Video Games Will Make You Cross-Eyed!?!

By Cliff

video-games-cross-eyedBack during the age of Pac-man and Pong, when ATARI was king, and the better games were all at the arcade, my mother would tell me that my excessive video game playing would make me cross-eyed.  I’ll never forget the day my father told my mother that playing video games would improve my hand-eye coordination and visual spacial ability.  Finally, my mother began to realize that I wouldn’t  suffer  Donkey-Kong induced brain-damage, or go cross-eyed from playing Pitfall.  Video-games might actually be good for me???

I’m sure many of you are like me, and your love of computer graphics began when you started playing video games as a child.  I watch my children and the 3D media that they are exposed to today, and I wonder what the future will be like for them.  Bernard Charlès says, “Our children will communicate in 3D”, and I agree, but will all of this new 3D technology improve the next generation’s lives, or visual spacial abilities?

“What would I do if I had the 3D games and design tools that my children have access to today”

I talk to many 2D artists and designers who say they are “intimidated” by 3D, and prefer 2D tools.  Will this change for the next generation?  I encourage my oldest son (9 yrs old) to use 3DVIA Shape as much as possible, and he was not intimidated one bit, but will this actually increase his visual-spatial ability?  Will he and the next generation prefer working in 3D over 2D?  I also wonder, “What would I do if I had the 3D games and design tools that my children have access to today”.  Would it actually make me a better designer or artist, or would I just be more cross-eyed?

Blue Ribbon Deal for Dassault Systèmes

By Kate

Blue RibbonBig Blue, no, not the Luc Besson film released in 1988, but the International Business Machines Corporation launched as the Tabulating Machine Company in 1896, has signed an agreement to integrate its PLM division to Dassault Systèmes.

This is a significant event for IBM and Dassault Systèmes, partners for 28 years.

While not the typically type of thing we talk about here at 3D Perspectives, I wanted to at least highlight the news and pass you to the official press release and the Bernard Charlès video.

What I find most interesting from a 3D Perspectives standpoint is the plan “to establish DS as an IBM Global Alliance Partner and expand their services partnership.” I especially look forward to seeing how the new partnership’s cloud computing work will develop.

For one thing’s certain: cloud computing and PLM together have a bright future.

Last May I polled 3D Perspectives readers about their cloud computing concerns. If you want to see the results, just answer the still-active polls here.

The second poll shows IP security as the top cloud concern, and I must admit I share this concern, especially when we’re talking about open innovation. How do you provide a framework for open innovation and crowdsourcing while protecting everyone’s intellectual property?

‘Would love to know what you think . . .




Other cloud-related posts you may enjoy:

Mustard, Microscope, __? Submit the Best PLM Metaphor and Win a Prize

By Derek


The inaugural Dassault Systèmes Customer Conference (lovingly referred to here and on Twitter as #DSCC09) spent quite a bit of time illuminating just “What is PLM?”

You’d think a 600 person conference on PLM by the leader in the space (yes, contradictory claims/flames to derek.lane[at], please) wouldn’t need to focus on just what is PLM. Everybody there already knows what it is, otherwise they wouldn’t be there, right?

Well, yes. But there’s still a reason for the focus.

Day Two of DSCC opened with a Jaywalking-style Man on the Street video asking Orlandonians “Do you know what PLM is?” As Fabien Fedida, director of global offer strategy, stated in the video below, each and every attendee is part of (perhaps) the best kept secret in the world (except for that whole Da Vinci Code thing, of course!).

YouTube Preview Image

While the passers-by didn’t realize it, PLM impacts nearly everything in their lives, from their cars, to their phones, to the shirts and shoes they wear. As part of the communications team, I’m constantly wondering, how can I best explain PLM not only to such passers-by, but also to more savvy individuals?

Is it the spicy mustard of collaboration that holds the ham & cheese sandwich of product development together, as Josh Mings of SolidSmack put it?

Josh spicy mustard on Twitter

Or is it the strategic electron microscope that brings the complex, interlocking molecules of product development into focus?

348px-Ernst_Ruska_Electron_Microscope_-_Deutsches_Museum_-_Munich-editSuch analogies are useful explanatory techniques, but they are reflective of something much more important. How we describe things (dare I say, “visualize” things?) determines how we think about them.

Analogizing PLM and describing it goes straight to the heart of an executive’s own mental processes, or a company’s own philosophical and strategic perspectives on product development.

How a company thinks about PLM determines how they implement it, what they expect from it, and how it changes their company’s innovation processes. This is the Observer Effect in action.

As a customer was overheard saying to a senior DS executive at DSCC,

I don’t care if my V6 project works perfectly or not. What I care about is how [PLM 2.0] will alter my guys’ thinking about creating, innovating, and collaborating. It will shift an engineering mindset to a broader innovation mindset.

Let’s keep asking ourselves, “What is PLM?” Let’s talk about how we perceive PLM, how we describe it. In the long run, it will shape how PLM works.


© BrokenSphere / Wikimedia Commons

For the record, if we have to go with a food metaphor, I don’t think it’s spicy mustard. Too limiting.

PLM is the entire chicken sandwich of product development, with a dash of collaborative (spicy) mustard and mayo slathered all over the CAD chicken, digital manufacturing tomatoes and FEA lettuce, plus the all important consumer-experience wheat bread.

So, spicy mustard? Electron microscope? Chicken sandwich? Take our poll below and then submit your own PLM metaphors in the comments section. In addition to PLM fame, the winning metaphor gets you a personalized t-shirt boasting the metaphor. Be sure to wear it to the next DSCC! (Spicy mustard and electron microscope ideas excluded. Sorry, Josh!)



P.S. Don’t forget to submit your metaphors in the comments section below!

Derek Lane is PR manager for Dassault Systèmes Americas. Derek Lane

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Beyond PLM (Product Lifecycle Management), Dassault Systèmes, the 3D Experience Company, provides business and people with virtual universes to imagine sustainable innovations. 3DSWYM, 3D VIA, CATIA, DELMIA, ENOVIA, EXALEAD, NETVIBES, SIMULIA and SOLIDWORKS are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.