Frank Gehry Shares CATIA Secret

By Kate
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Eighty-one-year-old Frank Gehry has rightfully earned his label as “the most important architect of our age,” as was voted in the 2010 World Architect Survey.

I had the honor of meeting Gehry in early 2009 and got to ask him questions on his views on the future of architecture and 3D as an innovation tool.

And today I’m proud to share with you another Gehry video, although much prettier and professional than mine, where Gehry talks specifically about how Dassault Systèmes CATIA software is key to his architectural realizations.

Some of my favorite quotes include:

“We’ve got powers that architects don’t usually have.”


“You can’t do it without any other software out there.”

So here’s your chance to hear from the master himself some of his secrets . . . and enjoy the beautiful footage.

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Many thanks to Elodie and Karin for allowing me to put this video extract onto our YouTube channel.  The Gehry video is part of an online video-cube presentation on the Dassault Systèmes group.  It’s worth a tour, so please check it out when you have a chance.

Meanwhile I’ll get back with you soon with other of my favorite extracts.

And BTW . . . what do you think?



N.B. Also Discover Digital Project solution

Introducing the SolidWorks 2011 product line

By Matthew
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SolidWorks 2011

September 1 has finally come, and we’re happy to finally unveil the SolidWorks 2011 product line. There are lots of updates, enhancements and improvements, ranging from the really big to the really small.

We’ll dig into some of the bigger enhancements over the next few weeks, but for now, I’d encourage you to go check out our new SolidWorks 2011 website, where you can explore some of them yourself and see what’s coming later this fall.


DSCC 2010 Isn’t About PLM or CAD

By Derek
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It is that time again, people.  We’re ramping up to Dassault Systèmes Customer Conference 2010, DS’s premier North America customer event.  You’ll hear Ford, you’ll hear Procter & Gamble, you’ll hear from customers how the future is being envisioned and created, as well as from CEO Bernard Charlès.  You’ll see more of Exalead, the search-based application technology recently acquired by Dassault Systèmes, you’ll hear from customers in CPG, Energy, Auto, Aero, Life Sciences and a variety of other industries.

Woo hoo.  No really, what’s the big woop, right?


This isn’t a software conference.  This isn’t about spreadsheets, about data management, about CAD or PLC code.  This is an innovation conference.  This is where dreamers, thinkers, innovators come to talk, share ideas, brainstorm.

Last year’s conference set the stage for this and articulated my point perfectly.  We asked regular Orlando passers-by what PLM was.  What did it stand for?  We asked them what their sunglasses, their handbags, their cars, their shirts have in common.  The amusing Jay-Walking style video (below) was instructive.

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Fabien Fedida, our director of global offer strategy, put it perfectly afterwards, looking out at the audience of customers, prospects, innovators all, “You make it all happen.  Each one of you is part of an amazing thing.  You make all of those things exist.”

PLM is more than software, folks.  You know it.  Don’t tell me you don’t!  The air of DSCC last year was thick with interest and creativity.  It was a palpable feeling walking the halls of the Renaissance Orlando Resort.  PLM 2.0 is about dreams.  PLM 2.0 is about bringing your dreams, your customers’ dreams to life.  It is about envisioning a future of socially-networked innovation.  It is about pervasive, ubiquitous 3D to make those collaborative dreams visible, interactive and REAL.

Orlando, Florida, November 9-10.  The decision-makers, the dreamers, the individuals behind huge market successes will be there, Dreaming to Life and Envisioning the Future.

What’s your dream and how will you bring it to life?  Check DSCC 2010 out at and join us!


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