All a-Twitter for DSCC 2009

By David C.

So we’re just under a month away from the inaugural Dassault Systemes Customer Conference in Orlando, Florida and, given the dynamic global economy, it’s shaping up to be an interesting event.

Encapsulated by the theme of “Emerge with Advantage” attendees will have access to a variety of presentations and workshops exploring how our customers (including Honda, Procter & Gamble and Texas Instruments) and partners (IBM and Microsoft) are using 3D and PLM to position their businesses for future opportunities and growth. In addition, there will be a guest appearance by Bernard Charles who will be presenting on the DS vision around the power of Sustainable Innovation.

Building on the concept of exploring new opportunities, the DSCC 2009 team will also leverage a variety of social media tools to facilitate exchanges with customers/attendees and real-time communication before, during and after the event.

Traditionally we’ve communicated with the majority of our customers in a very linear, asymmetrical way; often looking at communication as a way for us to diseminate information. However, the feedback mechanism has always been a little trickier and certainly a lot slower. The possibility to engage with customers in real-time and in a completely non-linear way is very exciting and compelling for any company.

In addition to tying in with traditional promotions like direct mail and e-mail, the DSCC09 event team will be posting regular updates prior and during the event via the DSCC09 Twitter account and relevant multimedia content on the DSCC 2009 YouTube channel .

We’re also looking forward to this event being “Twitter-enabled”. What does this mean? In addition to the traditional means of communication Everyone, from the event organizers to attendees, will be encouraged to stay tuned to the DSCustomerLive Twitter account to find out the latest logistical updates, as well as tweet themselves to provide thoughts on particular presentations , feedback on the overall event so far, etc.

Stay tuned as we’re also planning some ways for the DS execs to leverage social media during their presentations to solicit near instantaneous feedback.

You can already get started tweeting about DSCC09, and if you do, please include the event hashtag: #DSCC09.

It’s an exciting time and we look forward to your feedback and exchanging with you!

And to get you in the mood for DSCC, here’s a 1 minute video for you.

YouTube Preview Image



David Coates works in corporate communications for Dassault Systèmes Americas.

Green Oil? A View from Offshore Europe 2009

By Tom
BP Stand at OE2009

BP Stand at OE2009

We all consume energy every day with almost everything we do. And like energy companies, we need to ask ourselves – can we be more efficient?

This week, our SIMUILA UK team has been exhibiting at Offshore Europe in Aberdeen, the second biggest oil and gas trade show in the world.  There are several hundred exhibitors and over 30,000 visitors at the week-long conference.



While protecting the environment is on everyone’s mind, the slump in oil prices means it’s more critical than ever for energy companies to tap into energy resources more cost effectively.

BP and BG announced massive new oil field projects prior to the conference. But while they must contain exploration and production costs, they can’t cut corners on safety, especially when extracting oil from greater ocean depths.

How do these companies and others know their equipment will work reliably in harsh offshore conditions without overspending and causing delays by relying solely on physical tests? 

By innovating with Realisitc Simulation. 

SIMULIA is helping Oil and Gas companies like Weatherford improve the design their Expandable Sand Screens and Prospect to virtually test their latest products before making a prototype. Abaqus FEA is used to analyze realistic performance of many critical parts and systems for energy exploration including filters, pipelines, foundations, pressure seals, and more. By trying out their designs virtually, they are able to evaluate structural integrity without wasting time, cost, and energy on multiple physical prototypes.

These savings can have a big influence in the price you pay at the pump when filling up your vehicle.

Iceberg gouging analysis. Courtesy J P Kenny

Iceberg gouging analysis. Courtesy J P Kenny

A topic crucial for our environment is moving oil through pipelines while preventing leaks or spills.  

JP Kenny has used Abaqus on many projects including evaluating the best way to lay underwater pipelines in the Arctic while preventing them from being damaged by iceberg gouging. You can check out their case study at Offshore Magazine’s website.

It’s also worth remembering that Offshore Energy is not all about oil – with E.On launching Scotland’s first offshore wind farm this week – it seems all energy, even oil, can be green as well as black. 

What do you think? 



3 Ways to Visualize Hierarchical Structures

By Oleg

I’m always thinking about alternative ways to present information to PLM software users. I think one of PLM’s challenges is to be able to present complex data in a simple way. Using 3D is one of the possibilities to reduce the complexity of data representations and visualize it for users. Hierarchical data is everywhere in PLM – product structure, bill of materials, drawing. Today, I’d like to show three possible ways to visualize hierarchical data to make it more presentable to a user.

Tree Map

A tree map is a visualization of hierarchical structures. This type of visualization is very efficient in a space constraint situation. The best you can do with such a visualization is to show attributes of leaf nodes in trees with appropriated color-coding and size. You can read more about this type of visualization on IBM’s Many Eyes project and here on 3D Perspectives. On the picture below you can see an example of a tree map visualization related to car fuel consumption. You can change the order, color code and sizing. This is, of course, depends on a specific implementation.

Botanical Tree

Here’s another interesting approach o visualizing huge structures. You can take a look at this research for more information. I found it very interesting. The authors are proposing models for tree organizing and visualization. I found this 3D visualization approach as something promising when we face a huge structure of information we want to discover. On the below image you can see the visualization of a Unix Directory using this method presented in this work.

Timeline Tree

This type of visualization, in my view, is an efficient way to combine hierarchical structure and time-related information. In many situations in product development, this is an interesting case. So, you can download and take a look at this research. I can imagine many situations when such visualization can be very useful (i.e. to present product structure with the relevant maintenance schedule and many others).

I’m sure there are many additional ways to visualize hierarchical data. I’m looking forward to your comments and discussing this.

Best, Oleg

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