Nokia, Chicken and 3DS @ #ecf2010

By Kate
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Rather than focusing on ECF’s “lifelike experience” theme, I’d like to share a few things that stood out for little ole me. 

1.  Bernard Charlès announced that Nokia has just signed on for our V6 software.  Then a Nokia representative joined him onstage and handed him a phone.  Bernard said, “I know what you’re going to ask now: when is 3DVIA running on Nokia?”   I don’t have the answer, but later in the press conference the mobility theme resurfaced regarding 3DS partner mobility platforms.  Bernard answered, “Apple is not very open but it always works because it’s simple.”  Hmm, perhaps there’s a hint in there.  If mobility is advantageous today, tomorrow it will be unavoidable.  And we all know Apple isn’t the only game out there.  I’ll be following this thread. 

2.  There was an industry newbie onstage this year, Meyn from the protein sector.  Here’s a little zoom:

Meyn designs and builds complete production lines for the poultry industry.  So what?  Well, let me throw some stats your way that will shed a different light:

  • In processing capabilities, the industry standard is 9,000 chickens per hour.  Meyn’s production lines are capable of processing 12,000 per hour and are aiming to up this to 16,000. 

I’m surprised by the demand, but then again the only people I know that don’t eat chicken are vegetarian.  As Meyn maneuvers to reach this goal, they’re expanding their product line to include meat and fish processing lines, plus they’re expanding operations internationally. 

Meyn CIO Steef Klein sees his role to be less about technology than strategy.  He recognizes that in order to reach their ambitious goals, Meyn must develop and work with new partners, supported by PLM 2.0.  Says Klein,

“PLM is one of the most important strategic choices you can make, because it’s about information and interaction.  ERP is just transaction.”   

“Collaborative product innovation is all about inter and intra company collaboration.”

“People need visualization, they do not need text.” 

“If you don’t use one PLM vendor, integration is very difficult and perhaps not possible.”

Meyn walks the walk by using a gamut of Dassault Systèmes products, including Exalead.  They’re even showing a CATIA V6 version of their latest creation, the rapid filleting machine composed of over 25 thousand parts, to potential buyers and partners to “sell them faster and better.”   

3.  Bernard also clarified Dassault Systèmes branding.  In fact as I look at the below photo again, I notice that the word “brand” isn’t showing.  Instead Bernard calls what we used to call brands: applications, a platform and services.  A seemingly innocent detail, but our execs are mostly engineers and really into details.  I do not think this is innocent and will let you imagine the implications. 


A second point about branding is that Bernard showed us a slide featuring 3DS instead of Dassault Systèmes.  This has been in discussion internally for awhile.  Would you like me to interview Bernard or Lionel from branding to reach deeper into the reasoning? 

There’s tons more to say, but this is what pops out for me this afternoon.  What about you?  As the 3D Perspectives’ comment link reads, “Leave a comment, gorgeous!”



Revving Up the Open Source EV Community

By Kate
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“It’s always been the outlaws that drive the change.” –Hugo Spowers, Riversimple

This morning was my favorite portion of the EV conference.  Sharing the stage first set was Jay Rogers from Local Motors, Dr. Shimizu of SIMdrive and Hugo Spowers from Riversimple and 40fires.  Each speaker told a unique story and sometimes disagreed with the others (bring it on!), which made for great chemistry and an inspiring morning. 

There’s too much to share for one blogpost, so please stay tuned for more.  Meanwhile what can I say tonight?   Here’s a quick recap on the first set:

SIMdrive’s been massaging the EV question for awhile now and have already produced 10 prototypes!  The latest beats Porsche in acceleration tests, so delete your misconceptions about EVs and speed.  Dr. Shimizu explained that we must produce EVs that also are comfortable and have spacious interiors to incite purchasing.  You would think SIMdrive’s secret sauce is in their ingenious technology platform, but nope, not it.  Their secret sauce is the business model; but I’ll have to leave you in suspense for now. 

Next up was Riversimple.  Hugo Spower’s explained their philosophy: “If you sell a car, you make more money by selling more cards.  It maximizes resource usage, and this isn’t sustainable.”  Therefore Riversimple’s business model is to see mobility as a service in cities with populations under 300 thousand.  Starting 2012 with Ludlow and two others, they’ll begin creating service infrastructures that in a few years will make for a full skeleton of spots that can then support intercity cars.

Local Motors’ approach is to create local jobs, local micro-factories and local cars.  They run specified contests to co-create designs particular to regional terrain, weather conditions and usage requirements.  This eliminates the need/challenge/cost to build ‘world cars’ that are safe everywhere.  And related to safety, Local Motors and Habitat for Humanity have something in common, but it’s not what you think it is.  More on that soon. 

Are they outlaws?  No Jesse James here.  These are people who’ve had enough of the old way and are determined to be a part of the solution. 

Anne Asensio commented that this event represents “the first community about the community.”  And Jay Rogers predicted, “Today’s discussion will be remembered for a very long time.” 

I look forward to sharing with you more about this event after ECF.  BTW, I’m at Disneyland Paris now and will clock in tomorrow with a fresh report. 3D Perspectives and Twitter #ecf2010 are the places to watch.



Local Motors and Tomorrow

By Kate
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If you know me a bit personally or professionally, then you know how I can get revved up about somewhat geeky topics. I’ve been through an immersive VR wave, and now ‘the new automotive industry’ has floated onto my interest radar.  No, not how the OEMs will phoenix out of the crisis.  I’m talking about the grassroots revolution that’s percolating in garages and homes near you.  

One of the leaders of this revolution is Local Motor’s Jay Rogers.  I’ll be with him and the rest of the automotive revolution crew tomorrow at the Community Based eCar Development Conference.  Please ping me if you have any questions you’d like me to ask Jay or the others (see link for more names).

And to get you in the mood, here’s a video showing what Local Motors has already accomplished.  A car by the people for the people, The Rally Fighter:

YouTube Preview Image

There may be some Twitter activity during the conference under #ecarconf

More soon,


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