Connect Product Lifecycle with World Content

By Oleg


I’m sure you already had chance to see the new 3DVIA Mobile application, and I’ll bet you find it really cool. However, all the discussions around mobile applications and 3D got me thinking about a connection between two worlds created by this application – the virtual word and the physical world.

The virtual world – we live it all the time when using software to create our products, designs, projects and models. The physical world is everything surrounding us. All products we design and manufacture will live in our physical world.

1. Establish a direct connection between PLM content and physical objects. For quite a long time, everything we designed or manufactured happened first on paper. During the last 20-30 years, this has been happening in our computers. However, the Internet and other technologies of today can change this perspective. Maps and other GIS applications were the first bridges connecting our virtual worlds with the real outside world. Now we can jump over and establish a connection between content we design virtually with real worlds – starting from information about users, customers, places, and, going forward, to real connections using cameras and VR equipment. Virtual-to-physical relationships become a first dimension in the connection between PLM and world content.

2. Create social relationships crossing physical and virtual boundaries. A second dimension is to connect people. With the huge social networking expansion in our everyday lives, we can think about connecting real people to their virtual avatars. We can use these connections to simulate their experiences and work across virtual to physical boundaries. Social networking experiences can reflect behaviors of people designing and manufacturing products. So, social connection is the second dimension to connect PLM and everyday people’s lives.

3. Experience hybrid relationships in mixed virtual and physical worlds. As soon as we’ll be able to establish such mixed environments, connecting information between two words, we’ll be to experience virtual objects in our everyday life. I think the 3DVIA Mobile example is a first and very small step. In the future mixed reality applications will come to many places where virtual experiences will be the first step before producing something physical. This is the third dimension.

YouTube Preview Image

I understand, this is sort of a dream. However, looking on the first applications we see today like 3DVIA Mobile and a growing amount of content, that exists online (such as 3DVIA content online etc.), I think, the future is not as far off as it looks in the beginning.

Do you agree?


**picture courtesy of Project10x

3D for Fashion – Ready or Not, Here I Come!

By Tamara

Draping fabric

Apples, peaches, pumpkin pie, who’s not ready holler I!

How many of you remember this favorite Schoolhouse Rock song?

It suddenly popped into my head when I was thinking about the use of 3D and the Fashion industry. There are a growing list of technologies available to our industry using 3D to support Brand sales, marketing, and product development. I can think of no better industry to apply the benefits of “See What You Mean.”

Fashion is all about visualization, aesthetic, emotion, and the business of art. The benefits are clear for sales and merchandising where early optimization of design ideas and a collection’s inspirational direction can drive revenue. Being able to visualize the product range helps merchants and buyers ensure a trend-right collection with the right breadth and depth in the assortment, long before expensive sampling has taken place.

Another area gaining market traction is the fitting process. The cost and added development time of multiple fitting sessions can be greatly reduced with virtual prototypes.

So why does the industry lag in adoption and commercial offerings?

A recent Forrester Research report said:

From the point of view of most business leaders, the utility of virtual worlds in business is not apparent.

Do you agree?

There are still a lot of impediments to mass adoption of these technologies in Fashion, but the biggest impediments I see are realism and readiness…..not value.

Realism in fashion is being able to accurately convey the end product, in all its attributes – color, texture, drape, feel, and shape. Is virtual reality ‘real’ enough? Does the technology convey the same experience?

A big part of the shopping experience is the emotion of it all. How does the product make you feel?

Although these hurdles may never be leapt in fashion there are tremendous possibilities today to inform the planning process, merchandising process, and the consumers brand experience with 3D.

Readiness is more about the human interaction and willingness to change. Change in tools, change in process, and change in participation.

It took a long time for 2D CAD to emerge in fashion and I suspect it may take some time for 3D to emerge as well. What is different this time however is the pace at which technology is changing and impacting our everyday lives.

We have more digital tools at our disposal than ever before. The next generation of merchants, designers, and developers are going to not only expect these tools but frankly will demand them.

Their expectations will be for a fully immersive and interactive experience. This is what they will have grown up on and they will demand the same, if not more, of their work tools as they do of their personal and recreational tools.

As I said in the beginning, ready or not, here I come!

Are you ready?



Tamara Saucier works in Consumer Goods solutions for Dassault Systèmes.

Outliers in Orlando: DS Customer Conference Attracts the Best and Brightest!

By Sharon

What do Bill Gates and the Beatles have in common?  Why are some people outrageously successful while others who may have the same skills, talent or education simply plug along quite well but do not necessarily enjoy extreme success?   

I recently read a great book called Outliers, The Story of Success, by Malcolm Gladwell, and started to connect the dots between his theory of success and our upcoming DS Customer Conference.   

BeatlesyellowsubmarinetrailerThe Beatles, arguably the most famous rock band in history, were a struggling high-school band playing at small clubs in England when they were invited to play in Hamburg, Germany in 1960.  Over the next two years they played 270 nights in Hamburg.  Before their US debut in 1964, they had performed live close to 1200 times. 


Bill Gates, one of the world’s richest men was a brilliant, yet bored 8th grader in 1968, when his school had a fundraiser and used the money to buy a time-sharing computer terminal – quite unusual in 1968.  Gates became obsessed with programming and practically lived in the computer room.  According to Gladwell, in one seven-month period Gates and his friends spent close to 1600 hours of computer time, averaging out to eight hours a day, seven days a week. 

The Dassault Systèmes Americas Customer Conference will convene next week in Orlando, Florida.  Among the keynote speakers, we’ll hear from Mike Relich, CIO of Guess, Inc., and Frank Paluch, VP Honda R&D Americas about their journey to success, their dreams for innovation – which like the Beatles or Bill Gates involve practice, commitment and a dose of opportunity. 

These industry leaders are clearly committed to their craft whether that means designing the most successful cars on the planet or crystal-studded jeans.  At DSCC, attendees from a variety of industries including aerospace, apparel, automotive, consumer packaged goods, energy, high-tech, industrial and life-sciences will share stories of success and how to make the most of the opportunities that are available to all of us.

 If this sounds interesting to you, stay tuned for live blogging from the event here at 3D Perspectives.  You can also follow DSCC on Twitter




Sharon Rodger is the director of Public Relations for ENOVIA and loves the Beatles.

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