Carnival Treat: 3D Augmented Reality Preview!

By Kate
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Happy Carnival everyone!

To get you in the mood, I thought you’d enjoy a sneak preview from our Experiential Marketing Strategy team .  

With our partners Nestlé, Twentieth Century Fox Film Corporation and Blu Sky Studio (Ice Age film creators), we’ve created a truly international augmented cereal box experience. 

Check out these statistics to see just how global:

  • 53 Countries
  • 29 Languages
  • 26 MILLION Boxes!!

So unlike other experiential marketing projects I’ve blogged about, this is the first that’s soooo widespread.

Here’s a look at 30-seconds video about the Rio experience:

YouTube Preview Image

If you live in Asia, Latin American, Europe or Eastern Europe, chances are you’ll be able to buy a box of Nestlé at your local grocery store and play with “Rio” film characters Blu and Jewel.   

Here’s a Rio trailer to help you get to know Blu and Jewel better:

YouTube Preview Image

To see if your country is part of the Rio fun, check out the dedicated website:

And if you don’t live in one of the participating countries, stay tuned to 3D Perspectives.  I may be able to get my hand on some cereal boxes to give away.  ;-) 

Desfrute o carnaval hoje!


3D and PLM Jobs

By Remi
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Hey everyone, my name is Rémi and I am an intern at DS. Basically, I assist Kate in her work, whether it is here, on the 3DPerspectives blog, or internally.  Part of my mission is managing the 3D Perspectives Twitter account.

What I’ve noticed is that there are lots of  job offers related to 3D and PLM!  Coming from a public relations background, I’m not used to seeing so many postings.

On Twitter  I’m seeing around 10 tweeted 3D and PLM offers a day.  I did a quick survey based on 4 days (from Wednesday the 23rd to Monday the 28th of February).  Keep in mind that I can’t spend my whole day on Twitter…  so this is basically based on 1 hour a day, so 4 hours altogether.

Summed up, my 4 hours of Twitter find no less than 40 job offers in the US, UK, India and France!  Crazy right?  I wish it was my cup of tea;  I would have become this kind of engineer straight away…

Any thought that pops up? Please comment!

Cheers! :)


Design School Miniseries Coming!

By Remi
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Ladies and gentlemen, let me introduce to you a miniseries about education and more precisely L’école de Design Nantes Atlantique. We will talk about award-winning students like David Arenou (we already talked about him here!), his teachers and more generally 3D design.

As I don’t want to spoil the fun I’ll just let you with this teaser that regulars will recognize as it is a demo of David’s awesome job! Stay tuned, first episode to come early next week… ;)

Take care,


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