Festival Automobile International and Dassault Systèmes – A Tribute to Creativity in the Age of Experience

By Neno
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January 29th 2013

With the heartbeat from engineering, the lifeblood of vehicle innovation has always been the passion and creativity to shape ever new expressions of the individual mobility experience..

Hardly any other industry sector offers such an arena for technological excellence, combined with inspiration & creation as does the automotive industry. And design is, more than ever, one of the essential parameters to give our passion a future.

Since its origin in 1986, The Festival Automobile International (FAI) mission is to pay tribute to the designers and more largely to all creators who play a role in defending and illustrating individual mobility. Traditionally, this gala reception has become the car designers’ annual rendez-vous.

In today´s automotive environment, creativity is evolving from style, product design, and services, to experiences.

“Beyond design, which itself cannot be reduced to just “style”, we wish to recognise the inventiveness of engineers, some of the most valued allies for designers. We imagined, in partnership with Dassault Systèmes, a second Grand Prix that rewards a company doing significant research optimisation of the user experience of an automobile driver. This implies information improvement and connection with the surrounding world. Professionals name this approach “Creativ’ Experience””, stated Rémy Depoix, International Automobile Festival president


The 3DEXPERIENCE Company

Dassault Systèmes’ mission is to provide business and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonising products, nature and life.

To meet this challenge, it is vital to ensure collaborative work processes, internally and externally to the enterprise, with designers, engineers, researchers and marketing managers, as well as external ad hoc participants, since the innovation flow comes from many directions. Ensuring this flow unleashes the potential of what companies and academics call the new ‘Social Enterprise’. Dassault Systèmes, with its 3DEXPERIENCE platform, provides this ‘linkage’, to corporate decision-makers and marketing personnel, to enable them altogether to create the value that their ultimate consumers are looking for.

Dassault Systèmes has brought value to customers by providing solutions in 3D design for product creation, digital mock-up for replacing physical mock-ups, and product lifecycle management covering the product’s entire lifecycle, from design to production and maintenance. Now, Dassault Systèmes is naturally directed towards the next step on this journey, entering the era of experiences, a new phase already underway with key innovative customers who share this same vision and strive to create customer  ‘experiences’ as the new way of doing business.

The Creativ’Experience Award

The Creativ’Experience Award honors the achievements of innovating the “New Digital automobile” space, to reveal new initiatives that enhance man and machine relationship, user experience, mobile entertainment, navigation and connectivity in the widest sense and support automotive associated services like vehicle usage continuity in a more global & holistic mobility approach.

This Award recognises the creativity and inventiveness throughout the company; engineers, marketers, designers, researchers, ergonomists… collaborating for a focused project.

The objective criteria are creativity, aesthetics, design harmony & integration, easy access & insight, global quality of use and its relevance.

Anne Asensio Bernard Charlès on FAI stage

Anne ASENSIO, VP Design Experience, Dassault Systèmes

Bernard CHARLÈS, President & Chief Executive Officer, Dassault Systèmes

Gilles QUETEL, Advertisement & Event Director, Toyota France

Christophe MOULIN, Master of ceremony

2013 Winner – Toyota “Fun Vii” Concept Car

 

Unveiled at the 2011 Tokyo Motor Show and showcased at Geneva on March 2012 as “Diji”, the “Fun Vii” concept illustrates Toyota’s vision of a future where people, cars and society are linked. “Vii” stands for Vehicle, Interactive and Internet. “Fun” speaks for itself!

The interactive experience includes an LED display covering the exterior surface of the car. It opens entirely new perspectives on user interaction and personalisation. The color of the car can change according to passengers’ needs and moods and it can serve in new ways for information, animation and security purposes..

The TOYOTA concept car explores the idea of traveling in a fully connected world. Using your smartphone, augmented reality enables you to wirelessly connect to roadways, infrastructures, other cars (anticipating potential dangers) or to contact nearby friends. Moreover, a holographic character, through a spoken interface, brings you real-time information and advice for navigation.


Congratulations to TOYOTA, the first winner of the Creativ’Experience Award! We look forward to seeing more of these inspirational new mobility concepts.

Congratulations François!

By Richard
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Michel Desjoyeaux congrats François Gabart after VG 2012-Arrival

Michel Desjoyeaux congrats François Gabart - Photo (c) Vincent Durutchet/DPPI/Vendée Globe

He did it! With his victory at the first attempt in the Vendée Globe on Macif, François Gabart has gone down in ocean-racing legend in a big way.

Look at the facts: at 29, the youngest ever winner of the race, during which, incidentally, he smashed the 24-hour distance record at 534.49 miles with an average speed of 22.27 knots (official WSSRC  time), and passed two of the race capes (Leeuwin and Horn) in the lead, establishing new reference times in both cases. Lastly, 78 days, 2 hours, 16 minutes and 40 seconds later, he came in under Jules Verne’ mythical time of 80 days, unabashedly beating the record set by his mentor Michel Desjoyeaux at 84 days, 3 hours, 9 minutes and 8 seconds!

An impressive performance for this sailor from Charentes, crowning a frantic race noted for his extraordinary duel with Armel Le Cleac’h (Banque Populaire), a real race within a race watched with bated breath by the whole sailing world. Barring one or two moments, the two sailors battled for head position, leaving the rest of the fleet a considerable distance behind. Shortly before Cape Horn, François Gabart finally snatched the lead, but the fight continued right to the end, with Armel confirming his reputation for not giving up the fight before the finishing line. François was able to make the right tactical choices, closely analyzing the weather reports to take advantage of the least depression to build his victory. His natural zeal, along with the disciplined method inherited from his INSA engineering background, allowed him to emerge victorious from this planetary duel.

A duel that was fratricidal right down to the boat construction, since the two 60-foot monohulls MACIF and Banque Populaire were very similar, having been designed by naval architects VPLP – Verdier with the assistance of specialized consultants Mer Forte, under the delegated project management of Mer Agitée. Mer Forte uses Dassault Systèmes 3D solutions. Indeed, Banque Populaire is none other than the former Foncia, designed in record time (less than six months!), which François knows well, since he sailed it with Michel Desjoyeaux in the last Barcelona World Race. Launched barely a year later, MACIF had evolved from it, taking advantage of the lesson learned with its forebear. The basis is the same, namely the 3D digital mock-up whose power and agility helped improve and optimise the 60-footer that François has just sailed to victory at Les Sables d’Olonne. The virtually unchallenged domination of the lead by the two monohulls underlines the validity of the technical choices made possible by Dassault Systèmes’ 3D design and simulation software. That is probably what allowed the two skippers to fight it out closely during this round-the-world tour.

Macif evolved from the earlier boat that we designed in record time as part of Dassault Systèmes’ Passion for Innovation program” recalls Denis Juhel, Technical Director of boat design consultants Mer Forte.

We drew on the lessons learned with Foncia/Banque Populaire to make further improvements in the boat’s potential in terms of speed and reliability. Having the 3D digital model and the 3DEXPERIENCE platform was obviously an enormous advantage, since we were starting from a model that was already born, from which we could take and improve each element by testing each modification virtually.”

As for the battle for the lead in the race: “The keen jousting between François and Armel confirms the choices we made at Mer Forte: design and calculations carried out with talent by two outstanding sailors! All the teams at Mer Forte and Mer Agitée are proud to have been part of these fine projects with Dassault Systèmes!”

Learn more:

Festival Automobile International and Dassault Systèmes – A Tribute to Creativity in the Age of Experience –

By Neno
Share on LinkedInTweet about this on TwitterShare on FacebookShare on Google+

With the heartbeat from engineering, the lifeblood of vehicle innovation has always been the passion and creativity to shape ever new expressions of the individual mobility experience..

Hardly any other industry sector offers such an arena for technological excellence, combined with inspiration & creation as does the automotive industry. And design is, more than ever, one of the essential parameters to give our passion a future.Since its origin in 1986, The Festival Automobile International (FAI) mission is to pay tribute to the designers and more largely to all creators who play a role in defending and illustrating individual mobility. Traditionally, this gala reception has become the car designers’ annual rendez-vous.

In today´s automotive environment, creativity is evolving from style, product design, and services, to experiences.“Beyond design, which itself cannot be reduced to just “style”, we wish to recognise the inventiveness of engineers, some of the most valued allies for designers. We imagined, in partnership with Dassault Systèmes, a second Grand Prix that rewards a company doing significant research optimization of the user experience of an automobile driver. This implies information improve­ment and connection with the surrounding world. Professionals name this ap­proach “Creativ’ Experience””, stated Rémy Depoix, International Automobile Festival president. 

Logo Festival Automobile International

The 3DEXPERIENCE Company

Dassault Systèmes’ mission is to provide business and people with 3DEXPERIENCE universes to imagine sustainable in­novations capable of harmonizing products, nature and life.

To meet this challenge, it is vital to ensure collaborative work processes, internally and externally to the enterprise, with designers, engineers, researchers and marketing managers, as well as external ad hoc participants, since the innovation flow comes from many directions. Ensuring this flow unleashes the potential of what companies and academics call the new ‘Social Enterprise’. Dassault Systèmes, with its 3DEXPERIENCE platform, provides this ‘linkage’, to corporate decision-makers and marketing personnel, to enable them altogether to create the value that their ultimate consumers are looking for.

Dassault Systèmes has brought value to customers by providing solutions in 3D design for product cre­ation, digital mock-up for replacing physical mock-ups, and product lifecycle management covering the product’s entire lifecycle, from design to production and maintenance. Now, Dassault Systèmes is naturally di­rected towards the next step on this journey, entering the era of experiences, a new phase already underway with key innovative customers who share this same vision and strive to create customer ‘experiences’ as the new way of do­ing business.

The Creativ’Experience Award

The Creativ’Experience Award honors the achievements of innovating the “New Digital automobile” space, to reveal new ini­tiatives that enhance man and machine relationship, user experience, mobile enter­tainment, navigation and connectivity in the widest sense and support automotive associated services like vehicle usage continuity in a more global & holistic mobility approach.

This Award recognizes the creativity and inven­tiveness throughout the company; engineers, marketers, designers, re­searchers, ergonomists… collaborating for a focused project.The objective criterias are creativity, aesthetics, design harmony & integration, easy access & insight, global quality of use and its relevance.

Anne Asensio on stage of Festival Automobile InternationalAnne ASENSIO, VP Design Experience, Dassault Systèmes
Bernard CHARLÈS, President & Chief Executive Officer, Dassault Systèmes
Gilles QUETEL, Advertisement & Event Director, Toyota France
Christophe MOULIN, Master of ceremony

 

2013 Winner – Toyota “Fun Vii” Concept Car

Unveiled at the 2011 Tokyo Motor Show and showcased at Geneva on March 2012 as “Diji”, the “Fun Vii” concept illustrates Toyota’s vision of a future where people, cars and society are linked. “Vii” stands for Vehicle, Interactive and Internet. “Fun” speaks for itself!

Toyota Fun Vii vehicle

The interactive experience includes an LED display covering the exterior surface of the car. It opens entirely new perspectives on user interaction and personalisation. The color of the car can change according to passengers’ needs and moods and it can serve in new ways for information, animation and security purposes..

The TOYOTA concept car explores the idea of traveling in a fully connected world. Using your smartphone, augmented reality enables you to wirelessly connect to roadways, infrastructures, other cars (anticipating potential dangers) or to contact nearby friends. Moreover, a holographic character, through a spoken interface, brings you real-time information and advice for navigation.

Toyota Fun Vii vehicle

 

Congratulations to TOYOTA, the first winner of the Creativ’Experience Award! We look forward to seeing more of these inspirational new mobility concepts.



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