3D for Fashion – Ready or Not, Here I Come!

By Tamara

Draping fabric

Apples, peaches, pumpkin pie, who’s not ready holler I!

How many of you remember this favorite Schoolhouse Rock song?

It suddenly popped into my head when I was thinking about the use of 3D and the Fashion industry. There are a growing list of technologies available to our industry using 3D to support Brand sales, marketing, and product development. I can think of no better industry to apply the benefits of “See What You Mean.”

Fashion is all about visualization, aesthetic, emotion, and the business of art. The benefits are clear for sales and merchandising where early optimization of design ideas and a collection’s inspirational direction can drive revenue. Being able to visualize the product range helps merchants and buyers ensure a trend-right collection with the right breadth and depth in the assortment, long before expensive sampling has taken place.

Another area gaining market traction is the fitting process. The cost and added development time of multiple fitting sessions can be greatly reduced with virtual prototypes.

So why does the industry lag in adoption and commercial offerings?

A recent Forrester Research report said:

From the point of view of most business leaders, the utility of virtual worlds in business is not apparent.

Do you agree?

There are still a lot of impediments to mass adoption of these technologies in Fashion, but the biggest impediments I see are realism and readiness…..not value.

Realism in fashion is being able to accurately convey the end product, in all its attributes – color, texture, drape, feel, and shape. Is virtual reality ‘real’ enough? Does the technology convey the same experience?

A big part of the shopping experience is the emotion of it all. How does the product make you feel?

Although these hurdles may never be leapt in fashion there are tremendous possibilities today to inform the planning process, merchandising process, and the consumers brand experience with 3D.

Readiness is more about the human interaction and willingness to change. Change in tools, change in process, and change in participation.

It took a long time for 2D CAD to emerge in fashion and I suspect it may take some time for 3D to emerge as well. What is different this time however is the pace at which technology is changing and impacting our everyday lives.

We have more digital tools at our disposal than ever before. The next generation of merchants, designers, and developers are going to not only expect these tools but frankly will demand them.

Their expectations will be for a fully immersive and interactive experience. This is what they will have grown up on and they will demand the same, if not more, of their work tools as they do of their personal and recreational tools.

As I said in the beginning, ready or not, here I come!

Are you ready?



Tamara Saucier works in Consumer Goods solutions for Dassault Systèmes.

Outliers in Orlando: DS Customer Conference Attracts the Best and Brightest!

By Sharon

What do Bill Gates and the Beatles have in common?  Why are some people outrageously successful while others who may have the same skills, talent or education simply plug along quite well but do not necessarily enjoy extreme success?   

I recently read a great book called Outliers, The Story of Success, by Malcolm Gladwell, and started to connect the dots between his theory of success and our upcoming DS Customer Conference.   

BeatlesyellowsubmarinetrailerThe Beatles, arguably the most famous rock band in history, were a struggling high-school band playing at small clubs in England when they were invited to play in Hamburg, Germany in 1960.  Over the next two years they played 270 nights in Hamburg.  Before their US debut in 1964, they had performed live close to 1200 times. 


Bill Gates, one of the world’s richest men was a brilliant, yet bored 8th grader in 1968, when his school had a fundraiser and used the money to buy a time-sharing computer terminal – quite unusual in 1968.  Gates became obsessed with programming and practically lived in the computer room.  According to Gladwell, in one seven-month period Gates and his friends spent close to 1600 hours of computer time, averaging out to eight hours a day, seven days a week. 

The Dassault Systèmes Americas Customer Conference will convene next week in Orlando, Florida.  Among the keynote speakers, we’ll hear from Mike Relich, CIO of Guess, Inc., and Frank Paluch, VP Honda R&D Americas about their journey to success, their dreams for innovation – which like the Beatles or Bill Gates involve practice, commitment and a dose of opportunity. 

These industry leaders are clearly committed to their craft whether that means designing the most successful cars on the planet or crystal-studded jeans.  At DSCC, attendees from a variety of industries including aerospace, apparel, automotive, consumer packaged goods, energy, high-tech, industrial and life-sciences will share stories of success and how to make the most of the opportunities that are available to all of us.

 If this sounds interesting to you, stay tuned for live blogging from the event here at 3D Perspectives.  You can also follow DSCC on Twitter




Sharon Rodger is the director of Public Relations for ENOVIA and loves the Beatles.

20% Wind Power by 2020: How to Get There and Stay There

By Karun

443px-DoesburgermolenIssues surrounding the Oil & Gas sector like climate change concerns, high prices and geopolitical uncertainties have forced many countries to seriously focus on alternate sources of energy.

One of the trends in the Energy industry is renewable energy sources—such as solar, wind, and hydro–as their engine of growth.

Already the United States, India, and several European countries have set goals to produce a substantial amount of their electricity using wind energy, making this a truly global phenomenon. For example, the European Union has set their sights on producing 20 percent of their electricity with wind power by 2020.

With this tremendous growth in wind energy, turbine manufacturers have to plan for exponential growth in their throughput. They have to update their manufacturing processes and production facilities to achieve their desired throughput. They have to move toward more automated production facilities and use new technologies like composites and resin transfer molding.

Since this industry is fairly new, it is in an enviable position to adopt cutting edge technologies, without having the weight of legacy data and processes to slow them down.

Wind turbines are the most expensive component of a windmill – costing as much as 75 percent of the total windmill cost.

It is imperative that these Wind piccomponents be produced in the most cost-effective manner possible while maintaining the high quality and demand requirements.

By building the product right the first time in a virtual environment, manufacturers can take the guesswork out of validating their latest product design, manufacturing process and production facility—thereby reducing these costs.

Working in a virtual environment, eliminating the need for physical prototypes, scrap and wastage can be completely eliminated. DELMIA provides for a sustainable manufacturing environment minimizing the impact on the environment, making the world a greener place in more ways than one.

Working together I think we can indeed achieve 20% wind power by 2020, don’t you?



P.S. There’s more info on energy in general you mind find useful here:


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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.