Three Years of 3D Perspectives

By Kate
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There are moments in life that call for particular reflection:  birthdays with a zero, weddings, etc. 

As I’m experiencing one of these moments, moving on to new professional adventures, I’d like to share my perspective on some topics we’ve been discussing on this blog the past three years. 

How have the worlds of 3D and product innovation evolved since 2008?

For sure 3D has become more mainstream, although the ultimate sign will be when kids use 3D software to design their Mother’s Day decorative vase gifts and print them—both actions from home.  Some signs that we’re getting closer to widespread adoption, take LG’s recent Optimus 3D announcement.  Optimus 3D is a smartphone with a glasses-free 3D screen and 3D recording camera.  

Or what about 3D food printing?  And I’ll bet you at least thought about asking Santa for a Sony 3DTV last year . . . but you probably changed your mind because the quantity and quality of 3D content isn’t ready yet.  Rest assured it will be as soon as enough creatives have embraced 3D as their expression medium. 

I’m not sure innovation is something that can evolve, but I do feel comfortable saying that the processes to capture and manufacture innovation have progressed.  With social computing platforms bleeding into the workplace, new fangled ideas are digitally captured, commented on, morphed into even crazier but ingenious concepts, and sometimes, when a business model can be agreed upon, produced and sold. 

As Orange Labs Sociologist Dominique Cardon said at our recent Design in Life event, “Bottom-up innovations must be local and personal, and because they are personal, their inventors are driven to share with others.  This is when the innovation process begins.”  Personal innovations for the greater good. 

With mobile technology conquering our hearts and pocketbooks, smartphones and tablets are slowly replacing the pulp-constituted idea notebook.  Armed with them at all times, we can now plug our ideas directly into the digital grid, rather than first writing them down on that sheet of paper that may get lost with our socks. 

I’d say how we consider reality has definitely changed.  Virtual is no longer considered fake or marginal.  We’re starting to trust it.  So much that we’re opting to test agricultural innovations, the safety of new mobility concepts, and Dr. Seuss-like building designs as real-life dress rehearsals.  Lifelike experience

We’re using devices to augment our physical world experiences and obtain complimentary information, even as urban tourists in some cases.  Digital has changed our notion of what’s really possible, and what you see is not only what you get.  Your cereal box is not just about cereal. 

When the likes of Oracle start taking interest in Product Lifecycle Management, I’d say we’re up to a new level.  This technology is no longer just for IT geeks. 

PLM is C-level strategic.  And once the boardroom decides to go for it, designers, engineers, purchasing, marketers, the supply chain, consumers, and, IT geeks all find their place and solution within the PLM network.  PLM, the united colors of making stuff.

I will miss you once I’m gone.  But rest assured there are great people that will keep 3D Perspectives alive and feisty.  And most important there’s YOU. 

Like my High School Principal Dr. Jewel always said at the fall welcome assembly, “What you get out of Needham B. Broughton is a direct correlation to what you put into it.”  So replace my alma mater with 3D Perspectives and go for the purple and gold.  Oops, sorry, a pep rally slip.  Just go for the gold. 

I wish you the best and look forward to our next encounter, online or offline.

Warmest regards,


Twitter @KateBo

Did you say Dassault Systèmes Support?

By Matthias
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Dassault Systèmes Support in plain English

At a dinner party, when I talk about my job, the first question I have to answer is always “your company builds aeroplanes, right?”. And the second one is “so you work at Dassault Systèmes Support? But what is Support exactly?” That’s why I came up with the idea of presenting our job to you all through a short video.

No, Support is not only about answering to the telephone in an overcrowded call-center. It’s a more complex organization built to interact directly with Dassault Systèmes’ clients and users so as to make sure that they are statisfied with our products.

And since a short video is better than a long speech…

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Is it clearer now?

By the way, this post will be followed by a series of interviews of (real) support people in the weeks to come so stay tuned! :)



Direct Modeling with Dassault Systèmes

By Kate
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looking under the hood direct declarative functionnal history-based modeling dassault systèmes systems 3DS DS4 catia solidworks delmia enovia simulia 3Dvia draftsight CAD CAM PLM Product Lifecycle Management 2.0 lifelike experience systems engineering engineer geek 3D

Warning:  3D geek alert.  This is a technical blog post.

Awhile ago I sat down with the person in R&D overseeing our “Live products” development, notably our direct modeling solutions.  I wanted to learn more about our direct modeling products, notably what makes them special.  Here’s my interview with Juba Hadjali, mechanical software engineer and Live products domain leader.

Q1:  Talk to me about direct modeling from a Dassault Systèmes perspective.  What products do we have, and what’s our take on direct modeling?

For us we prefer to talk about “declarative modeling.”  Let me explain.  Since the very first V6 release, in addition to other technologies offered within the V6 platform, we’ve released a product called Live Shape, demonstrated for the first time during the ECF 2008 event.  It looks like direct modeling, nevertheless we call it declarative modeling because on top of any design we can declare specifications.  This is all about having the freedom of modeling while being able to declare specifications to capture the design intent.  In other words a free modeling approach, but with precise modeling that captures design intent.

Our product that does this is called Live Shape.  The main scope of the product is first 3D sketching.  It allows to expand the accessibility from traditional CAD users to collaborative enterprise users.  Everyone who wants to collaborate around 3D, because 3D is a universal language, is able to use this kind of product.  It’s about sketching your ideas freely.  It’s about improving the collaboration between simulation or manufacturing people and designers.  The manufacturing guys don’t know how the product was designed, and it is complex, and they need to make some modifications for their job to prepare the 3D. They can use Live Shape to do it in a very easy way.

Q2:  But is Live Shape our only direct modeling product?

Yes, because it covers the full spectrum of what we can call direct or declarative modeling.  It’s a CATIA portfolio product, but the same technology is used in our other brands too. For example, 3DLive is about collaborating in 3D – reviewing data, visually managing information in 3D.  We offer on top of 3DLive the solutions Live Shape and Live Compose to collaborate and brainstorm in 3D.

Q3:  So it’s the same technology kernel?


Q4:  And what about 3DVIA Shape, same kernel?

3DVIA Shape is also a direct modeling product, you’re right, but it’s not targeted at professionals.  It’s about democratizing 3D for all.  The idea is the same, being able to very easily and freely sketch your ideas with a very simple user interface.  Because declarative modeling brings the value of having very simple interfaces thanks to the underlying technology.  3DVIA Shape is for all “consumactors” and CATIA Live Shape for collaborators and creative designers who don’t know how to model in 3D, and all the enterprise collaborators that need to review and discuss using 3D.

Q5:  With Live Shape can you do complex things and access the underlying systems without going “under the hood”?

Yes you can do this thanks to the intelligence we’re putting into our direct modeling technology.  Historically some 3D CAD providers have had direct modeling technologies for years.  But at that time we couldn’t transform the direct modeling into smart modeling.  We’ve developed what I think is a breakthrough technology that does both, i.e. declarative modeling.  It does the same job you can do in classical modeling but allows you to bring more and more intelligence inside it.  So the value is clear. You can start with this declarative modeling or sketching freely, exchange, collaborate and then at any time reuse the work in dedicated sessions within other products.  And everything works well together.  So this declarative modeling product is seamlessly integrated into the whole CATIA, SIMULIA and DELMIA portfolios.  You can start with free modeling, continue with traditional modeling and the opposite.  You can start with classical modeling, give your result to a simulation or a manufacturing guy who doesn’t have the product… but can do his job as well!

Q6:  Could you let us know more about declarative modeling?

In V5 we released a product called Functional Modeling.  This represented a new approach to modeling, a next generation to 3D modeling.  When you’re using a traditional product you’re basically doing geometry.  You’re saying, ok, I’m using a sphere, I’m removing a cube off the sphere, etc., and you then sculpt your model.  We want the users to be able to focus on what you want to do and not how to do it.  Functional modeling, which we also called declarative modeling, is a unified approach that allows you to declare functional specifications.  So I want for instance a protected area.  I don’t want material there because I want to put a screw there.  In the classical approach, you’d ask the system to put a hole there.  But afterwards, it wouldn’t know this is a protected area, and nothing prevents you to fill the hole.  So functional, or declarative modeling, is about providing high level specifications, and the system manages them automatically without having to manage any specification order.  In the end it allows you to solve the complete problem and provide you the 3D.  We released this in V5 and, to sum it up, functional modeling is about shapes with high level specifications.

Q7: In V6, what’s the difference?

The main difference is that in V5 we had this idea of having high level specifications and creating 3D shape.  But these shapes were done with classical products, which are very rich ones I would say… so the user interface did not fit casual users.  They had to know how to model and to input specifications.  In V6, we are completely changing the rules of the game because we combined Live Shape and functional modeling.  So, you can freely model your 3D shape with the direct modeling technology of CATIA Live Shape, and then you are able to put on top of that functional specifications.  It combines the power of these two approaches which provides an unmatched solution with two goals: keep it simple for users and design as you think.

Q8: What’s next? Is it top secret?

In V5 we had functional modeling; in V6 we added direct modeling.  You can create your shape in direct modeling and you can use it in functional modeling.  But in terms of user experience, we want to improve this.  So we want to deliver a next generation of application that brings these two ways together.  And that’s what we have done with the beta application in SwYm which was announced during the 2010 Swym Conference, it is called Live Buildings.

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So there you have it!  Direct modeling Dassault Systèmes style . . .  Merci Juba!



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