Le Bourget 2011 – Paris Air Show Rocks!

By Remi
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Big Frog Paris Air Show Le Bourget 2011 Dassault Systemes

As I was at the Paris Air Show (le Bourget) yesterday, I thought you might enjoy some pictures and a video of what we can see there.

You remember Big Frog? A project we once supported in our Passion for Innovation program? Well it was located right in the center of the show and its team is as ready as they can be for this September Reno Air Race! Big Frog pilots told me they only needed some final testing for the engine and by mid-August they will fly to the US to get the plane prepared and tested for the race.

It’s pretty amazing to see how excited the team is: they were just like children when they were talking about the plane, you can definitely tell they love it! I’m so looking forward to September, we’ll keep you updated with the race outcome but I’m sure they will rock it! GO BIG FROG! :)

Solar Impulse Paris Air Show Bourget 2011 Dassault Systemes

Other notable thing was obviously Solar Impulse which was the special guest of the show. However, as you can see from the pictures and video, it wasn’t the perfect weather we could have hoped for so the plane didn’t fly… too bad!

Anyway, here is a short overview of what you can experience at this year’s Paris Air Show, obviously starring Big Frog:

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Were you there? Tell us what interested you the most!



Experience Kung Fu Panda 2 in 3D Augmented Reality

By Agnes
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Kung Fu Panda 2 in 3D Augmented Reality

I’d like to introduce you to a new 3D augmented reality cereal box experience! ;-)

After our Rio 3D augmented reality game, the Experiential Marketing Strategy team, in collaboration with Nestlé and Dreamworks, developed another fun game based on the Kung Fu Panda 2 movie.

You know Po, the humble panda? He is back and this time he’s also on cereal boxes: lead him and his gang, the Furious Five, through this 3D video game… with a hand card only!?

The goal of this interactive game is to create the longest chain with Po and his friends and catch as fast as possible the traditional Chinese food bowls holding on the lanterns. But watch out the firecrackers and the cannon balls that can break the chain!

Here is a sneak video about the Kung Fu Panda 2 3D augmented reality experience:

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Now let me share with you some interesting figures:

  • It’s the fourth 3D augmented reality experience developed in collaboration with Nestlé thanks to 3DVIA technologies (Chocapic, Arthur Course and Rio).
  • It’s the second one so global: it will be available on 33 million boxes in more than 50 countries… huge!!!

Try the game and let me know if you like this kind of marketing campaign. I DO and I’m sure it will change the way brands interact with their consumers.

(Btw, if you don’t have the cereal box, you can still download the tag and play directly on Nestlé’s dedicated website!)

Have fun!


Innovation Comes with Fun!

By Emilie
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Learning while playing… what a wonderful challenge!

And when it comes to finding truly innovative ideas, this is the mindset companies are looking for. For instance, big brands such as Renault, SFR or DLA Piper participate in student contests involving middle, high school and college students.

Innovative, motivated and creative students smartly deal with engineering, marketing, sales and mechanics to create ecological engines or invent the future cell phones.

The EducEco Challenge stimulates students through a very daring competition where knowledge in 3D design and mechanics is essential. Their objective is to conceptualize, design, build and finally test sustainable engines by going the farthest using the least amount of energy. At this occasion, the Dassault Systèmes Academic department has given a special award for the design to the MURP team from ENIT (Ecole Nationale d’Ingénieurs de Tarbes) on Nogaro’s famous French race track.

EducEco ENIT Dassault Systemes contest

The award-winning vehicule from the MURP team.


On another level, the Course en Cours competition fosters horizontal learning, awarding students according to their ability to promote their projects by recreating all attributes of a professional race team (name, logo, visual properties and so on). Combining originality, design, fun, ecology, and technology, Course en Cours offers them an overview of the professional world.

But automotive is not the only subject of inspiration for younger ones. MOBI3 challenges secondary schools from priority education area in handling a project from conception to commercialization of a mobile phone. Its goal is to strengthen students’ ambition and creativity, allowing them to consider perspectives they would not have thought of for their studies.

Every team targets the #1 prize but, let’s face it, students involved in such competitions get more out of what they learn and assimilate than out of the prize itself… Plus this is the occasion for most of them to visit a company for the first time. ;-)

A tip… Keep an eye on future generations! Not driven by profitability, they take bold initiatives and can bring forward some daring innovations!

Find out more here!

All the best,


Dassault Systemes Academy Students Emilie is a member of 3DS Academia.

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