Arthur, Selenia and India: Become a 3D Film Star

By Kate

Have you seen the movie Taken? What about The Fifth Element? Ummmm . . . how ‘bout Arthur and the Invisibles? (a.k.a. Minimoys) Or, the not-yet-released Arthur and the Revenge of Maltazard:

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Then you know Luc Besson and Europacorp.

But did you know Europacorp (founded by Luc Besson) is a partner with Dassault Systèmes?

So what?

Well, in the spirit of TVnima, now you, your family and friends can become Minimoys!

Check it out:

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For more info about the third dimension machine and the Minimoys World, watch this:

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And here’s the official Europacorp website.

But back to so what. I wanted to find the answer to this question, so I went to talk with someone heavily involved in the creation of the partnership, my friend and our Director of Interactive Strategy Mehdi Tayoubi. Here’s what I asked him:

1. Why is Dassault Systèmes involved with the Minimoys film promotion? This is very different from working with automotive OEMs.

2. What’s the future of cinema?

3. Can you give us a hint for future Dassault Systèmes-Luc Besson/Europacorp projects?

Q1: Why is Dassault Systèmes involved with the Minimoys film promotion? This is very different from working with automotive OEMs.

Last week we announced a global strategic innovation partnership with Europacorp and the Minimoys project is our first visible project. We’re not that far off because both share the common points of 3D and innovation. We love 3D and want to invent new concepts for cinema and marketing experiences. Real-time 3D marketing is also at the heart of our activity with 3DVIA Virtools. More and more, people are turning towards Real-time 3D and our technologies to imagine online experiences or 3D multi-support applications to replace Flash for example.

The future of marketing in all sectors and naturally also in the entertainment industry is about brand experiences or what we call experiential marketing. Our 3D tools are very well positioned to serve this new vision for our client or even for ourselves.

One of our biggest general public 3D undertakings is the Kheops Revealed project, which so far has resulted in a website visited by 3 million people, the publishing of 2 3D DVDs including 3D glasses, and the first virtual reality event in the world with to-date 30,000 spectators. With TVnima we also give anyone, no special skills necessary, to become an online 3D TV director. For this century, 3D is THE interactive media. The possibilities for inventions in the domains of 3D in between the PLM territory and the gaming territory are huge.

The experience that Dassault Systèmes will acquire with partners like Europacorp (specialists in collective emotion, creativity and stories in general) will also be a benefit to our industrial clients who want to create lifelike experiences for their customers with experiential 3D. You see, 3D is not only for gamers and engineers, but for everyone. Partnerships like this will enrich PLM innovation through the know-how we and our partners will acquire to build emotional experiences even before the products in question exist. They will also help us to expand our range of marketing, cinema and entertainment solutions.

Q2: What’s the future of cinema?

Let’s imagine that with a simple photo spectators will be able to create their own special effects and watch their own content in 3D on the Internet or in traditional movie theaters. On any screen, on any support! Up to you to image the scenario that will begin in your home through your Internet connection where you prepare your virtual double and 3D content as easily as you would in a video game.

Then when you go to the movie theater, you’ll see your content and be able to interact with it. Each showing will be unique and depend on the viewer-generated content. Spectators will use their mobile phones to interact with the « films » in real-time. Today everyone’s talking about online user-generated content, but tomorrow it will be in your neighborhood movie theaters equipped for interactive 3D experiences.

All we have to do now is invent tomorrow’s multi-support for cinemas. The particularity of 3DVIA Virtools is that it allows you to produce multi-support concepts, from augmented reality to virtual reality, as well as online experiences. There aren’t any technological barriers to this type of scenario!

Q3: Can you give us a hint for future Dassault Systèmes-Luc Besson/Europacorp projects?

What you see on is only a glimpse of what’s to come. We’re working on user-generated 3D content that you’ll find in the official Arthur and the Vengence of Maltazard DVD, and also concepts for 3D events that will transform any movie theater into a virtual reality showroom for interactive experiences. Anyone can join us on this adventure by first creating their own Minimoy. Stay tuned, this is just the beginning!!!

Interesting, non? Now I just need to find a way to meet Luc Besson!



P.S. You can view the Minimoys online experience in stereoscopic 3-D. If you’d like some special anaglyph glasses, I’ve got a limited personal stock to share with you, dear readers. So contact me if you’d like a pair.

Cloud Watching Polls

By Oleg

Last week I had the chance to meet with Kate using our new Telepresence Room. It was a great experience to have a live discussion from Boston to Paris on the cloud. One of the topics in our discussion was the results of Kate’s poll on Cloud Watching few weeks ago. I understand that our results may be a bit unusual rather than presenting real industry research. I always remember the joke about internet surveys that says that “100% of people answered ”yes” on our website to the question “do you use the internet?” :)

Question 1: I’d rather work on a cloud

Question 1: I’d rather work on a cloud

Getting back to the survey, Kate asked fundamental questions regarding Clouds. The first one is a positive proposition “I’d rather work on a cloud”. First of all, I was impressed to see that 51% of those surveyed answered “yes”. This is a good sign and introduces a potential trend in the adoption level of SaaS and online solutions. Even if I think that this level if extremely high compared to the SaaS adoption reports by analysts, I see this is a potential good sign. Secondly, it is interesting that 15% of people selected answered “I don’t care”. Actually, these answers represent the future trend in adoption of online and cloud technologies. Should you really care where your software located or where you store you data? Hmm… Good question. Here, we come to the second question on the survey– what is your concern with regards to Cloud Solutions?

Question 2: What is your concern with regards to cloud solution?

Question 2: What is your concern with regards to cloud solution?

So, the second question, “what is your concern with regards to cloud solution?”, brought more complicated responses. I found it interesting that people actually preferred to answer the second one rather than the first, which means people really are more concerned. Two major responses regarding Cloud concerns were about security (35%) and stability (32%). Security is always a major concern for companies trying to move their solution “outside of the firewall”, so I wasn’t surprised at all. Stability probably shows that people are not completely satisfied with online services in general, and assume that software services on a Cloud can go up and down frequently. I don’t know if this concern was raised by the last 1-2 Google’s outage, but I really don’t think you’d like to get a message like “too many tweets J” if the system sends this message to you repeatedly while you are waiting for your latest released model or drawing.

If you are interested to read more cloud related topics you can visit my personal blog and take a look on the following posts: The Biggest PLM Challenge on the Cloud, Where is the PLM shortcut to the cloud?, Where is PLM on Industry Cloud Map?

To conclude, I just wanted to remind you that our research was completely unscientific. We relied on our blog audience which is undoubtedly cloud-oriented. We will get back to you with the results of our poll and report about the latest changes and trends.


Sporting Virtual Reality

By Kate

So far as part of our spring series on Virtual Reality, I’ve shared interviews with VR software and equipment specialists. How about some perspective from a VR scientific researcher? And even better, one exploring VR and sports? ;-)

Here’s an interview with researcher Daniel Mestre, member of the French Association of Virtual Reality and head of the “Immersions Group” at the Marseille Institute of Movement Sciences, CNRS and Univmed.

Questions I asked:

  1. What work are you doing with virtual reality and sports?
  2. Who are the people who will benefit the most from this work, athletes, doctors or sports equipment manufacturers?
  3. Do you think that sports will evolve to a level where athletes use VR applications while exercising their activity?
  4. What’s the future of virtual reality? (My pet comparison question.)

Here’s the translation/transcription:

Q1: What work are you doing with virtual reality and sports?

We want to understand how athletes behave, and we use virtual reality to create situations where we can study human behavior in sports. That’s the fundamental aspect. More precisely, we’re studying virtual training for athletes. And we’re also exploring how, through virtual reality, we can inspire men and women who aren’t physically active to exercise again.

This is a VR topic that’s pretty developed now, especial in Anglophone countries like the US, and it’s starting to spread in Europe. Here we’re trying to couple, for example, gym equipment with virtual content that motivates people to get active. We’re starting to orient our work targeting obese populations to help motivate them to get in shape.

For example, is it more motivating for someone to distract them from the exercise at hand? Or is it more motivating to encourage them with biofeedback? Virtual reality is interesting for these classic questions because it allows us to externally study a process that’s typically internal.

Q2: Who are the people who will benefit the most from this work, athletes, doctors or sports equipment manufacturers?

I think it’s all three. We need doctors to help us develop a process of re-adaptation. It would be illusory to think that by magic virtual reality will resolve our problems. Equipment manufacturers are interested in the work to help them bring new products to market. I think athletes are already benefiting from it. For example we’re working on a project about virtual cycling training. A cyclist living in a flat desert region can virtually train for an upcoming race in the mountains, although this remains elitist.

There’s a fourth group of beneficiaries to our work and that’s coaches/teachers, students and people developing VR sports applications. A big part of our activity is working with physical education students, exposing them to the possibilities that virtual reality and training provide.

Q3: Do you think that sports will evolve to a level where athletes use VR applications while exercising their activity?

I’d say we’re not there yet, but then again we’ve already introduced it as video arbitrage during ball games. Otherwise we’re starting to see athletic trainers explore using virtual reality for coaching team sports, although it’s an old idea for us. So rather than drawing positions and strategies on a chalkboard, they’ll produce them virtually.

But are we going to invent virtual sports disciplines? I don’t know how to answer that question today.

Q4: What’s the future of virtual reality?

It’s brilliant and polymorph!

Merci Daniel!

Stay tuned for more . . .



P.S. If you’re new to our series, previous posts include:

Virtual Reality Series: Interviews & I Spy
Live from Laval Virtual Day 1: R-Screen
Day 2 @ Laval Virtual = Fire
Day 3 @ Laval Virtual: Ergo Wide 3
Equipping Our VR Future

P.P.S. You may also enjoy this VR sports application: Spinning into Virtual Reality

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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.