and the ergonomic position are the bases of this project that I am realizing at home during my leisure time (I am sending you herewith attached the pictures of the working progress: as you can see it is not in plexiglass because I don’t have the correct equipment to make it).





From your point of view, what are the main benefits you are getting from CATIA visualization tools usage?

The benefit of using 3D software and rendering is to see what you have inside your head projected into the monitor of your PC and allows you to make the other people better understand your idea.
To create this virtual project I have used forms of CATIA GSD for Surfacing, the MD2 GSO for Global Deformation and the render modules CATIA PhotoStudio.



What is the approximate amount of CATIA rendering images you are creating every year?




Thanks to the variety of glasses and colors available I can make around 2500/3000 images every year. I hope to improve myself and I’d like to get to the extreme realism, to say: is this a render or a real image?…..


thank you Luca.

N.B. Discover CATIA Industrial Design Software solutions

Visual Complexity

By Oleg

Visualization is a technology to graphically represent data sets. If you will think about 2D and 3D CAD tools, they are visualizing sets of geometrical and other types of data about a product we design. This is very typical visualization for PLM world. In my view, it’s easier for people to understand information presented visually, compared to other ways like text, tables, etc.

I’m trying to explore new ways to represent information. In our modern world, the Internet, social networks and other new technological innovations create new information realities. To present them graphically is not a simple task. However, exploring these capabilities, and perhaps leveraging them in your application can be very cool and beneficial. I want to share with you a few examples of social data set representations. I hope you will find them interesting.

I’m sure you know Digg is an online social bookmarking tool that allows you to store links and share them in user communities. I think Digg’s Digg Labs is providing one of the best visualization tools for social bookmarking. Digg Pics is the latest tool that tracks the activity of images on the site with images that slide in from the left as people submit and digg them. Digg Arc displays stories, topics and containers wrapped around a sphere. Digg BigSpy places stories at the top of the screen. Digg Stack shows diggs in real time, with diggs falling from the top of the screen. Digg Swarm draws circles for stories as they’re dugg.

Another very interesting data visualization discovery I found is walk2web. I tried to discover Dassault Systémes web and found it very cool. You can see and explore much more information aggregated in very useful way.

This is only small set of possible visual representations. The power of visual representation is huge, and I see newcoming examples of possible representations almost every day. The following website Visual Complexity is an interesting opportunity to discover multiple ways to present data sets in a visual way. I encourage you to dig into this to find new ways to represent your data.

I’m looking forward to your comments and maybe your examples.

Best, Oleg

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