CATIA Is Now in the Beauty Business!

By Caroline

Have you heard of the “Beyond Beauty” expo happening the other week in Paris?  As part of my role as CATIA social media intern, I got to be there for opening day!

You might wonder why Dassault Systèmes would even be at a ‘beauty’ event.  The answer is simply because the beauty business is not only fragrances, blush and lip gloss; all those products have a common thread, the packaging and design.  This is where Dassault Systèmes comes into play.

All these products need, in order to stand out from each other, a certain Design communicating an emotion, a feeling, an experience that incites consumers to buy them.  Dassault Systèmes provides solutions for the Beauty industry to develop innovative, winning products.

At Dassault Systèmes I hear a lot about the product’s entire value-chain, from concept design to planning and supply processes.  And from what I understand, CATIA offers we we call a “unified industrial design workflow solution to imagine, create, share and experience your future products.”  (Thank you marketing brochure ;-))

For Dassault Systèmes’ Beyond & Beauty stand, our CATIA Creative Designers Team was present, exhibiting a project focused on the creation and design of a perfume bottle and packaging.   They showed what we could do with CATIA and how easy it is to imagine (while you design) a new perfume bottle in few minutes.    Here’s a video showing a bit of their project:

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We shared our booth with our partners Noomeo, RaisonPure and Strate College Designers.  While all of them had interesting things to share, I’d like to zoom in on Noomeo.

Noomeo , for those who don’t know, is  a company that makes the hand scanners which can scan various objects directly in 3D, or in other words, easily and quickly help you to visualize in 3D! Noomeo can scan any object and then on the screen a few seconds later, you can see the shape of the object in a cloud of small dots.  After a few scans you’ll have the replica of your object. It’s awesome to see it in action, because it’s truly simple of use. Here’s a little video interview with Noomeo’s André Joly and another of his colleagues.  You’ll get to see the magic in action:

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I never suspected blogging about Beauty would be part of my CATIA internship, but what a fun turn!

So what do you think about CATIA and Beauty?

Best,

Caroline

Caroline Heleu is interning for CATIA.

Get online and develop your EV!

By Jonathan

Register here!

Calling all electric car freaks, online community nutters, 3D wackos, product design gurus . . . what have I missed?

We’re organising an event that you’ve all been waiting for! It’s all about sharing ideas on how to develop an electric car online via communities from all over the world.  And it’s happening November 22.

We’ll also be announcing an online project that’s going to happen in collaboration with 40 Fires using our new suite of online products (CATIA V6 Online & 3DSwYm).

We’ve got a fantastic line up of speakers, for example:

So what are you waiting for, register today (free) for our Community Based e-Car Development conference at www.3ds.com/CBeCD

The ECF is the 23rd and 24th November, why not go to both?

Yours sustainably,

Jonathan

P.S. For more about this sort of thing, check out my previous posts:

Are you hyper social? How Human Evolution Shapes the Way We Build Communities

By David C.

Copyright: Delphine Bruyere

Over the last couple of months the ENOVIA communities team has been engaged with Francois Gossieaux, the founder of Human 1.0 to explore what drives people to join online communities. In particular, with the expansion of 3DSwYm, we’ve been working to better understand how the SOCIAL rather than the MEDIA element of the social media phenomenon drives users to engage and participate online – all with the aim of faciltating social innovation.

The biggest “ah-ha” moment for us so far has been that, based on thousands of years of evolution, humans are hardwired to want to participate in specific communities or tribes – often driven by a variety of factors including a need for recognition/validation or a desire to belong.  The question becomes, how do companies leverage this to successfully engage with their key tribes as they develop their online strategies?

In conjunction with his partner Ed Moran, director of Insights and Innovation at Deloitte, Francois has been exploring this issue in  great detail over the last few years and many of their findings are based on an annual survey entitled “The Tribalization of Business Study”.  This study examines how some of the world’s most innovative and largest companies are using social innovation to connect with their users and drive business. If you’d like to read more on this topic Francois and Ed have also recently published a book titled the Hyper Social Organization.

I’ll be writing more about this in the coming months, but I thought that this summary video from Francois and Ed provided a really nice snap shot of some of the factors and behaviors that drive people to join tribes. This video also provides a little insight into how companies need to change their ways of doing business to effectively engage with these tribes.

Take a look at the video – I’d be interested in your feedback.

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Does this resonate with you? How are you connecting with your users to build social innovation online?

Best,

David



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