VR Sells Out Chocapic

By Kate

See the above photo?  Benoit took it Friday night at the neighborhood grocery store.  ‘Speaks for itself, non?  Yeah, Nestlé has just launched their Minimoys 3 promotion and it’s already impacting sales, even before the release of the TV ad and film.

If you’re one of the lucky 10 non-French residents who received a box courtesy of 3D Perspectives, now you can play—the techno is online and waiting for you.  :-D

Here’s a video that shows how the game works:

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Did you notice there are three 3D universes to discover?  You can access each with a seperate AR tag, and to get all the AR tags you’ll have to purchase three different boxes.  Nice marketing game play, eh?

If you get your hands on the techno and game, we’d love to hear from you.  What works well, and what would you like to see another time?



2010 Paris Motor Show

By Kate

Today I had the pleasure of accompanying our very own automotive strategy/eco warrior Jonathan Dutton to the Paris Motor Show.  It’s a worldwide gig that happens every two years, and THE rednez-vous for any one working in or interested in the automotive industry. 

Now I’m not a car fanatic like Mr. Dutton, so until he blogs his auto show perspective on Monday (i.e. stay tuned), I thought I’d offer up some Friday evening photos and a thought:

There’s another side to the auto show that maybe you wouldn’t normally think of—a side without ‘car babes’ and metal. 

Here’s a visual tour of what caught my attention . . .

Were you there?  Feel free to add your own photos and thoughts in the comments section.  Meanwhile get ready for Mr. Dutton and more serious business on Monday . . .

Bon weekend!


CATIA Is Now in the Beauty Business!

By Caroline

Have you heard of the “Beyond Beauty” expo happening the other week in Paris?  As part of my role as CATIA social media intern, I got to be there for opening day!

You might wonder why Dassault Systèmes would even be at a ‘beauty’ event.  The answer is simply because the beauty business is not only fragrances, blush and lip gloss; all those products have a common thread, the packaging and design.  This is where Dassault Systèmes comes into play.

All these products need, in order to stand out from each other, a certain Design communicating an emotion, a feeling, an experience that incites consumers to buy them.  Dassault Systèmes provides solutions for the Beauty industry to develop innovative, winning products.

At Dassault Systèmes I hear a lot about the product’s entire value-chain, from concept design to planning and supply processes.  And from what I understand, CATIA offers we we call a “unified industrial design workflow solution to imagine, create, share and experience your future products.”  (Thank you marketing brochure ;-))

For Dassault Systèmes’ Beyond & Beauty stand, our CATIA Creative Designers Team was present, exhibiting a project focused on the creation and design of a perfume bottle and packaging.   They showed what we could do with CATIA and how easy it is to imagine (while you design) a new perfume bottle in few minutes.    Here’s a video showing a bit of their project:

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We shared our booth with our partners Noomeo, RaisonPure and Strate College Designers.  While all of them had interesting things to share, I’d like to zoom in on Noomeo.

Noomeo , for those who don’t know, is  a company that makes the hand scanners which can scan various objects directly in 3D, or in other words, easily and quickly help you to visualize in 3D! Noomeo can scan any object and then on the screen a few seconds later, you can see the shape of the object in a cloud of small dots.  After a few scans you’ll have the replica of your object. It’s awesome to see it in action, because it’s truly simple of use. Here’s a little video interview with Noomeo’s André Joly and another of his colleagues.  You’ll get to see the magic in action:

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I never suspected blogging about Beauty would be part of my CATIA internship, but what a fun turn!

So what do you think about CATIA and Beauty?



Caroline Heleu is interning for CATIA.

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