Dassault Systèmes’ Biggest Ever North American Customer Forum Kicks off In Vegas

By Elena
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More than 50 years ago, Elvis Presley sang the song that became Sin City’s unofficial anthem, Viva Las Vegas:

Bright light city gonna set my soul
Gonna set my soul on fire

Did we set some souls on fire today? Perhaps … with a bevy of impressive keynote speakers – some 70% more customer presentations than last year – at our 3DEXPERIENCE Customer Forum, being held this year at the beautiful ARIA Resort and Casino in Las Vegas.

Today’s event kicked off with an opening presentation by Bruno Latchague, Managing Director for North America, followed by a company overview given by SIMULIA CEO Scott Berkey.

Bruno Latchague opens up Day 1

Scott Berkey, SIMULIA CEO

Next on stage was noted industrialist Lynn Tilton, who has made a habit of buying distressed businesses and turning them around.  In fact, she was featured in last week’s Wall Street Journal Tip of the Week video. In her inspiring speech, the Yale-trained poet stated: “I feel like I stand at the nexus of dream, reality, history and the future,” and that future hearkens to America’s past—manufacturing. “America missed a generation of manufacturing” and she’s dedicated to working hard—and innovating—to make sure that the country makes up for lost time.

Keynote speaker Lynn Tilton

Following some executive comments on her speech from Latchague and CEO and President Bernard Charlès—and a discussion of the company’s 3DEXPERIENCE platform from Monica Menghini, Executive Vice President, in charge of Industry, Marketing and Corporate Communications, Tilton’s inspiring speech naturally transitioned to Dassault Systèmes’ customers and some of their amazing innovations.

Latchague, joining Tilton and Dassault Systèmes CEO and President Bernard Charlès

Bernard Charlès

onica Menghini

The showcased customer innovations included:

  • A virtual test drive of a new Tesla vehicle, designed on-the-spot from the stage;

Olivier Sappin, Vice President, Transportation and Mobility Industry, Dassault Systèmes; and Paul Lomangino Director of Engineering, Tesla Motors

  • A fascinating presentation from SHoP, developers of Brooklyn’s unique Barclays Center, the nation’s highest-grossing sports and concert venue last year and a lynchpin for re-development of a previously underserved Brooklyn neighborhood. SHoP also showed a pre-fab, “Post-Sandy” 3-family home it is developing in Red Hook, Brooklyn;

Jonathan Mallie of SHoP, showing off a recent project in New York’s Meat Packing District

  • Pratt & Whitney discussing the ongoing innovation in its venerable, 50 year-old PT6 airplane engine;

Pratt & Whitney Canada’s John Wyzykowski

  • A sure-crowd pleaser: MWV leading off its presentation by saying, “I’m mostly going to talk about beer,” and talking about the future of beverage packaging, including the company’s use of innovative 3D tools such as CATIA Natural Sketch to dramatically cut down the time it takes for them to bring packaging ideas to reality;

  • Andrew Gaynor of the America’s Cup-winning Oracle Team USA talking about their amazing comeback victory and use of Dassault Systèmes solutions to make that happen.

Andrew Gaynor of the America’s Cup Winning Team Oracle, with Latchague

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The audience watched a video highlighting the greatest come back in sailing history

The afternoon was spent with a series of six industry-focused breakouts featuring numerous customers discussing the value of the 3DEXPERIENCE to their business. The day ended with a networking reception for employees, customers and partners.

Like The King, we’d need more than “24 hours in a day” to talk about all the great things being done by Dassault Systèmes’ customers – and we will have a second day tomorrow that will be equally exciting, highlighted by presentations from entertainer will.i.am (addressing the audience via Skype) and Enrique Legaspi, the chief of staff for his i.am.angel foundation.

To follow the event in real-time on Twitter, search for hashtag #3DXforum, or visit our 3DXforum live dashboard. It continues through Wednesday evening.


How new technologies can help assess impact of wind energy projects on the local population

By Karun
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The Wind Energy industry is at an inflection point. There is a tremendous opportunity for renewable energy in general, and specifically Wind energy, as can be envisaged by the ambitious plans for countries like Germany, UK, China, India and several others.

The key to a Wind farm project success is to start on the right foot, by identifying the right site. Many companies identify the site based on technical factors (such as wind speed data, grid connectivity), economic factors (ROI, tax credits, feed-in tariff) and political factors (local regulations and political support) and even environment factors (e.g. bird migration paths) are assessed and validated during the siting phase. However, what is often underestimated or even overlooked is the social dimensionassessing the impact of the projects on the local population, who are both citizens impacted by the project and also potentially consumers of the power produced. These factors can add considerable risk to the project and needs to be included as part of the project development process in order to avoid expensive delays that can fundamentally affect the economics of the project.  There can be significant opposition to Wind energy among the communities where Wind farms will be located. Among the main concerns are noise, effects of health, visual impact and adverse effects to wildlife.

One of the innovative ways to achieve this is to use advanced analytics to capture and analyze the sentiments of the local population. Such innovative techniques are commonly used by consumer driven companies (like Consumer Good and Consumer Product Good industries) as a way to capture the voice of customer very early in the project. The analytics can assess the sentiments of the local population by analyzing what is being said from various sources – like media authored or followed by local media and local influences (such as blogs). Such analysis can identify regions where there could potentially be opposition to wind energy and also identify risks for the project stakeholders.

Several stakeholders from project developers, financers, owners / operators have considerable stake tied up in the projects and can least afford any expensive delays during the construction phase due to opposition from local population. Ideally, such issues should be identified and accounted in the site selection during project development.

To learn more, go to http://www.3ds.com/industries/energy-process-utilities/wind-power/

Watch our video:

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Karun CHAKRAVARTHY is a member of the Energy, Process & Utilities Industry team


Consumer products go on a diet, getting lighter and stronger

By Paul
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Have you noticed that your new tennis racket or softball bat is lighter and easier to swing, yet stronger than your old one?  Maybe your new sports car hugs the road tighter than before but has even better safety ratings and fuel efficiency than the older model?

If you’ve recognized these things already, you’re probably using new-age composites.

Carbon fiber composites are having a wide-reaching effect on many industries, from automotive to office furniture.  The desk chair above, made from composite materials, was designed in Dassault Systèmes’ SolidWorks.

Composite materials, where two or more constituent materials are fused together, have been in use for a very long time.  Plywood, where wood is glued at different angles to give it more desirable properties than natural wood, is one of the earliest examples. However, the technology to create these materials has taken a giant leap forward, enabling fiber-reinforced composites and more specifically carbon-fiber composites.  This is revolutionizing product design in a number of different industries and dramatically improving the experience for end users.

The transportation and mobility industry is one of the biggest beneficiaries of carbon-fiber composites because the material is stronger and lighter than the steel and sheet metal that’s currently used in trains, planes and automobiles, and takes away any risk of corrosion.  To see how impactful these things can be, take a car for example.  Strong yet lightweight composites can improve safety and fuel economy at the same time, which is a pretty big deal in the face of government regulations and a global energy crunch.  Using lightweight composites on the roof of a car also lowers the center of gravity for a more exhilarating driving experience, while maintaining structural integrity.

Composites are different than traditional materials because you actually design material that is optimized for an intended purpose.  This is much different than working with sheet metal where the material is simply cut or shaped to fit a design.  With composites, material is designed to meet the needs of specific parts – from the frame of a car, to its hood, roof or bumper.  However, this also adds a level of complexity to product design, which is why an integrated environment – like Dassault Systèmes’ 3DEXPERIENCE Platform, where design, simulation and manufacturing procedures can all be performed – is a major benefit.  Without an integrated platform, a manual translation must be performed between each stage, greatly increasing the chance of errors and the potential to waste time and materials.

Plasan’s Jim Staargaard easily lifts the roof of a 2013 SRT Viper. Lightweight carbon fiber body panels helped cut 100 lbs. from previous models of the car.

Plasan Carbon Composites provides a great example of a company delivering on the value of composites through its use of the 3DEXPERIENCE Platform.  The company supplies parts for leading automotive OEMS worldwide, including hoods, roofs and fenders for the Chevy Corvette and Dodge Viper.  To further extend the benefits of composites, Plasan is also leading the charge to bring carbon-fiber frames and sub-structure components to the automotive industry.

While helping OEMs achieve their goals of sustainability and better fuel economy, Plasan is also practicing sustainable innovation itself.  Using the 3DEXPERIENCE Platform, the company has eliminated trial-and-error for “right-first-time” designs and fewer physical prototypes, reduced power usage through an innovative new curing process, and reduced the number of plies in a part design for higher quality and improved performance.

Car and Driver magazine reviewed the 2013 SRT Viper and notes the impact of composite materials about 40 seconds into the following video:

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Paul Di Laura is Vice President, Value Solutions for North America

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