DSCC09 – Day 1: Harnessing the Spirit of da Vinci

By David C.

DSCC09 WebBanner1The first day of the Dassault Systèmes Customer Conference in Orlando opened with an homage to Leonardo da Vinci and his spirit of innovation (see video below). His commitment to pushing the boundaries and challenging conventions provides a great reminder as to why we’re all gathered here in Florida.

In his time da Vinci relied on pen and paper to capture his ideas, many of which proved to be centuries ahead of their eventual development. However, beyond his immediate circle of friends, contemporaries and benefactors he had a limited ability to immediately communicate and collaborate with, and then influence the world at large.

Fast forward to the 21st century and, while harnessing the power of inspiration and innovation has remained the same in many respects, how we communicate and share ideas has been transformed beyond all recognition.

We now stand at the crossroads of technology and consumer behavior with the potential for a major disconnect between providers and consumers. In a world where everything seems to be getting smarter (cars, phones, buildings and clothes, for example), how do we ensure that we’re not leaving the consumer behind in our pursuit of developing the next “great invention”?

The concept of Social Innovation was a theme that Bernard Charlès explored in great detail during his presentation today. As a loose definition, Social Innovation focuses on how companies can harness the latest developments in online technology to better understand the consumers’ emotional investment when placing value on new products.

To do this effectively, Bernard Charlès discussed how, in order to create an emotional attachment for a product in an online environment, we have to create a true, lifelike consumer experience. In addition to being easy to use, it has to also behave like and comply with real life. This will enable a consumer to make a true emotional investment and become fully engaged in the online experience.

Taking the opportunity to demonstrate the recently announced 3DVIA Mobile application for the iPhone (http://www.3ds.com/company/news-media/press-releases-detail/?tx_dastypressrelease_pi1%5Buid%5D=2265&tx_dastypressrelease_pi1%5Bcmd%5D=single&cHash=34c3b7f3f4) Bernard highlighted the strides DS has been making to bring the promise of PLM2.0 to life. While still at an early stage, it’s these types of applications that will help to promote a greater understanding and foster a stronger emotional investment amongst consumers who want to actively participate in a broader community and the innovation of new products.

What does this mean for the future? Unlike Leonardo da Vinci, who often had brilliant ideas in splendid isolation, we are now on the verge of being able to capture the collective genius of a truly global community in the process of innovation. Perhaps we’re about to enter another golden age of human innovation – only time will tell!!

Disclaimer: A customer asked us to edit out a few seconds of the video, so I’ve taken it down until it’s ready.

Connect Product Lifecycle with World Content

By Oleg


I’m sure you already had chance to see the new 3DVIA Mobile application, and I’ll bet you find it really cool. However, all the discussions around mobile applications and 3D got me thinking about a connection between two worlds created by this application – the virtual word and the physical world.

The virtual world – we live it all the time when using software to create our products, designs, projects and models. The physical world is everything surrounding us. All products we design and manufacture will live in our physical world.

1. Establish a direct connection between PLM content and physical objects. For quite a long time, everything we designed or manufactured happened first on paper. During the last 20-30 years, this has been happening in our computers. However, the Internet and other technologies of today can change this perspective. Maps and other GIS applications were the first bridges connecting our virtual worlds with the real outside world. Now we can jump over and establish a connection between content we design virtually with real worlds – starting from information about users, customers, places, and, going forward, to real connections using cameras and VR equipment. Virtual-to-physical relationships become a first dimension in the connection between PLM and world content.

2. Create social relationships crossing physical and virtual boundaries. A second dimension is to connect people. With the huge social networking expansion in our everyday lives, we can think about connecting real people to their virtual avatars. We can use these connections to simulate their experiences and work across virtual to physical boundaries. Social networking experiences can reflect behaviors of people designing and manufacturing products. So, social connection is the second dimension to connect PLM and everyday people’s lives.

3. Experience hybrid relationships in mixed virtual and physical worlds. As soon as we’ll be able to establish such mixed environments, connecting information between two words, we’ll be to experience virtual objects in our everyday life. I think the 3DVIA Mobile example is a first and very small step. In the future mixed reality applications will come to many places where virtual experiences will be the first step before producing something physical. This is the third dimension.

YouTube Preview Image

I understand, this is sort of a dream. However, looking on the first applications we see today like 3DVIA Mobile and a growing amount of content, that exists online (such as 3DVIA content online etc.), I think, the future is not as far off as it looks in the beginning.

Do you agree?


**picture courtesy of Project10x

3D for Fashion – Ready or Not, Here I Come!

By Tamara

Draping fabric

Apples, peaches, pumpkin pie, who’s not ready holler I!

How many of you remember this favorite Schoolhouse Rock song?

It suddenly popped into my head when I was thinking about the use of 3D and the Fashion industry. There are a growing list of technologies available to our industry using 3D to support Brand sales, marketing, and product development. I can think of no better industry to apply the benefits of “See What You Mean.”

Fashion is all about visualization, aesthetic, emotion, and the business of art. The benefits are clear for sales and merchandising where early optimization of design ideas and a collection’s inspirational direction can drive revenue. Being able to visualize the product range helps merchants and buyers ensure a trend-right collection with the right breadth and depth in the assortment, long before expensive sampling has taken place.

Another area gaining market traction is the fitting process. The cost and added development time of multiple fitting sessions can be greatly reduced with virtual prototypes.

So why does the industry lag in adoption and commercial offerings?

A recent Forrester Research report said:

From the point of view of most business leaders, the utility of virtual worlds in business is not apparent.

Do you agree?

There are still a lot of impediments to mass adoption of these technologies in Fashion, but the biggest impediments I see are realism and readiness…..not value.

Realism in fashion is being able to accurately convey the end product, in all its attributes – color, texture, drape, feel, and shape. Is virtual reality ‘real’ enough? Does the technology convey the same experience?

A big part of the shopping experience is the emotion of it all. How does the product make you feel?

Although these hurdles may never be leapt in fashion there are tremendous possibilities today to inform the planning process, merchandising process, and the consumers brand experience with 3D.

Readiness is more about the human interaction and willingness to change. Change in tools, change in process, and change in participation.

It took a long time for 2D CAD to emerge in fashion and I suspect it may take some time for 3D to emerge as well. What is different this time however is the pace at which technology is changing and impacting our everyday lives.

We have more digital tools at our disposal than ever before. The next generation of merchants, designers, and developers are going to not only expect these tools but frankly will demand them.

Their expectations will be for a fully immersive and interactive experience. This is what they will have grown up on and they will demand the same, if not more, of their work tools as they do of their personal and recreational tools.

As I said in the beginning, ready or not, here I come!

Are you ready?



Tamara Saucier works in Consumer Goods solutions for Dassault Systèmes.

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