Digital Intellectual Property: Follow Up

By Remi
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legal, law, printer, 3D, innovation, PLM, V6, LifeLike, CATIA, Solidworks, enovia, 3DS, 3Dvia, Simulia, swym, Dassault, Systèmes, Systemes, system, delmia, customer, value, engineer, engineering, design, industrial, draftsight

Last week  after publishing Bernard Charlès’ interview on IP at Hannover Messe, we received an email from one of our readers (thanks Patrick!) suggesting we look at this article. It covers what is perhaps the first intellectual property complaint ever on a 3D design.

Ulrich Schwanitz came up with a 3D design of the Penrose Triangle, famous for being impossible to create. He started selling his model via an online platform but soon after that, someone else (Artur Tchoukanov) recreated it and uploaded instructions on how to make it. Schwanitz then filed a complaint against Tchoukanov and the story went on so that he’s now called “the inventor of copyright threats over open 3D repositories.”

What’s new, you’re going to ask? Well, indeed, this is the first time someone gets a complaint for creating (not copying) a 3D model from an open 2D drawing. Was Schwanitz right? Is there any copyright to his 3D model? Or is it just not possible?

As Bernard Charlès stated last week, we have to come up with a proper legislation on digital Intellectual Property. So, what are the options? If we look at the music and movie businesses, such questions are still not answered. However, something I think we’ll all agree upon is Bernard’s quote: “when we encounter a conflict, we need unified ways to resolve issues.”

When it comes to industrial product creation, the issues go beyond those of the movie and music industries. This is because we’re talking about the creation of physical products that people use in their everyday lives. How about 3D printers? I know they’re pretty expensive at the moment… but can you imagine in a few years time, they will be democratized, powerful and you will find online CAD files for anything!

Say your door handle is broken… you will be able to reproduce it from scratch with your 3D personal printer! Take a look at this video if you doubt it:

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Do you think physical product sellers will like this? I personally don’t think so. There is an urgent need to do something legally speaking. But again, this is still blurry…

So… what do you think?



Your Place or Mine?

By Remi
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atol ad augmented reality glasses 3DS dassault systèmes

No this is not a line from a cheesy movie but a question girls may ask themselves when they discover Atol’s last advertising campaign.

Recently, we published something for kids: an augmented reality game to go with their cereals! It was only fair that we share something for their mothers! ;-)

French optician company Atol has developed an augmented reality application on its website that allows you to try its glasses right from your computer! Good thing is you can personalize them to create your own. Take a look at their TV ad to better understand how it works… it’s in French but totally understandable visually speaking:

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Feel like trying it, this way please!

Looking at this and other applications you can find on the Web, there’s no doubt that augmented reality is becoming more and more central to B2C communications. Plus, if it is fun and easy to use like Atol’s application, you can bet it’s going to be a hit! For sure, this application is much less tedious than trying on countless glasses in the store!

The only question is: after children and women, what about the augmented reality application for us, men? :’(



Hannover Messe and Digital Intellectual Property

By Kate
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German Chancelor Angela Merkel French Prime Minister François Fillon Eric Besson Bernard Charlès augmented reality 3DS dassault systèmes systemes systems system intellectual property hannover fair messe

Yesterday Bernard Charlès attended the world’s largest industrial trade show Hannover Messe.  European politicians such as Chancelor Angela Merkel, PM François Fillon and Minister Eric Besson ended up meeting with Bernard and discussed preeminent issues.  Notably how to live up to our growing energy needs.

Many of us agree that only through collaboration and digital experimentation can we innovate at the level required for real breakthroughs.  In fact it’s difficult to be an industrial today without doing so.

But this begs the question:  what about digital intellectual property?  Are there appropriate policies in place that align with practices like co-creation, crowdsourcing, or more traditional processes?

Bernard shared his thoughts on Hannover Messe and intellectual property (IP) protection at the 3DS stand.  Please watch this little video to hear what he thinks:

Virtual goods or physical products, do you think current IP policies stand up to our needs?



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