Aerospace Collaboration… in the Cloud, of course!

By Aurelien
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In my previous post from our Farnborough series, I mentioned the CRESCENDO project as an insight into the future of modeling and simulation of digital aircrafts. Now, how about collaboration? Collaboration is indeed key when it comes to complex multi-tier supply chains such as in the Aerospace industry. And in order to get a single source of truth, cloud-based collaboration is a must. For that matter, BoostAeroSpace is another great European project fostering cloud-based collaboration for the Aerospace industry (you can also follow @BoostAeroSpace).

Better than any amount of words, check out the video below to see what we mean by a Collaborative 3D Experience in the Aerospace industry, from the passenger experience to the airline operator and to the aircraft manufacturer. All of it happening in the cloud, of course ;)

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What do you think? Wouldn’t it be awesome if a wish you’d share in an online community would turn into reality in the next manufactured aircraft?

CRESCENDO: tuning up the Behavioural Digital Aircraft

By Aurelien
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Following up my previous post from Farnborough, I would like to further the focus on the passenger experience as an important trend of the future of the Aerospace industry. Now think about it: what could you experience with anything that is static? Not much, really. Any experience in real life involves interaction, and feedback on how your surroundings BEHAVE with respect to your interaction.

Well, it goes the same when it comes to virtual universes. A couple decades ago, a 3D Digital-Mockup (3D DMU) was fine to see how the whole product (say an aircraft in that case) would look like, yet that was pretty much static. Of course, virtual simulation (especially materials resistance) could be performed as well, but the processes were not really tied together. In order to get a holistic understanding of the behavior of an aircraft, you need to be able to design and simulate at the same time.

This combination is exactly the scope of a large European project, called “Collaborative & Robust Engineering using Simulation Capability Enabling Next Design Optimisation” aka CRESCENDO (now THAT’s what I call an acronym :o ). The project, coordinated by Airbus, gathers 59 partners (companies, research centers, universities — see the full list below) accross 13 countries to develop what Behavioural Digital Aircraft (BDA).

BDA focuses in particular on the following use cases:

  • Thermal Aircraft addresses the challenges of increasingly hotter equipments (e.g. electronics equipements, hot air exhausts), from the simulation of those equipments up to the global thermal trade-offs at the whole aircraft level
  • Powerplant Integration is a multi-disciplinary approach of the thermal and structural challenges of the propulsion engines
  • Energy Aircraft is about energy systems engineering from the preliminary tests up to final certification

If you’re interested in knowing more about CRESCENDO, check this out.

Many thanks to Delphine Zinck, A&D Industry Solution Experience Specialist, who let me know about this on-going project! :)

Live from Farnborough Airshow 2012: it’s all about Experience

By Aurelien
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Hi! We’re live from Farnborough International Airshow, a major event for the Aerospace industry. For those of you not attending the event, we thought you might be interested in following a dedicated Farnborough newsroom we prepared for you using Netvibes technology :) You will find there live tweets, press articles and blog posts from the event. We’ll also come up with a few blog posts this week! :)

So today was the first commercial (Qatar Airways) in-flight display of Boeing’s “Dreamliner” 787:

Seeing the 787 reminded me of this interview where our own Aerospace VP Mich Tellier mentions Boeing’s focus on the “passenger experience” as a starting point of their approach:

What is new is how Boeing approached the customer experience. They said, “Okay, I’m not going to focus on what we’ve been doing for the past 30 years.” They were not merely going to improve the seat cost and availability model, which is the economic model for the airline. They said, “I’m going to look at passenger experience.” […] They wanted to increase humidity and reduce cabin altitude to 4000 feet from its current 8000 feet. That would kill a metallic fuselage, which is one of the reasons they chose a composite fuselage.

Putting the consumer experience (e.g., increasing humidity in the cabin for improved comfort as aforementioned) at the heart of the innovation process has dramatic impacts on the way the aircraft and interiors are specified, designed, and tested. I’ll try to address some of those points in the upcoming posts.

What do you think? Would love to hear your thoughts about it.


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