Behind the Scene: Michel Desjoyeaux Serious Game

By Remi
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Michel Desjoyeaux Serious Game catia barcelona world race 3DS dassault systèmes sailing 3dvia virtools composer

Agnès and I.

 

I had a chance to catch Agnès, the one who’s in charge of Michel Desjoyeaux serious game. Marc blogged about it earlier and I thought you guys would enjoy a sneak look at what’s happening behind the curtain.

The game was developed with 3Dvia Virtools from the original CATIA design of Michel’s boat. So, if you’ve already visited it, now you know it’s the real one! ;-)

Plus, if you look closer at the game, you’ll realize Michel actually uses 3Dvia Composer to communicate with his team onshore when an issue pops up: they’re able to identify exactly which component has to be fixed.

Anyway, I’m not holding you longer, let’s hear what Agnès has to tell!

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Did you learn something about how a serious game like this one is done? I personally did! :-)

Cheers,

Rémi

Digital Intellectual Property: Follow Up

By Remi
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legal, law, printer, 3D, innovation, PLM, V6, LifeLike, CATIA, Solidworks, enovia, 3DS, 3Dvia, Simulia, swym, Dassault, Systèmes, Systemes, system, delmia, customer, value, engineer, engineering, design, industrial, draftsight

Last week  after publishing Bernard Charlès’ interview on IP at Hannover Messe, we received an email from one of our readers (thanks Patrick!) suggesting we look at this article. It covers what is perhaps the first intellectual property complaint ever on a 3D design.

Ulrich Schwanitz came up with a 3D design of the Penrose Triangle, famous for being impossible to create. He started selling his model via an online platform but soon after that, someone else (Artur Tchoukanov) recreated it and uploaded instructions on how to make it. Schwanitz then filed a complaint against Tchoukanov and the story went on so that he’s now called “the inventor of copyright threats over open 3D repositories.”

What’s new, you’re going to ask? Well, indeed, this is the first time someone gets a complaint for creating (not copying) a 3D model from an open 2D drawing. Was Schwanitz right? Is there any copyright to his 3D model? Or is it just not possible?

As Bernard Charlès stated last week, we have to come up with a proper legislation on digital Intellectual Property. So, what are the options? If we look at the music and movie businesses, such questions are still not answered. However, something I think we’ll all agree upon is Bernard’s quote: “when we encounter a conflict, we need unified ways to resolve issues.”

When it comes to industrial product creation, the issues go beyond those of the movie and music industries. This is because we’re talking about the creation of physical products that people use in their everyday lives. How about 3D printers? I know they’re pretty expensive at the moment… but can you imagine in a few years time, they will be democratized, powerful and you will find online CAD files for anything!

Say your door handle is broken… you will be able to reproduce it from scratch with your 3D personal printer! Take a look at this video if you doubt it:

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Do you think physical product sellers will like this? I personally don’t think so. There is an urgent need to do something legally speaking. But again, this is still blurry…


So… what do you think?

Cheers,

Rémi

Your Place or Mine?

By Remi
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atol ad augmented reality glasses 3DS dassault systèmes

No this is not a line from a cheesy movie but a question girls may ask themselves when they discover Atol’s last advertising campaign.

Recently, we published something for kids: an augmented reality game to go with their cereals! It was only fair that we share something for their mothers! ;-)

French optician company Atol has developed an augmented reality application on its website that allows you to try its glasses right from your computer! Good thing is you can personalize them to create your own. Take a look at their TV ad to better understand how it works… it’s in French but totally understandable visually speaking:

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Feel like trying it, this way please!

Looking at this and other applications you can find on the Web, there’s no doubt that augmented reality is becoming more and more central to B2C communications. Plus, if it is fun and easy to use like Atol’s application, you can bet it’s going to be a hit! For sure, this application is much less tedious than trying on countless glasses in the store!

The only question is: after children and women, what about the augmented reality application for us, men? :’(

Cheers,

Rémi



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