3 questions to Ayse Birsel

By Remi
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ayse birsel seck dassault systèmes design in life strate college system systemes systeme catia delmia solidworks enovia simulia 3dvia exalead draftsight swym 3dswym CAD CAM PLM 2.0 De/Re deconstruction reconstruction innovation problem solve issueI recently had the opportunity to have a chat with Ayse Brisel, who runs Birsel+Seck design studio. She’s going to be part of a 3DS event soon (Design in Life) so I thought it’d be nice to introduce her and her concepts!

Can you tell me about your design concept: Deconstruction & Reconstruction?

Often Designers are asked about how they think and it’s a challenge to explain the process of design. In the last two years, I tried to articulate my process and Deconstruction & Reconstruction (De/Re) is the result of that.

We are all shaped by our preconceptions. Objects, situations and reality come to us prepackaged as a coherent whole. De/Re is about breaking our preconceptions to free our minds to imagine an array of new hypothesis.

One of my favorite examples of De/Re thinking outside of my work is the Dyson Air Multiplier. It pulls apart the conventional idea of a fan to eliminate its most fundamental part, the blade, and reconstructs a new hypothesis around how to blow air without it. It breaks the status quo to remind you of what you were trying to solve in the first place, which in Dyson’s case was moving air, freeing you to think about new and hopefully better ways of doing it.

I’ve read a lot that you look at your life as a design project… Can you tell me more about that?

When I was articulating De/Re as a process, I thought that it would be interesting to see if this process could be applied to designing one’s life. I like to think of life as our most important project and yet most of us think that we don’t have much control over our lives.

So my point is: ok we can’t control everything, but we can start imagining and designing the kind of life we’d like. So I started a series of workshops called “Design the Life You Love”, to teach people, non-designers as well as designers, to think about life with imagination and originality.

One part of this process is asking people to look at what the Dominant, Subdominant and Subordinate parts of their life are. Another way of saying this is, what is central to your life, what supports that center and what completes it.

Since there are only three parts, it forces people to look at what matters for them in their lives and the hierarchy between them (say, family, friends and work). If you want to have more, you need to resolve dichotomies to figure out how you can get more value within these constraints. Just like a design problem!

Often, people at my workshops are at a point in their life where they want to change something but they don’t know exactly what. So this helps shifting their point of view, and even if they don’t act on it, they learn to think about life differently, creatively, using design tools.

What future do you see for the design industry?

These days, my thinking is that we’re problem solvers, as well as team players. We’re really good at dichotomy resolution, bringing opposing ideas together to create new meaning and value.

So my point is that the design industry will increasingly help people to design their lives and address world problems. There are so many issues (poverty, women rights, democracy, etc.) where our creative thinking can definitely come up with 1+1=3 kinds of solutions, in collaboration with other people and disciplines.

And that’s why I like Deconstruction & Reconstruction; it’s a systematic and learned process around solving problems, but without loosing the whole intuitive and imaginary part of design.

 

Pretty interesting right? I was personally thrilled by De/Re… it’s quite a problem solving method! What do you think?

Cheers,

Rémi

P.S.: I’ll be live blogging and tweeting at the event next week so stay tuned! :)

How To: Tow an Iceberg Pt. 2

By Cedric
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towing tow pulling pull icebergs ice dream 3DS Dassault Systèmes Systemes System CAD CATIA SIMULIA DELMIA ENOVIA Draftsight exalead drifting model 3dvia intercim enguinity PLM 2.0 3D experience sea experiential eddy eddies giant

The ultimate benefit of digital simulation is being able to manipulate each and every parameter for a given issue: this is what we did for the travel of the iceberg. The transportation operation could be repeated as often as necessary by fiddling with the relevant parameters.

Considerable progress has been made in meteorology and oceanography. Forecasts have been available, providing detailed information about currents and their temperature, speed, eddies or whatever weather and sea conditions.

This vital information makes it possible to optimize towing operations, taking advantage of favourable conditions or, conversely, avoiding unfavourable ones.

Indeed, it is pointless for the iceberg convoy to try and take on natural forces if these are too overpowering. It only leads to increased fuel consumption. When your objective is  to provide water at a lower price and with a reduced carbon footprint, it is for sure not the right way to go!

Let me give you one very concrete example. Can you imagine a giant eddy, 200km wide or more? Basically, two drastically different situations can happen when the convoy meets one:
towing tow pulling pull icebergs ice dream 3DS Dassault Systèmes Systemes System CAD CATIA SIMULIA DELMIA ENOVIA Draftsight exalead drifting model 3dvia intercim enguinity PLM 2.0 3D experience sea experiential

  1. Either the eddy takes you to the right direction with respect to the final destination. As such, the convoy clearly benefits from its power.
  2. Or, the eddy takes you to a direction you don’t want to go. In such case, it is useless for the boat to try and struggle against the eddy force.

That’s where the simulation comes in handy: it teaches you what the most appropriate steering strategy is for each situation encountered on the convoy’s route, and in the case of eddies, how to leverage them.

This was actually one of Mougin’s key ideas we had to check: the assisted drift approach, which works by exploiting the iceberg’s natural drift and the prevailing currents!

Harnessing the power of the prevailing currents means transporting the iceberg “with no actual [towing] effort, as if the water had become one enormous conveyor belt.

The engineering team used real data of a reference year to build the drifiting simulation: that way, they were able to observe and analyze as many phenomena as possible, including eddies and the way they could be exploited to save significant time and fuel.

What does this mean? Less time and less energy consumed, that is less money spent… and cheaper water!

Best,

Cédric

towing tow pulling pull icebergs ice dream 3DS Dassault Systèmes Systemes System CAD CATIA SIMULIA DELMIA ENOVIA Draftsight exalead drifting model 3dvia intercim enguinity PLM 2.0 3D experience sea experiential cedric simardCédric Simard is Project Director at Dassault Systèmes.

Save The Date: Dassault Systèmes Version6 Event

By Remi
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3DS, Dassault, Systèmes, system, systeme, systemes, catia, solidworks, delmia, enovia, simulia, draftsight, 3D, persepctives, PLM, 2.0, CAD, CAM, V6, Application, Innovation, Summit, SwYm, Defcon, arche, défense, defence, paris

Here is the exclusive information of the day: Dassault Systèmes will hold its Application Innovation Summit on June 28th and 29th at the Espace de la Grande Arche de la Défense in Paris. It aims at engaging executives and R&D teams around the Version6 open platform.

And guess what? Your fellow blogger (um, me) will be there to give you live feedback! :-) I’ll be blogging and tweeting and interviewing during the summit. Of course, if you’re there, it’ll be a pleasure to have a chat!

Meanwhile, if you have any question you’d like to ask, please do so in the comment section and I’ll make sure I answer them by the end of the summit.

See you there!

Rémi

PS: almost forgot, here’s the link to register for free! ;-)



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