Chocapic Virtual Reality Part 2: sneak look

By Kate

“We must keep the magic cauldron alive!”

This isn’t a quote from the latest Harry Potter novel; it’s the refrain from last May’s National Innovation Directors Meeting.  Enchantment is the essential element to innovation.  You know it, I know it.  And personally I’m tired of people and companies tooting ‘innovation’ where the magic isn’t.

Enchantment is exactly what Mehdi, Benoit, Muriel and Nicolas are aiming for with what I like to call Chocapic Part 2.  This is Not a Cereal Box was just a beginning.  See how the DS magicians have bumped up the concept in this fresh, technology sneak prevue video.

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Many of us were on summer vacation when it hit, or perhaps you were at your computer but aren’t tuned into the French press.  But according to the folks behind the shiny new study “l’Observatoire de l’innovation publicitaire,” aka Advertising Innovation Observations, the above linked Chocapic campaign was one of the top two advertising campaigns in France last year, so says 82 percent of the general public polled.  That’s because of its magic.

The world of advertising is changing thanks to such innovations.  Agencies are trying to catch up and give themselves ‘total makeovers’.  One of the people behind the study, Plan.Net agency Founder and President Olivier Bronner explains,

“Innovation tends to replace the term creativity in the advertising world.  The rise of new technologies has progressively driven a renewal in the language and shape of advertising.”

Advertising agencies, are you ready?  We’re ready.  And my kids who keep bugging me about buying Chocapic are MORE than ready!

Get your scissors, webcam and traditional computer screen ready… or… even your 3D TV(see video bonus section) . . . October will be here sooner than you think!



Verney Yachts Ocean F1: Part 2 (Biz + FSI)

By Tom

Hello Everyone!

One of the things that interest me most about Verney Yachts is the amount of business acumen and collaboration skills that you must have to be able to drive a project forward. It’s impossible to get a project like this down the slipway without collaborating with other people and organisations.

To that end, Verney Yachts are working with Capvidia, a partner of Dassault Systèmes and now Verney Yachts. Tim has used FlowVision CFD coupled with Abaqus to perform a Fluid-Structure Interaction (FSI) simulation.

The FSI analysis simulates the above surface aerodynamics of the boat, and is critical to V39-Albatross’ success.  It establishes overall aerodynamic forces and moments acting on the boat with different control inputs. Multiple analyses are conducted all with different boat velocities. This process helps the Verney team tune the control system to minimise control cross coupling and to maximise forward thrust, whilst maintaining roll balance of the overall boat.

Also part of Dassault Systèmes’ Passion for Innovation programme, the Verney Yachts team is using SolidWorks for the structural 3D design and Abaqus for realistic virtual testing. These tools are critical to the on time, low cost design and build of the boat.

As Tim Clarke, lead engineer and founder of Verney Yachts mentions:

“One of the side effects of building a keel for such high speed sailing is that it becomes very sensitive to twisting under load. We’re using Abaqus to tune the carbon fibre composite keel to minimise twisting across the speed range.”

It’s this perfect example of working collaboratively with multiple partners that drives projects like V39-Albatross on to break world records!  Do you agree?

Tune in next week for more on Verney Yachts. I’ll be looking at the project goals and what breaking a world record for speed sailing actually involves!



Verney Yachts – Ocean F1: Part 1

By Tom

The F1 Team of the Ocean

It’s been a while since I last blogged, but I’ve been saving up a good one for you as follow-up to my first Verney Yachts post.   This is the first in a three part mini-series of blogging about Verney Yachts (@V39Albatross), so stay tuned for the next three Tuesdays to find out more!

At the 2010 SCC – Tim Clarke of Verney presented an excellent overview of the preliminary design of the wing-sail for the V-39 Albatross. He mentioned that the Verney team is conducting all of the design and the prototype work virtually using Abaqus and other CAE tools, with no plans to build a physical prototype – “Numerical simulation is the only realistic method to test the boat” It’s the wing-sail that I’ll talk about in today’s post.

This method is a similar one to the F1 team Virgin Racing who designed this year’s car 100 percent using numerical methods, including CFD and FEA.

The wing-sail is a unique device designed to do two things; propel the boat forwards, as well as lifting it out of the water so it flies in ground effect just above the surface. This is similar to an Ekronoplan in concept just without an engine.

A wing-sail is made up of an inner and outer plank. Each plank can rotate about its longitudinal axis into the local air-stream. The amount of lift generated by each plank can be controlled by the pilot. This approach to the control of each wing-sail has massively helped the team keep weight to a minimum – the low weight of the boat is essential to its success.

That’s all for this week, tune in again next week to hear about Verney becoming part of the Dassault Systèmes Passion for Innovation programme, and more on the team as they strive towards the record attempt.

Until next week,



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