Defining a Formula for Success: Enginuity PLM

By Rosemary
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When was the last time a product from the grocery store, convenience store or your local pharmacy wowed you?  Was it the package, how the product performed or like food products or a lotion, was it the product inside.  Was it taste, texture, or what that product promised to do for you: digestive health, allergy relief, smooth skin? 

For companies that develop formulated products, the ‘stuff’ inside is often the kernel of intellectual property.  It is often the ‘thing’ that makes you come back and buy that product again and again.  For example, what is the real difference between Coke and Pepsi?  Consumers have a strong voice in their preferences.  As such, these are both coveted and secret formulas.

 Think about it, every time you go into the grocery store you’re confronted by an array of choices: different products, a variety of packaging choices, sustainability considerations, and price.     And while you are ultimately buying the entire experience, it’s what’s inside the package that really counts.   It’s that experience that determines whether you’ll keep buying it and, as importantly, defines how you’ll talk about it with your friends and family.

Companies in formula-based industries like cosmetics, personal care, pharmaceuticals and others know this well.  At Dassault Systèmes we’ve always done a pretty good job at thinking about the ways in which to design future products and how to best help our customers innovate in more efficient ways and at an accelerated pace.    

We’ve taken the lessons learned over the last 30 years in key industries like automotive, aerospace,  high tech, and applied them to help a variety of the world’s leading companies in new PLM markets likelife sciences and consumer packaged goods. However, while we’ve focused on product simulation and key business processes for data management, packaging design, product simulation and labeling, what about the recipe or formula that actually goes into the box, bottle or tube?

For many of our customers what goes into the packaging is equally, if not more important in the consumer’s purchase decision.  In the world of formulation, the most successful companies are those that are able to take relatively inexpensive raw materials and transform them into a product that the consumer is willing to pay for. In fact, for formula-based industries like cosmetics, pharmaceuticals and consumer packaged goods often the formula IS the product – the kernel of their intellectual property

With such an important role to play in a company’s success you’d think that formula design and management would be an integral part of a company’s product lifecycle management.

Formula design and management has been handled by formulators and chemists who have often managed the data separately from other key functions like package design, engineering and manufacturing who typically use technology to support their work. Formulators don’t just make one version of a formula either.  They create a core formula and then make modifications based on varying manufacturing capabilities and regional/local regulatory requirements.  For global organizations, managing these regional regulations makes their jobs increasingly complex.

What does this mean practically?  Let’s take suntan lotion; a manufacturer may have to produce more than 10 different formula variations of the same product to satisfy all of the health and safety requirements. That’s not to mention the different packaging and labeling requirements as well. Managing all of this is extremely time consuming and expensive.

This is why Dassault Systèmes’ acquisition of Enginuity PLM, announced last week, has the potential to change the way that formula-based companies manage their business and interact with their consumers.

As a leader in formula management, Enginuity has a strong track record of working with some of the world’s leading companies like Procter & Gamble, Merck and Revlon to tie formulation back into the business.  For the first time Dassault Systèmes customers will be able to manage formula design as another key business process and importantly directly integrated in the broader enterprise product lifecycle

This will enable companies in cosmetics, pharmaceuticals, personal care and other business segments to innovate better, faster and smarter than ever before.  This is a game changer!

To learn more follow this link or if you have specific comments or questions please contact me directly at rosemary.grabowski(at)



ENOVIA Market Strategy

The Giza 3D Team @ Le Louvre Museum

By Remi
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We had the opportunity to visit the Louvre museum in Paris last week and I wanted to share this experience with you guys! We were with the Giza 3D team and Egyptologists such as Nick Picardo and Rus Gant (we already talked about them here!).

The main goal was to teach the 3D artists who will recreate the whole Giza world what’s important in terms of design. For example, I learned that proportion of Egyptian objects meet very tight rules. Our team had then to understand what the rulers were and how to use them. (Spoiler: it’s all about an 18-square grid… ;-) )

Another great lesson was the visual properties of the material. While it is obvious at first, you realize that colors can degrade over time… which is a real issue when you’re designing such pieces! Nick told us that colors would have been stronger and fuller since they tend to fade a little bit. However, they must not be flashy since chemical studies proved that these colors were created with a great process, i.e. “these are reasonably confident colors to take away”. Subtle right?

Anyway, without further delay, let’s hear what the masters have to tell!

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I personally was miles away from all these rules to respect… did you know all that?



PS: thanks to Nick, Rus and Stevens for their time!

3D History 101

By Remi
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stereoscope 3DS Dassault Systèmes system systeme systemes catia solidworks delmia enovia simulia draftsight 3D persepctives ghost abyss james cameron audioscopiks power love Charles Wheatstone Wilhelm Rollmann anaglyph glasses glass kinematoscope stereoscopic

In case you haven’t noticed, I ran a quiz on Twitter for quite a few weeks now and I thought you guys may enjoy the results  summed up as it’s pretty amazing to see how much 3D evolved over the years.

First, you’ve got to know that the very first device that enabled people to see 3D pictures comes all the way from 1838! Right, it’s that old! :) It was invented by Charles Wheatstone who “was awarded the Royal Medal of the Royal Society […], [for] a research which led him to make stereoscopic drawings and construct the stereoscope”.

Quickly after that, in 1853, Wilhelm Rollmann developed the first red and cyan glasses and, in 1861, Coleman Seller Jr. patented the Kinematoscope which delivered stereoscopic animations, i.e. 3D movies!

stereoscope 3DS Dassault Systèmes system systeme systemes catia solidworks delmia enovia simulia draftsight 3D persepctives ghost abyss james cameron audioscopiks power love Charles Wheatstone Wilhelm Rollmann anaglyph glasses glass kinematoscope stereoscopic It took some time before an actual movie popped up on cinema screens but, finally, in 1922, The Power of Love was released.

Not so long afterwards, in 1935, the 3D movie Audioscopiks was even nominated for an Oscar!

However, we had to wait until 2003 and James cameron’s Ghost of the Abyss to have a full length movie. By the way, it was a documentary about the Titanic’s jetsam!

Of course, it really exploded with Avatar in 2009 (still by James Cameron by the way) and since then you even have the possibility to have a personal 3D TV…

Can you imagine? We will be able to tell our kids “you know, I was there when we had 2D TVs!”

But first, let’s see if you’ve studied enough… I’ll give you the answer next week in the comment section! ;-)



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